http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/12/03/ceo-blog-oh-the-horror/ http://www.ciblage-comportemental.net/blog/2010/12/03/ceo-blog-oh-the-horror/#comments Fri, 03 Dec 2010 06:09:21 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5881 Some websites are actually reaching back through your browser to inspect your surfing history without your knowledge or consent.  At Krux we maintain a list of nefarious web data collection practices that need to be extinguished, and this one has been at the top for some time. At least one DSP has been using the technique under the cover of ‘data quality testing.’

]]> http://www.ciblage-comportemental.net/blog/2010/12/03/ceo-blog-oh-the-horror/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/30/google-temporarily-blocks-appnexus-from-its-ad-exchange/ http://www.ciblage-comportemental.net/blog/2010/11/30/google-temporarily-blocks-appnexus-from-its-ad-exchange/#comments Tue, 30 Nov 2010 04:53:03 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5829 There was a big shakeup in the online advertising world last weekend: Google cut off AppNexus from its ad exchange, forcing the startup to direct its clients to purchase ad inventory directly from Google. The move comes only a few weeks after AppNexus raised a huge $50 million round, which included a big chunk from Microsoft.

]]> http://www.ciblage-comportemental.net/blog/2010/11/30/google-temporarily-blocks-appnexus-from-its-ad-exchange/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/28/demand-side-platform-consolidation/ http://www.ciblage-comportemental.net/blog/2010/11/28/demand-side-platform-consolidation/#comments Sun, 28 Nov 2010 15:19:17 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5804 With some reports of DSPs making up over 50% of the overall $8 billion in US display advertising, Google could end up consolidating many of the players in the supply chain.

]]> http://www.ciblage-comportemental.net/blog/2010/11/28/demand-side-platform-consolidation/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/24/techcrunch%e2%80%99s-baseless-accusations-about-google-dsps/ http://www.ciblage-comportemental.net/blog/2010/11/24/techcrunch%e2%80%99s-baseless-accusations-about-google-dsps/#comments Wed, 24 Nov 2010 12:56:30 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5772 Because Google is offering white-label technology to agencies that plug into the DoubleClick Ad Exchange (as well as others), he makes a lot of accusations about illegal kickbacks and rebates without showing the smallest shred of evidence. Google’s display business is drawing more revenue because they’ve resold their technology and partnered up with agencies to streamline media buying through various intermediaries — including across the AdSense network.

]]> http://www.ciblage-comportemental.net/blog/2010/11/24/techcrunch%e2%80%99s-baseless-accusations-about-google-dsps/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/22/recap-of-2010-predictions/ http://www.ciblage-comportemental.net/blog/2010/11/22/recap-of-2010-predictions/#comments Mon, 22 Nov 2010 13:01:11 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5723 The agencies will start playing chess. One of them will bite the bullet and buy a demand side platform if for no other reason than that they are afraid someone else will do it first. This will lead to an aggressive fight between the VCs who want to build big companies and the agencies who want to protect their turf.
I was totally wrong on this one.  I continue to be surprised at the level of denial in agencies about the value of owning technology as their core businesses are increasingly becoming automated.

]]> http://www.ciblage-comportemental.net/blog/2010/11/22/recap-of-2010-predictions/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/18/dataxu-marketpulse-the-most-valuable-data-for-real-time-bidding-the-brand-genome/ http://www.ciblage-comportemental.net/blog/2010/11/18/dataxu-marketpulse-the-most-valuable-data-for-real-time-bidding-the-brand-genome/#comments Thu, 18 Nov 2010 00:36:30 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5693 In contrast, the world of real time bidding has evolved beyond predetermined channels, producing a new set of insights that make it possible to create an advertiser’s own unique « Brand Genome. » Using impression-level decisioning across multiple targeting parameters, an advertiser can for the first time build a data model that defines exactly how consumers behave in relation to a specific campaign. Deciding who, what, where, and when — ads are placed based on where they are proven to drive performance; enabling advertisers to discover new prospects they didn’t know existed.

]]> http://www.ciblage-comportemental.net/blog/2010/11/18/dataxu-marketpulse-the-most-valuable-data-for-real-time-bidding-the-brand-genome/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/17/marco-bertozzi-discusses-the-renewal-of-the-vivaki-and-invite-partnership/ http://www.ciblage-comportemental.net/blog/2010/11/17/marco-bertozzi-discusses-the-renewal-of-the-vivaki-and-invite-partnership/#comments Wed, 17 Nov 2010 05:25:31 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5666 We see the whole ecosystem as being display whether its mobile, video or traditional display. The growth in spend is in these areas, the interest from agencies and clients is in this space so for us will come the need to be able to deliver an efficient and targeting solution in the form of exchanges across these different channels. We will want to have data that crosses channels and helps us discover out audience regardless of screen and this partnership will help us get there in the quickest time but at scale.

]]> http://www.ciblage-comportemental.net/blog/2010/11/17/marco-bertozzi-discusses-the-renewal-of-the-vivaki-and-invite-partnership/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/16/searchignite-develops-dsp-giving-attribution-to-search-display-social/ http://www.ciblage-comportemental.net/blog/2010/11/16/searchignite-develops-dsp-giving-attribution-to-search-display-social/#comments Tue, 16 Nov 2010 21:34:30 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5630 SearchIgnite has been quietly developing demand side platform (DSP) technology that lets brands get a clear view of multiple types of campaigns. On Tuesday the company plans to launch the platform that lets advertisers buy media on real-time bidding and auction-based networks like Google’s and Yahoo Right Media’s ad exchanges. The platform supports a variety of display ad formats such as segment targeting and retargeting.

]]> http://www.ciblage-comportemental.net/blog/2010/11/16/searchignite-develops-dsp-giving-attribution-to-search-display-social/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/16/dsps%e2%80%99-next-feat/ http://www.ciblage-comportemental.net/blog/2010/11/16/dsps%e2%80%99-next-feat/#comments Tue, 16 Nov 2010 04:44:10 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5633 At a basic level, marketers use DSPs to solve four fundamental problems:

1. Efficiently reach a highly fragmented audience online
2. Locate and target the most relevant audience segments, and reduce wasted spend on irrelevant audiences
3. Deliver the right message to target audiences, at the right time
4. Continually improve performance on problems 1 to 3

]]> http://www.ciblage-comportemental.net/blog/2010/11/16/dsps%e2%80%99-next-feat/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/08/us-dsp-turn-expands-into-europe/ http://www.ciblage-comportemental.net/blog/2010/11/08/us-dsp-turn-expands-into-europe/#comments Mon, 08 Nov 2010 04:36:29 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5542 One of the leading US demand-side platform companies, Turn, has opened its first European office, joining a growing number of DSPs now available in the UK.

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