Behavioral Advertising / Publicité Comportementale

Alain Sanjaume blog's, Managing Director wunderloop France (a division of AudienceScience)

Archives pour la catégorie “MediaMath”

20 07 2010

MediaMath Innovates Industry’s First Enterprise-Class Media Buying Platform

Publié par Share dans MediaMath

Inventor of the Demand-Side Platform segment and DSP innovator MediaMath has raised the technology bar again, unveiling a more powerful, intuitive and easy-to-use version of its heavyweight TerminalOne™

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21 06 2010

Elevator pitch: Mediamath explains

Publié par Share dans MediaMath

MediaMath is the New York City startup behind TerminalOne, a platform for trading inventory in the spot market for display advertising.

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14 04 2010

Mediamath Acquires Adroit, Combines DSP with Dynamic Ads

Publié par Share dans MediaMath

As data-driven efficiencies in online advertising advance, demand side platform Mediamath may have marked another stage in that evolution. The firm acquired dynamic ad creation company Adroit Interactive last week, combining Adroit’s tools for creative customization and segmentation of ads with its own audience targeting and buying platform.

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02 03 2010

MathClarity Bolsters Industry’s First And Largest Demand-Side Platform

Publié par Share dans MediaMath

MathClarity, which reflects more than three years of cumulative knowledge gleaned from more than a thousand campaigns, is an analytics and data visualization solution that delivers unprecedented insights into audience-specific performance within client Web sites and campaigns, and an unparalleled ability to leverage those insights to maximize ROI.

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14 01 2010

MediaMath Named ‘OnMedia Top 100 Winner’ by AlwaysOn

Publié par Share dans MediaMath

MediaMath, the world’s first and largest « demand side platform » (DSP) for online advertising, today announced that it has been named to the OnMedia Top 100, AlwaysOn’s annual listing of the hottest emerging companies in digital advertising. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players.

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17 12 2009

MediaMath Adopts Netezza’s TwinFin to Support Market-Leading Media Trading Platform

Publié par Share dans MediaMath

Enhanced Data Warehouse Capabilities Power Expanded Optimization Across Five Real-Time Media Sources and 13 Billion Impressions Per Day

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03 12 2009

MediaMath and BlueKai Partner to Deliver Enhanced Audience Targeting Across Ad Exchanges

Publié par Share dans BlueKai, MediaMath

Reflecting MediaMath’s track record as the leading edge innovator in media trading, it is the first demand side platform to announce participation in the BlueKai Certification program. This partnership enables agencies to easily select from BlueKai’s thousands of in-market, demographic, geographic, lifestyle and behavioral segments and – using MediaMath’s unique optimization and biddable buying capabilities – reach target audiences with dramatically greater precision, scale and cost efficiency.

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12 10 2009

Leading Ad Exchange Innovator MediaMath Splits Platform and Services Offerings into Two Centers of Excellence

Publié par Share dans MediaMath

The leading digital media buying platform, today announced a separation of its business into the Managed Service and Platform divisions

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08 10 2009

How technology will save media planning

Publié par Share dans MediaMath, Turn Smart

We can already see some companies beginning to offer this type of technology. Companies like Invite Media, Turn, MediaMath, [x+1], AppNexus, and many others are beginning to apply this type of technical innovation to the various ad exchanges already.

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16 09 2009

MediaMath Launches MathSelect to Enable More Efficient Brand Advertising

Publié par Share dans MediaMath

The leading digital media buying platform and services company, today announced the official launch of its MathSelect^TM suite of targeting tools, which enables agencies to achieve greater precision and cost efficiency for clients’ brand marketing efforts.

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05 08 2009

MediaMath Secures $12.5 Million in Growth Capital Financing

Publié par Share dans MediaMath

The leading digital media-buying platform and services company, today announced that it has secured $12.5 million in venture capital and debt financing.

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Alain Sanjaume blog's, Managing Director wunderloop France (a division of AudienceScience)

Archives pour la catégorie “MediaMath”

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