Archives pour la catégorie “AppNexus”

30 11 2010

Google (Temporarily) Blocks AppNexus From Its Ad Exchange

Publié par Share dans AppNexus, DSP (Demand Side Platform), Google, Microsoft

There was a big shakeup in the online advertising world last weekend: Google cut off AppNexus from its ad exchange, forcing the startup to direct its clients to purchase ad inventory directly from Google. The move comes only a few weeks after AppNexus raised a huge $50 million round, which included a big chunk from Microsoft.

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08 11 2010

How Display-Services Firms Are Trying To Leverage Rise Of Real-Time Bidding

Publié par Share dans AppNexus, Collective Media, RTB (Real Time Bidding)

The agencies have built up very strong media planning and buying teams to buy content, sponsorships and site integrations, etc… But they haven’t developed a lot of expertise in buying audiences. That’s what we’ve done well and we recognized quickly that as we’ve started expanding how we access inventory from the sell side, we’ve added RTB as part of our capabilities. We started real-time buying across a high quality system of publishers. But it’s just new technology, ways to acquire audiences that our advertisers want.

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08 10 2010

Microsoft Makes Headway in Ad Exchange Melee

Publié par Share dans AppNexus, Microsoft

But Microsoft now appears to be gaining traction in the exchange-traded display arena. Its recent moves include the integration of real-time ad buying in earnest, a $50 million investment in real-time display platform AppNexus, the creation of a mobile ad exchange, and the use of exchange-traded media to supplement standard display buys on the Microsoft Media Network.

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05 10 2010

AppNexus Raises $50M!! And we’re hiring…

Publié par Share dans AppNexus

I’m super excited to announce that, as of today, we’ve closed on a $50M Series C funding. We’ve raised this round from existing investors and one of our key strategic clients, Microsoft. I think this is a great validation not just of the company, but also of the real-time bidding (RTB) space in general.

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29 09 2010

AppNexus Expands Real-time Bidding Globally With New Data Center in the Netherlands

Publié par Share dans AppNexus

AppNexus, the real-time ad platform, today announced that it has opened its first data center outside North America — in Amsterdam, the Netherlands — a move which significantly expands the opportunity for real-time bidding (RTB) in Europe and the Middle East in response to rising demand among global ad networks, demand-side platforms (DSPs) and other online advertising companies in those regions.

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15 09 2010

Will Semantic Real-Time Bidding Take On Behavioral Targeting?

Publié par Share dans AppNexus, Peer39, RTB (Real Time Bidding)

AppNexus, which provides a RTB platform, has integrated Peer39’s semantic targeting capabilities, allowing ad networks, demand-side platforms and direct marketers to optimize and target display advertising campaigns. Clients also can use the semantic data with other targeting technologies. The companies plan to announce the deal on Wednesday.

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27 08 2010

AOL Or Microsoft Could Buy Ad Startup AppNexus, Say Gossipers

Publié par Share dans AOL Advertising (ex Platform-A), AppNexus, Merger & Acquisition (Fusion/Acquisition), Microsoft

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10 05 2010

AppNexus Named ‘Cool Vendor’ in Media by Leading Analyst Firm

Publié par Share dans AppNexus

AppNexus, the real-time ad platform, was recently named one of 2010’s « Cool Vendors in Media » by Gartner, Inc., a leading information technology research and advisory company.  The report recognized three media vendors as « cool » and was published on April 19, 2010 by research analysts Andrew Frank, Allen Weiner and Mike McGuire.

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11 03 2010

Instant Ads Set the Pace on the Web

Publié par Share dans AppNexus

For example, say a man just searched for golf clubs on eBay (which has been testing a system from a company called AppNexus for more than a year). EBay can essentially follow that person’s activities in real time, deciding when and where to show him near-personalized ads for golf clubs throughout the Web. If eBay finds out that he bought a driver at another site, it can update the ad immediately to start showing him tees, golf balls or a package vacation to St. Andrew’s, Scotland, often called the home of golf. If a woman was shopping, eBay could change the ad’s color or presentation.

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10 11 2009

AppNexus Nets $5 Mil. Funding

Publié par Share dans AppNexus

The New York-based startup is among several players that aim to help ad buyers interact with the growing clout of ad exchanges. Executives who helped build two of the largest of such exchanges — the Right Media platform used by Yahoo and the DoubleClick Ad Exchange owned by Google — lead AppNexus.

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