Archives pour la catégorie “Lucid Media”

08 09 2010

LucidMedia and Milabra Announce Online Advertising Pact to Deploy Brand-Safe Visual Content for Advertisers and Agencies

Publié par Share dans Lucid Media

LucidMedia is deploying Milabra’s visual recognition and targeting capabilities to enable brand advertisers and agencies using the LucidMedia platform to benefit from enhanced targeting, brand safety and compliance when planning and executing campaigns that involve images and other visual media.

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27 07 2010

LucidMedia Introduces Preemptive Brand Safety to Online Advertising Industry Through Demand-Side Platform (DSP)

Publié par Share dans Lucid Media

LucidMedia today announced that it has deployed the industry’s first preemptive brand safety capabilities, enabling advertisers and agencies to detect and anticipate inappropriate content on a real-time basis and in advance of purchasing media for display advertising campaigns. The preemptive brand protection capabilities have been proven throughout a decade of research and development with the company’s patented ClickSense contextual advertising technology.

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23 06 2010

LucidMedia Partners with AlmondNet, BlueKai, and eXelate to Expand Online Advertising Data and Targeting Capabilities of Demand-Side Platform (DSP)

Publié par Share dans AlmondNet, BlueKai, Data Exchanges, Lucid Media, eXelate

As part of its effort to provide advertisers with the most comprehensive audience targeting capabilities available, LucidMedia, a leading online advertising demand-side platform (DSP), today announced that it will integrate a rich base of data from three market leaders into its DSP. These include: behavioral targeting pioneer AlmondNet, the leading aggregator of data and provider of enabling technology for audience targeting; BlueKai, creators of the world’s largest data auction marketplace and online marketing’s largest source of high performance intent data that connects advertisers with unparalleled in-market audiences online; and eXelate, the world’s first open marketplace for targeting data and the leader in data management solutions for publishers.

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