Archives pour la catégorie “(x+1)”

30 09 2010

Demand-Side Platform X+1 And Creative Tech Company Tumri Partner For Shopper Retargeting

Publié par Share dans (x+1), Tumri

All marketers will benefit from Shopper Retargeting, but the solution is most immediately valuable to retailers and e-tailers because of the opportunity to customize creative product level information – across virtually millions of SKUs — driven by consumer shopping behavior on site.

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26 05 2010

New Version of POE™ from [x+1] Provides Impression-by-Impression Bidding on Exchange, Non-Exchange Ad Inventory Through Intuitive UI

Publié par Share dans (x+1)

x+1 today announced significant improvements to its patented Predictive Optimization Engine™ (POE) that will allow agencies and marketers to automatically optimize online ad impression bids in both real-time bidding (RTB) and non-RTB environments, all through an intuitive user interface (UI) on the [x+1] platform. This capability will be available June 15

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20 05 2010

[x 1] Enhances Online Targeting Platform to allow Marketers and Agencies Integrated Campaign Optimization of Exchange, Non-Exchange Display Media

Publié par Share dans (x+1)

[x+1], the online targeting platform leader, today announced major upgrades to its leading demand-side platform (DSP). Campaign performance metrics, reporting and analytics are now consolidated across inventory sources into a single dashboard view, and optimization and context-management tools are available through an intuitive user interface (UI). The new version of the [x+1] platform will be available June 15.

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01 05 2010

DSP Focus: A Multitude of Possibilities

Publié par Share dans (x+1)

First, agencies need to step up, embrace the vision and present a migration plan to clients. Second, clients need to fund multitouch-point DSPs. Now, both clients and agencies are probably saying, Hey, we are barely operationalizing the display-media DSP, why should we think – and fund – beyond that?

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31 03 2010

[x+1] Secures a $10 Million Line of Credit from Silicon Valley Bank

Publié par Share dans (x+1)

[x+1] announced today it has renewed and increased its line of credit from Silicon Valley Bank, the premier commercial bank for companies in the technology sector. The facility will provide up to $10 million of working capital in support of the company’s impressive growth.

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09 02 2010

[x+1] Experiences Record Growth in Q4 and FY 2009 With Strong Adoption of its Leading Online Targeting Platform

Publié par Share dans (x+1)

[x+1], the online targeting platform leader, today announced it had achieved record revenues, robust topline growth and profitability for the fourth quarter of 2009. Fourth quarter revenue increased 62 percent over the same period in 2008, while revenue for the year was up 63 percent over 2008.

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27 01 2010

[x+1] Introduces Data ‘Bridge’ Across Platforms

Publié par Share dans (x+1)

The platform, Open Data Bridge, supports targeting data across multiple channels, such as display ad, Web site and email campaigns. The service, being offered as part of [x+1]’s trading desk platform, has been tapped by several undisclosed « large » clients.

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21 12 2009

Micro-Targeting Focuses on Consumers Most Likely to Buy

Publié par Share dans (x+1), Google, Video Networks (Publicité Vidéo)

Increasingly analytics vendors are able to connect the dots between online ads and offline behavior. Two applications came to market this month – by VideoEgg and [x+1] – that purport to be able target consumers most likely to respond to online ads.

VideoEgg ROI connects online ad exposure and its impact on retail purchases by delving into consumer responses to ad units. [x+1]’s CPGconnect targets consumers most likely to respond to an online advertisement based on their actual purchase behavior.

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02 12 2009

X+1’s Korner On Emerging CPG Display Ad Channel

Publié par Share dans (x+1)

The ability to target based on actual purchase behavior and online behavior across the entire Internet as well as accurate measurement on the back end is a major gap that we are filling in the industry.

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18 11 2009

New Media+1 Platform from [x+1] Puts Marketers, Agencies in the Driver’s Seat of Online Targeting and Decisioning

Publié par Share dans (x+1)

Media+1’s open data architecture allows users to incorporate virtually any consumer data source – customer or third-party – to build highly targeted audience segments of the most likely responders based on a combination of behavioral, demographic, geographic and IP characteristics.

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29 10 2009

New Release of [x+1] Audience Targeting Platform Drives Strong Results Through Site Personalization

Publié par Share dans (x+1)

The leader in audience targeting, has introduced a powerful new version of its Site+1 targeting and personalization technology after successful trials with client Delta Air Lines. Despite a down economy, Site+1 has helped Delta drive a significant increase in lift and response rate for its onsite offers.

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28 10 2009

What’s It Like To Be A True Marketing Geek? John Nardone Knows

Publié par Share dans (x+1)

Technology continues to advance at [x+1], the company Nardone runs. It’s based on predictive marketing, which aims to maximize the ROI of Web sites and digital media using patented targeting technology called a predictive optimization engine. This tool enables automated, real-time decision-making and personalization, so the correct advertisement and content gets delivered to users at the perfect time

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24 10 2009

Predictive Marketing Leader [x+1] Cited As an Interactive Attribution “Strong Performer” in New Repo

Publié par Share dans (x+1)

In the report, Forrester stated that it was “impressed with [x+1]’s full-service offering, which includes some of the richest algorithmic analytics of the group.”

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