http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/11/30/google-temporarily-blocks-appnexus-from-its-ad-exchange/ http://www.ciblage-comportemental.net/blog/2010/11/30/google-temporarily-blocks-appnexus-from-its-ad-exchange/#comments Tue, 30 Nov 2010 04:53:03 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5829 There was a big shakeup in the online advertising world last weekend: Google cut off AppNexus from its ad exchange, forcing the startup to direct its clients to purchase ad inventory directly from Google. The move comes only a few weeks after AppNexus raised a huge $50 million round, which included a big chunk from Microsoft.

]]> http://www.ciblage-comportemental.net/blog/2010/11/30/google-temporarily-blocks-appnexus-from-its-ad-exchange/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/08/how-display-services-firms-are-trying-to-leverage-rise-of-real-time-bidding/ http://www.ciblage-comportemental.net/blog/2010/11/08/how-display-services-firms-are-trying-to-leverage-rise-of-real-time-bidding/#comments Mon, 08 Nov 2010 04:29:55 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5540 The agencies have built up very strong media planning and buying teams to buy content, sponsorships and site integrations, etc… But they haven’t developed a lot of expertise in buying audiences. That’s what we’ve done well and we recognized quickly that as we’ve started expanding how we access inventory from the sell side, we’ve added RTB as part of our capabilities. We started real-time buying across a high quality system of publishers. But it’s just new technology, ways to acquire audiences that our advertisers want.

]]> http://www.ciblage-comportemental.net/blog/2010/11/08/how-display-services-firms-are-trying-to-leverage-rise-of-real-time-bidding/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/08/microsoft-makes-headway-in-ad-exchange-melee/ http://www.ciblage-comportemental.net/blog/2010/10/08/microsoft-makes-headway-in-ad-exchange-melee/#comments Fri, 08 Oct 2010 07:38:29 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5148 But Microsoft now appears to be gaining traction in the exchange-traded display arena. Its recent moves include the integration of real-time ad buying in earnest, a $50 million investment in real-time display platform AppNexus, the creation of a mobile ad exchange, and the use of exchange-traded media to supplement standard display buys on the Microsoft Media Network.

]]> http://www.ciblage-comportemental.net/blog/2010/10/08/microsoft-makes-headway-in-ad-exchange-melee/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/05/appnexus-raises-50m-and-we%e2%80%99re-hiring%e2%80%a6/ http://www.ciblage-comportemental.net/blog/2010/10/05/appnexus-raises-50m-and-we%e2%80%99re-hiring%e2%80%a6/#comments Tue, 05 Oct 2010 19:23:25 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5095 I’m super excited to announce that, as of today, we’ve closed on a $50M Series C funding. We’ve raised this round from existing investors and one of our key strategic clients, Microsoft. I think this is a great validation not just of the company, but also of the real-time bidding (RTB) space in general.

]]> http://www.ciblage-comportemental.net/blog/2010/10/05/appnexus-raises-50m-and-we%e2%80%99re-hiring%e2%80%a6/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/09/29/appnexus-expands-real-time-bidding-globally-with-new-data-center-in-the-netherlands/ http://www.ciblage-comportemental.net/blog/2010/09/29/appnexus-expands-real-time-bidding-globally-with-new-data-center-in-the-netherlands/#comments Wed, 29 Sep 2010 07:41:31 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5044 AppNexus, the real-time ad platform, today announced that it has opened its first data center outside North America — in Amsterdam, the Netherlands — a move which significantly expands the opportunity for real-time bidding (RTB) in Europe and the Middle East in response to rising demand among global ad networks, demand-side platforms (DSPs) and other online advertising companies in those regions.

]]> http://www.ciblage-comportemental.net/blog/2010/09/29/appnexus-expands-real-time-bidding-globally-with-new-data-center-in-the-netherlands/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/09/15/will-semantic-real-time-bidding-take-on-behavioral-targeting/ http://www.ciblage-comportemental.net/blog/2010/09/15/will-semantic-real-time-bidding-take-on-behavioral-targeting/#comments Wed, 15 Sep 2010 12:45:31 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4843 AppNexus, which provides a RTB platform, has integrated Peer39’s semantic targeting capabilities, allowing ad networks, demand-side platforms and direct marketers to optimize and target display advertising campaigns. Clients also can use the semantic data with other targeting technologies. The companies plan to announce the deal on Wednesday.

]]> http://www.ciblage-comportemental.net/blog/2010/09/15/will-semantic-real-time-bidding-take-on-behavioral-targeting/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/08/27/aol-or-microsoft-could-buy-ad-startup-appnexus-say-gossipers/ http://www.ciblage-comportemental.net/blog/2010/08/27/aol-or-microsoft-could-buy-ad-startup-appnexus-say-gossipers/#comments Fri, 27 Aug 2010 10:34:06 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4719

As RTB appears set to take over a large portion of the display market over the next few years, major advertising players are building, acquiring, or partnering their way into the market.

]]> http://www.ciblage-comportemental.net/blog/2010/08/27/aol-or-microsoft-could-buy-ad-startup-appnexus-say-gossipers/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/05/10/appnexus-named-cool-vendor-in-media-by-leading-analyst-firm/ http://www.ciblage-comportemental.net/blog/2010/05/10/appnexus-named-cool-vendor-in-media-by-leading-analyst-firm/#comments Mon, 10 May 2010 16:47:46 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3800 AppNexus, the real-time ad platform, was recently named one of 2010’s « Cool Vendors in Media » by Gartner, Inc., a leading information technology research and advisory company.  The report recognized three media vendors as « cool » and was published on April 19, 2010 by research analysts Andrew Frank, Allen Weiner and Mike McGuire.

]]> http://www.ciblage-comportemental.net/blog/2010/05/10/appnexus-named-cool-vendor-in-media-by-leading-analyst-firm/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/03/11/instant-ads-set-the-pace-on-the-web/ http://www.ciblage-comportemental.net/blog/2010/03/11/instant-ads-set-the-pace-on-the-web/#comments Thu, 11 Mar 2010 15:21:29 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3287 For example, say a man just searched for golf clubs on eBay (which has been testing a system from a company called AppNexus for more than a year). EBay can essentially follow that person’s activities in real time, deciding when and where to show him near-personalized ads for golf clubs throughout the Web. If eBay finds out that he bought a driver at another site, it can update the ad immediately to start showing him tees, golf balls or a package vacation to St. Andrew’s, Scotland, often called the home of golf. If a woman was shopping, eBay could change the ad’s color or presentation.

]]> http://www.ciblage-comportemental.net/blog/2010/03/11/instant-ads-set-the-pace-on-the-web/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/11/10/appnexus-nets-5-mil-funding/ http://www.ciblage-comportemental.net/blog/2009/11/10/appnexus-nets-5-mil-funding/#comments Tue, 10 Nov 2009 09:20:30 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2311 The New York-based startup is among several players that aim to help ad buyers interact with the growing clout of ad exchanges. Executives who helped build two of the largest of such exchanges — the Right Media platform used by Yahoo and the DoubleClick Ad Exchange owned by Google — lead AppNexus.

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