Archives pour la catégorie “Demand Side Platform”

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01 02 2010

Microsoft Sticks a Cautious Toe Into the Ad Exchange Business

Publié par Share dans Demand Side Platform, Microsoft

Is Microsoft is finally ready to a launch its long-delayed advertising exchange? Just barely. Redmond is set to roll out AdECN, the “real-time” ad exchange it bought in 2007, within the next two weeks. But only in the most cautious of tests: Microsoft (MSFT) will open up AdECN to a handful of ad buyers and says it will only allow them to purchase a “select, limited amount of Microsoft inventory.”

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27 01 2010

LucidMedia Launches ADvisor DSP, Demand-Side Platform with Integrated Multi-Source Real-Time Bidding for Enhanced Transparency,

Publié par Share dans Demand Side Platform

LucidMedia, an optimized display ad network and scalable targeting platform, announced today that its pioneering demand-side platform (DSP) with integrated real-time bidding (RTB) is available to interactive advertising agencies. LucidMedia ADvisor DSP™ is designed for interactive agencies that need to control their campaigns, extend their reach into the online community, and streamline the complex process of acquiring inventory.

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22 01 2010

How to Power Your 2010 Media Plan with Real-Time Bidding

Publié par Share dans DataXu, Demand Side Platform

Buyers can reach close to 100 percent of Internet users through a single buy because there are now over 10 « mega suppliers » of real-time bidding, and most of them have massive reach. Buyers can execute against their message frequency goals, even with tight audience constraints, because there are in excess of a trillion real-time bidding impressions available per month currently!

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21 01 2010

Perplexing ethical dilemmas of online marketing

Publié par Share dans Demand Side Platform

Tom Hespos challenges the industry in his iMedia piece on whether it should « it should support buyer-side audience development platforms » and asks, « Is it morally correct for agencies to be opaque with publishers and/or clients as to how they’re leveraging data? » Hespos is definitely on the traditional side of agency as pure « agents » of their clients.

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14 01 2010

MediaMath Named ‘OnMedia Top 100 Winner’ by AlwaysOn

Publié par Share dans MediaMath

MediaMath, the world’s first and largest « demand side platform » (DSP) for online advertising, today announced that it has been named to the OnMedia Top 100, AlwaysOn’s annual listing of the hottest emerging companies in digital advertising. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players.

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12 01 2010

MediaMath Hires Technology Veterans to Power Company’s Continued Media Trading Dominance

Publié par Share dans Demand Side Platform

The world’s first and largest “demand side platform” (DSP), today announced that three of the digital advertising and Web infrastructure industries’ most accomplished technology professionals, Vince Li, Jason Evans and Vince Tse, have joined the company.

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12 01 2010

Adservers Rigged to be DSP’s

Publié par Share dans Adserver, Demand Side Platform, Google

In a blog post, « Ad Servers Rigged To Be DSPs, » Brian Tomasette, director of product sales at Advertising.com, discusses on his personal blog « how it is possible to wire together DFP (DART For Publishers) to work like an ad network technology stack » and adds that ad network, Collective Media, uses DFP in this manner

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06 01 2010

Top Digital Trends for 2010

Publié par Share dans Demand Side Platform, Media Buying Platform

Demand-Side Platforms: If there was a watchword of 2009, it was efficiency. That’s likely to continue well into 2010. Internet advertising remains inefficient to buy and sell. At the same time, behavioral advertising has attracted even more marketers to the notion of buying the audiences they want, using content as one of several signals. These trends led to the construction of ad exchanges

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17 12 2009

Tracking Ad Trading And The Exchange Marketplace

Publié par Share dans Demand Side Platform

Why The Emergence Of DSPs And Real-Time Bidding Will See More UK Agencies Trading Across Ad Exchanges In 2010

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17 12 2009

MediaMath Adopts Netezza’s TwinFin to Support Market-Leading Media Trading Platform

Publié par Share dans MediaMath

Enhanced Data Warehouse Capabilities Power Expanded Optimization Across Five Real-Time Media Sources and 13 Billion Impressions Per Day

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15 12 2009

Will the DSP Kill Ad Networks?

Publié par Share dans Ad Networks (Régies Publicitaires), Demand Side Platform

There are many companies who call themselves DSP’s, some already established like AdChemy, x+1 and Media Math but there are others are cropping up recently including Turn, DataXu, AppNexus and others. Most have a combination of optimization and data targeting that is geared for marketers, with a buying strategy that mostly takes advantage of inventory on ad exchanges.

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15 12 2009

Google Webcast Recap: Demand-Side Platform Performance Varies On DoubleClick Ad Exchange

Publié par Share dans Demand Side Platform, Google

« Ad Exchange publishers have seen significant lift from both dynamic allocation and from the competition of many networks competing for inventory in real time. We’re working with publishers to make these figures public shortly. »

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15 12 2009

In Online Advertising Auctions, DataXu’s Rocket Science Turns the Tables in Buyers’ Favor

Publié par Share dans DataXu, Demand Side Platform, Media Buying Platform, Turn Smart

“The Internet advertising industry has never really created powerful tools for buyers of advertising,” says Michael Baker, DataXu’s CEO and president. “Yield management and analytics—all that stuff was invented by the sellers, the Yahoos and the Googles and the Microsofts. For the first time, we are going to have those kinds of powerful next-generation tools available for the buyers.”

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15 12 2009

The “Macrotization” of Ad Serving, Ad Exchanges, and Demand Side Platforms

Publié par Share dans Ad Exchanges (Places de marché), Adserver, Demand Side Platform

The truth is, there are few companies out there that successfully manage all pieces of the “macrotization” process. Those that can will deliver true efficiencies for their clients because they can seamlessly connect and control all pieces in the value chain—from audience identification through media delivery and resulting insights—in a completely transparent manner.

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14 12 2009

What Demand-Side Platforms Can Mean for a Media Plan

Publié par Share dans Demand Side Platform

The advanced technology of demand-side platforms enables advertisers to make the most of real-time bidding capabilities across multiple inventory sources. As such, they play a key role in the evolving auction-based media buying model, and anyone considering RTB in their media plan should understand what they do and what benefits they offer

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10 12 2009

OwnerIQ Elevates Co-Founder Connie Johnson to Executive Vice President of Retailer and Manufacturer Business

Publié par Share dans Demand Side Platform

OwnerIQ’s MOST™ real-time demand side platform, coupled with its proprietary targeting data, enables the deployment of advertising solutions that are specifically tailored to the objectives of retailers and manufacturers: driving more sales in the channel. Targeting a specific segment of “owners” or “intenders” utilizing OwnerIQ’s proprietary data alone or in combination with other 3rd party data enables OwnerIQ to create unique audiences and deliver efficient and optimized display advertising campaigns.

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