Behavioral Advertising / Publicité Comportementale » MediaMath http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 MediaMath’s DSP Taps KN Dimestore To Measure Brand Impact At Scale http://www.ciblage-comportemental.net/blog/2010/09/22/mediamath%e2%80%99s-dsp-taps-kn-dimestore-to-measure-brand-impact-at-scale/ http://www.ciblage-comportemental.net/blog/2010/09/22/mediamath%e2%80%99s-dsp-taps-kn-dimestore-to-measure-brand-impact-at-scale/#comments Wed, 22 Sep 2010 07:25:47 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4942 The partnership checks another important box in the tool suite TerminalOne offers brands and represents a step forward in making brand metrics standard fare in reporting, optimization and targeting.  While MediaMath will be able to provide a turnkey solution for marketers by leveraging KND’s technology, its TerminalOne platform will continue to support all other brand measurement companies.

]]> http://www.ciblage-comportemental.net/blog/2010/09/22/mediamath%e2%80%99s-dsp-taps-kn-dimestore-to-measure-brand-impact-at-scale/feed/ 0 Advertising: More Science Than Art http://www.ciblage-comportemental.net/blog/2010/08/23/advertising-more-science-than-art/ http://www.ciblage-comportemental.net/blog/2010/08/23/advertising-more-science-than-art/#comments Mon, 23 Aug 2010 19:22:27 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4676 Fifteen billion impressions a day across exchanges, across different media. [We] simplify what could be a very complicated process into a series of pretty straight-forward stats, in terms of how to point all of the technology at the market’s problems.

]]> http://www.ciblage-comportemental.net/blog/2010/08/23/advertising-more-science-than-art/feed/ 0 MediaMath Innovates Industry’s First Enterprise-Class Media Buying Platform http://www.ciblage-comportemental.net/blog/2010/07/20/mediamath-innovates-industry%e2%80%99s-first-enterprise-class-media-buying-platform/ http://www.ciblage-comportemental.net/blog/2010/07/20/mediamath-innovates-industry%e2%80%99s-first-enterprise-class-media-buying-platform/#comments Tue, 20 Jul 2010 18:34:30 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4417 Inventor of the Demand-Side Platform segment and DSP innovator MediaMath has raised the technology bar again, unveiling a more powerful, intuitive and easy-to-use version of its heavyweight TerminalOne™

]]> http://www.ciblage-comportemental.net/blog/2010/07/20/mediamath-innovates-industry%e2%80%99s-first-enterprise-class-media-buying-platform/feed/ 0 Elevator pitch: Mediamath explains http://www.ciblage-comportemental.net/blog/2010/06/21/elevator-pitch-mediamath-explains/ http://www.ciblage-comportemental.net/blog/2010/06/21/elevator-pitch-mediamath-explains/#comments Mon, 21 Jun 2010 05:59:44 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4168 MediaMath is the New York City startup behind TerminalOne, a platform for trading inventory in the spot market for display advertising. ]]> http://www.ciblage-comportemental.net/blog/2010/06/21/elevator-pitch-mediamath-explains/feed/ 0 Mediamath Acquires Adroit, Combines DSP with Dynamic Ads http://www.ciblage-comportemental.net/blog/2010/04/14/mediamath-acquires-adroit-combines-dsp-with-dynamic-ads/ http://www.ciblage-comportemental.net/blog/2010/04/14/mediamath-acquires-adroit-combines-dsp-with-dynamic-ads/#comments Wed, 14 Apr 2010 06:01:50 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3550 As data-driven efficiencies in online advertising advance, demand side platform Mediamath may have marked another stage in that evolution. The firm acquired dynamic ad creation company Adroit Interactive last week, combining Adroit’s tools for creative customization and segmentation of ads with its own audience targeting and buying platform.

]]> http://www.ciblage-comportemental.net/blog/2010/04/14/mediamath-acquires-adroit-combines-dsp-with-dynamic-ads/feed/ 0 MathClarity Bolsters Industry’s First And Largest Demand-Side Platform http://www.ciblage-comportemental.net/blog/2010/03/02/mathclarity-bolsters-industry%e2%80%99s-first-and-largest-demand-side-platform/ http://www.ciblage-comportemental.net/blog/2010/03/02/mathclarity-bolsters-industry%e2%80%99s-first-and-largest-demand-side-platform/#comments Tue, 02 Mar 2010 08:22:43 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3193 MathClarity, which reflects more than three years of cumulative knowledge gleaned from more than a thousand campaigns, is an analytics and data visualization solution that delivers unprecedented insights into audience-specific performance within client Web sites and campaigns, and an unparalleled ability to leverage those insights to maximize ROI.

]]> http://www.ciblage-comportemental.net/blog/2010/03/02/mathclarity-bolsters-industry%e2%80%99s-first-and-largest-demand-side-platform/feed/ 0 MediaMath Named ‘OnMedia Top 100 Winner’ by AlwaysOn http://www.ciblage-comportemental.net/blog/2010/01/14/mediamath-named-onmedia-top-100-winner-by-alwayson/ http://www.ciblage-comportemental.net/blog/2010/01/14/mediamath-named-onmedia-top-100-winner-by-alwayson/#comments Wed, 13 Jan 2010 22:15:08 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2778

MediaMath, the world’s first and largest « demand side platform » (DSP) for online advertising, today announced that it has been named to the OnMedia Top 100, AlwaysOn’s annual listing of the hottest emerging companies in digital advertising. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players.

]]> http://www.ciblage-comportemental.net/blog/2010/01/14/mediamath-named-onmedia-top-100-winner-by-alwayson/feed/ 0 MediaMath Adopts Netezza’s TwinFin to Support Market-Leading Media Trading Platform http://www.ciblage-comportemental.net/blog/2009/12/17/mediamath-adopts-netezza%e2%80%99s-twinfin-to-support-market-leading-media-trading-platform/ http://www.ciblage-comportemental.net/blog/2009/12/17/mediamath-adopts-netezza%e2%80%99s-twinfin-to-support-market-leading-media-trading-platform/#comments Thu, 17 Dec 2009 08:24:26 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2652 Enhanced Data Warehouse Capabilities Power Expanded Optimization Across Five Real-Time Media Sources and 13 Billion Impressions Per Day

]]> http://www.ciblage-comportemental.net/blog/2009/12/17/mediamath-adopts-netezza%e2%80%99s-twinfin-to-support-market-leading-media-trading-platform/feed/ 0 MediaMath and BlueKai Partner to Deliver Enhanced Audience Targeting Across Ad Exchanges http://www.ciblage-comportemental.net/blog/2009/12/03/mediamath-and-bluekai-partner-to-deliver-enhanced-audience-targeting-across-ad-exchanges/ http://www.ciblage-comportemental.net/blog/2009/12/03/mediamath-and-bluekai-partner-to-deliver-enhanced-audience-targeting-across-ad-exchanges/#comments Thu, 03 Dec 2009 14:48:57 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2519 Reflecting MediaMath’s track record as the leading edge innovator in media trading, it is the first demand side platform to announce participation in the BlueKai Certification program. This partnership enables agencies to easily select from BlueKai’s thousands of in-market, demographic, geographic, lifestyle and behavioral segments and – using MediaMath’s unique optimization and biddable buying capabilities – reach target audiences with dramatically greater precision, scale and cost efficiency.

]]> http://www.ciblage-comportemental.net/blog/2009/12/03/mediamath-and-bluekai-partner-to-deliver-enhanced-audience-targeting-across-ad-exchanges/feed/ 0 Leading Ad Exchange Innovator MediaMath Splits Platform and Services Offerings into Two Centers of Excellence http://www.ciblage-comportemental.net/blog/2009/10/12/leading-ad-exchange-innovator-mediamath-splits-platform-and-services-offerings-into-two-centers-of-excellence-2/ http://www.ciblage-comportemental.net/blog/2009/10/12/leading-ad-exchange-innovator-mediamath-splits-platform-and-services-offerings-into-two-centers-of-excellence-2/#comments Sun, 11 Oct 2009 23:26:55 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2081 The leading digital media buying platform, today announced a separation of its business into the Managed Service and Platform divisions

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