Archives pour la catégorie “DSP (Demand Side Platform)”

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08 10 2010

Microsoft Makes Headway in Ad Exchange Melee

Publié par Share dans AppNexus, Microsoft

But Microsoft now appears to be gaining traction in the exchange-traded display arena. Its recent moves include the integration of real-time ad buying in earnest, a $50 million investment in real-time display platform AppNexus, the creation of a mobile ad exchange, and the use of exchange-traded media to supplement standard display buys on the Microsoft Media Network.

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07 10 2010

Collaborative Case Study by PubMatic, DataXu, MediaMath, Turn, & [x+1] Reveals Significant Benefits of Real-Time Bidding

Publié par Share dans DSP (Demand Side Platform), RTB (Real Time Bidding)

Key Takeaways from the collaborative RTB case study include:

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06 10 2010

A peek into the future of digital display

Publié par Share dans DSP (Demand Side Platform), Data Exchanges, Traffiq

If you are around the display advertising business long enough — whether on the agency, publisher, or technology side — you tend to forget that the acronyms « DSP » and « RTB » didn’t even exist until recently. Now, we take for granted that we live in this « digital ecosystem, » surrounded by technology and data everywhere we look.

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05 10 2010

AppNexus Raises $50M!! And we’re hiring…

Publié par Share dans AppNexus

I’m super excited to announce that, as of today, we’ve closed on a $50M Series C funding. We’ve raised this round from existing investors and one of our key strategic clients, Microsoft. I think this is a great validation not just of the company, but also of the real-time bidding (RTB) space in general.

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05 10 2010

Are you an ad network or DSP? Uhhhhh. Exactly.

Publié par Share dans DSP (Demand Side Platform)

In our experience, many ad networks are now positiong themselves as a DSP to offset the risk of losing revenue as agencies move towards a DSP strategy. It is our opinion, that to be considered a true DSP partner requires the following:

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05 10 2010

Smart Cookies Put Targeted Online Ads On The Rise

Publié par Share dans Data Privacy (Données Personnelles), DataXu

Michael Baker, the president and CEO of the online advertising technology company DataXu, says that cookie tells advertisers just what they want to know.

« They’ve measured the fact that you came to their website but you did not buy, » Baker says. That means they now know Jane is looking to buy a car.

« As she continues surfing, she next goes to CNN, » Baker continues. And that’s when she sees something interesting: an ad for a new car. This is the new world of targeted online display ads — and it goes pretty deep.

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30 09 2010

Demand-Side Platform X+1 And Creative Tech Company Tumri Partner For Shopper Retargeting

Publié par Share dans (x+1), Tumri

All marketers will benefit from Shopper Retargeting, but the solution is most immediately valuable to retailers and e-tailers because of the opportunity to customize creative product level information – across virtually millions of SKUs — driven by consumer shopping behavior on site.

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29 09 2010

AppNexus Expands Real-time Bidding Globally With New Data Center in the Netherlands

Publié par Share dans AppNexus

AppNexus, the real-time ad platform, today announced that it has opened its first data center outside North America — in Amsterdam, the Netherlands — a move which significantly expands the opportunity for real-time bidding (RTB) in Europe and the Middle East in response to rising demand among global ad networks, demand-side platforms (DSPs) and other online advertising companies in those regions.

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28 09 2010

« Co-opetition » reshapes advertising landscape

Publié par Share dans Ad Exchanges (Places de marché), Ad Networks (Régies Publicitaires), DSP (Demand Side Platform), Media Agencies (Agences Média), Media Buying Platform

« But you see agencies are, in fact, developing customer relationships through demand-side platforms and databases of online users that are housed in agencies. The boundaries that used to be very clear are not so clear anymore. »

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22 09 2010

MediaMath’s DSP Taps KN Dimestore To Measure Brand Impact At Scale

Publié par Share dans MediaMath

The partnership checks another important box in the tool suite TerminalOne offers brands and represents a step forward in making brand metrics standard fare in reporting, optimization and targeting.  While MediaMath will be able to provide a turnkey solution for marketers by leveraging KND’s technology, its TerminalOne platform will continue to support all other brand measurement companies.

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21 09 2010

DataXu Crosses Channels With Next-Gen Platform

Publié par Share dans DataXu

Instead of using cookies to buy audiences, DX2 employs an algorithm with a machine learning engine that discovers an audience through analyzing clicks and post-impression behavior. As audience profiles are built, DX2 adjusts bids automatically to optimize based on either budget or cost per performance.

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16 09 2010

Del Monte Foods’ Chavez Says Demand-Side Platforms Make Sense For Brands

Publié par Share dans DSP (Demand Side Platform)

For brands buying impressions in « tonnage », I think it makes a lot of sense for brands to use a DSP.  Using exchanges to help aggregate « true » target audiences is a intriguing proposition; one that warrants testing and better understanding. My hunch is most brands will see positive results and adopt quickly.

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15 09 2010

Will Semantic Real-Time Bidding Take On Behavioral Targeting?

Publié par Share dans AppNexus, Peer39, RTB (Real Time Bidding)

AppNexus, which provides a RTB platform, has integrated Peer39’s semantic targeting capabilities, allowing ad networks, demand-side platforms and direct marketers to optimize and target display advertising campaigns. Clients also can use the semantic data with other targeting technologies. The companies plan to announce the deal on Wednesday.

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14 09 2010

DSP + RTB: A Breakable Bond

Publié par Share dans DSP (Demand Side Platform), RTB (Real Time Bidding)

DSP + RTB is far from being a game-changer in the online advertising industry. A DSP service can be achieved without having to use RTB, and RTB can be used by ad exchanges and networks with equal success for the right media. I will strengthen this theory through a broken down analysis of the basic offerings and characteristics of a DSP.

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09 09 2010

The Trillion-Dollar O2O Opportunity

Publié par Share dans DSP (Demand Side Platform), Uncategorized

Companies like Groupon have done a great job demonstrating the potential of O2O for promotional spending.  The typical Groupon offer is time-sensitive and designed to drive foot traffic and sales more or less immediately – a savvy twist on the successful online DR advertising model.  Based on the results this model has shown to date, we’re going to see a lot more in the future.

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09 09 2010

DataXu MarketPulse: « Comparing Exchange Targeting Strategies: Following the Crowd Will Cost You »

Publié par Share dans DataXu

Data Highlights:

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08 09 2010

LucidMedia and Milabra Announce Online Advertising Pact to Deploy Brand-Safe Visual Content for Advertisers and Agencies

Publié par Share dans Lucid Media

LucidMedia is deploying Milabra’s visual recognition and targeting capabilities to enable brand advertisers and agencies using the LucidMedia platform to benefit from enhanced targeting, brand safety and compliance when planning and executing campaigns that involve images and other visual media.

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31 08 2010

AdShuffle(R) Simplifies and Streamlines Online Advertising with Launch of AdShuffle Exchange(TM)

Publié par Share dans Ad Exchanges (Places de marché), DSP (Demand Side Platform)

AdShuffle Exchange allows advertisers easy access to premium publisher ad inventory such as Google AdX, AdMeld, Microsoft AdECN, Pubmatic and OpenX. In fact, AdShuffle Exchange is the only ad exchange through which advertisers can buy ad inventory from multiple vendors quickly and easily without ad serving fees, required minimums and separate contracts for each new ad placement.

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27 08 2010

AOL Or Microsoft Could Buy Ad Startup AppNexus, Say Gossipers

Publié par Share dans AOL Advertising (ex Platform-A), AppNexus, Merger & Acquisition (Fusion/Acquisition), Microsoft

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25 08 2010

The Rise of the Demand Side Platform

Publié par Share dans DSP (Demand Side Platform)

While the features and services from demand side platforms differ (this is an emerging technology, of course, and is still very much in flux) a few significant features that advertisers should be on the lookout for include advanced and accurate audience targeting capabilities, easy-to-use inventory control and bidding dashboards, and the ability to set frequency caps on the ads being served. Bottom line on the last point is that reaching the « right consumer » too many times can lead to a significant decline in interest.

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23 08 2010

Advertising: More Science Than Art

Publié par Share dans MediaMath

Fifteen billion impressions a day across exchanges, across different media. [We] simplify what could be a very complicated process into a series of pretty straight-forward stats, in terms of how to point all of the technology at the market’s problems.

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23 08 2010

Search and Display: Has Convergence Arrived?

Publié par Share dans DSP (Demand Side Platform), RTB (Real Time Bidding)

With the growth of display ad exchanges and demand side platforms to manage the buying, display advertising has « gotten back in the efficiency game, » relying more squarely on data and bottom funnel metrics, and less on clicks and views.

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17 08 2010

DataXu Demand Side Platform Extends Search into Display for iCrossing

Publié par Share dans DataXu

The leading real-time bidding platform for online display advertisers, today announced a partnership with global digital marketing agency iCrossing, a division of the Hearst Corporation, to help extend iCrossing’s growing display services into the burgeoning exchange traded media market.

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