Archives pour la catégorie “DataXu”

18 11 2010

DataXu MarketPulse: The Most Valuable Data for Real Time Bidding: The « Brand Genome »

Publié par Share dans DataXu, RTB (Real Time Bidding)

In contrast, the world of real time bidding has evolved beyond predetermined channels, producing a new set of insights that make it possible to create an advertiser’s own unique « Brand Genome. » Using impression-level decisioning across multiple targeting parameters, an advertiser can for the first time build a data model that defines exactly how consumers behave in relation to a specific campaign. Deciding who, what, where, and when — ads are placed based on where they are proven to drive performance; enabling advertisers to discover new prospects they didn’t know existed.

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20 10 2010

Now Run PointRoll Rich Media in Non-Guaranteed Inventory

Publié par Share dans Ad Exchanges (Places de marché), AdMeld, DataXu

With impression-level and audience-based buying on the rise, non-guaranteed  ad inventory is all the rage these days for many advertisers. Unfortunately, most of those campaigns have been limited by technology and lack of inventory visibility to primarily non-expandable ads, diminishing their creativity and ability to engage consumers with rich, interactive experiences in an expandable ad unit.  Until now.

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15 10 2010

DataXu MarketPulse: Targeting vs. Scale – It Doesn’t Have to be a Tradeoff

Publié par Share dans DataXu

Key take-aways:
* For campaigns with few targeting parameters on the media plan, action volume was 47 percent above goal, and CPAs were 55 percent above goal.
* For campaigns with many targeting parameters, action volume was 50 percent below goal, and CPAs were 40 percent below goal.

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05 10 2010

Smart Cookies Put Targeted Online Ads On The Rise

Publié par Share dans Data Privacy (Données Personnelles), DataXu

Michael Baker, the president and CEO of the online advertising technology company DataXu, says that cookie tells advertisers just what they want to know.

« They’ve measured the fact that you came to their website but you did not buy, » Baker says. That means they now know Jane is looking to buy a car.

« As she continues surfing, she next goes to CNN, » Baker continues. And that’s when she sees something interesting: an ad for a new car. This is the new world of targeted online display ads — and it goes pretty deep.

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21 09 2010

DataXu Crosses Channels With Next-Gen Platform

Publié par Share dans DataXu

Instead of using cookies to buy audiences, DX2 employs an algorithm with a machine learning engine that discovers an audience through analyzing clicks and post-impression behavior. As audience profiles are built, DX2 adjusts bids automatically to optimize based on either budget or cost per performance.

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09 09 2010

DataXu MarketPulse: « Comparing Exchange Targeting Strategies: Following the Crowd Will Cost You »

Publié par Share dans DataXu

Data Highlights:

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17 08 2010

DataXu Demand Side Platform Extends Search into Display for iCrossing

Publié par Share dans DataXu

The leading real-time bidding platform for online display advertisers, today announced a partnership with global digital marketing agency iCrossing, a division of the Hearst Corporation, to help extend iCrossing’s growing display services into the burgeoning exchange traded media market.

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26 04 2010

Advertising Industry Icons Join DataXu Advisory Board

Publié par Share dans DataXu

Each of these new members has a distinguished reputation in their respective disciplines – representing agencies, brands, publishers and data companies – and their collective insight will be a tremendous asset as we continue to expand our offerings across the digital media landscape.

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08 03 2010

DataXu Secures $11 Million in Series B Funding Led By Menlo Ventures

Publié par Share dans DataXu

DataXu, provider of the leading real-time bidding platform for online display advertisers, today announced it has closed $11 million in Series B funding led by Menlo Ventures. Atlas Venture and Flybridge Capital Partners, who provided DataXu’s Series A funding in April 2009, also participated in the round. The proceeds will be used to fund new product development, sales and marketing, and international expansion. John Jarve, Managing Director of Menlo Ventures, will join DataXu’s board of directors.

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22 01 2010

How to Power Your 2010 Media Plan with Real-Time Bidding

Publié par Share dans DSP (Demand Side Platform), DataXu

Buyers can reach close to 100 percent of Internet users through a single buy because there are now over 10 « mega suppliers » of real-time bidding, and most of them have massive reach. Buyers can execute against their message frequency goals, even with tight audience constraints, because there are in excess of a trillion real-time bidding impressions available per month currently!

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15 12 2009

In Online Advertising Auctions, DataXu’s Rocket Science Turns the Tables in Buyers’ Favor

Publié par Share dans DSP (Demand Side Platform), DataXu, Media Buying Platform, Turn Smart

“The Internet advertising industry has never really created powerful tools for buyers of advertising,” says Michael Baker, DataXu’s CEO and president. “Yield management and analytics—all that stuff was invented by the sellers, the Yahoos and the Googles and the Microsofts. For the first time, we are going to have those kinds of powerful next-generation tools available for the buyers.”

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20 10 2009

Real-Time Bidding: What It Is and Why It Matters

Publié par Share dans DataXu

During my career in the interactive media industry, I’ve been lucky enough to help lead companies on the leading edge of many significant innovations, from behavioral targeting to mobile advertising. None of these developments, however, had the potential to be so fundamentally transformative for the industry as real-time bidding ( »RTB » for short) for display media. That’s why I am writing a column on this topic, because I truly believe that our industry is about to experience a revolution.

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15 10 2009

Advertisers, Publishers Try To Benefit From The Changing Ad-Buying Marketplace

Publié par Share dans DataXu

DataXu’s Mike Baker shares insights on the abundance of media, consumer insights and ad-buying options.

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15 09 2009

Start-up DataXu: Optimization Really Is Rocket Science

Publié par Share dans DataXu, Havas

Une nouvelle technologie que tout le monde attendait et qui a fait beaucoup de buzz aux USA… La division AdNetik de Havas Digital sont les premier à l’utiliser…

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15 09 2009

Dataxu

Publié par Share dans DataXu

DataXu offers the first real-time ad optimization platform for advertisers. Unlike any other online advertising service, the DataXu platform values, bid manages and buys ads on an impression-by-impression basis, across the ad exchanges operated by Google, Yahoo and others. DataXu increases advertising ROI through automated, campaign-specific algorithms that process hundreds of thousands of “ad decisions” a second, each returned in under 100 milliseconds. This game-changing technology empowers advertisers to succeed in the new era of real-time bidding and data-driven decisioning. DataXu’s executive team unites leading executives in digital media with MIT technologists.

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