Behavioral Advertising / Publicité Comportementale » (x+1) http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Demand-Side Platform X+1 And Creative Tech Company Tumri Partner For Shopper Retargeting http://www.ciblage-comportemental.net/blog/2010/09/30/demand-side-platform-x1-and-creative-tech-company-tumri-partner-for-shopper-retargeting/ http://www.ciblage-comportemental.net/blog/2010/09/30/demand-side-platform-x1-and-creative-tech-company-tumri-partner-for-shopper-retargeting/#comments Thu, 30 Sep 2010 06:16:16 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5070 All marketers will benefit from Shopper Retargeting, but the solution is most immediately valuable to retailers and e-tailers because of the opportunity to customize creative product level information – across virtually millions of SKUs — driven by consumer shopping behavior on site.

]]> http://www.ciblage-comportemental.net/blog/2010/09/30/demand-side-platform-x1-and-creative-tech-company-tumri-partner-for-shopper-retargeting/feed/ 0 New Version of POE™ from [x+1] Provides Impression-by-Impression Bidding on Exchange, Non-Exchange Ad Inventory Through Intuitive UI http://www.ciblage-comportemental.net/blog/2010/05/26/new-version-of-poe%e2%84%a2-from-x1-provides-impression-by-impression-bidding-on-exchange-non-exchange-ad-inventory-through-intuitive-ui/ http://www.ciblage-comportemental.net/blog/2010/05/26/new-version-of-poe%e2%84%a2-from-x1-provides-impression-by-impression-bidding-on-exchange-non-exchange-ad-inventory-through-intuitive-ui/#comments Wed, 26 May 2010 18:25:06 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3911 x+1 today announced significant improvements to its patented Predictive Optimization Engine™ (POE) that will allow agencies and marketers to automatically optimize online ad impression bids in both real-time bidding (RTB) and non-RTB environments, all through an intuitive user interface (UI) on the [x+1] platform. This capability will be available June 15

]]> http://www.ciblage-comportemental.net/blog/2010/05/26/new-version-of-poe%e2%84%a2-from-x1-provides-impression-by-impression-bidding-on-exchange-non-exchange-ad-inventory-through-intuitive-ui/feed/ 0 [x 1] Enhances Online Targeting Platform to allow Marketers and Agencies Integrated Campaign Optimization of Exchange, Non-Exchange Display Media http://www.ciblage-comportemental.net/blog/2010/05/20/x-1-enhances-online-targeting-platform-to-allow-marketers-and-agencies-integrated-campaign-optimization-of-exchange-non-exchange-display-media/ http://www.ciblage-comportemental.net/blog/2010/05/20/x-1-enhances-online-targeting-platform-to-allow-marketers-and-agencies-integrated-campaign-optimization-of-exchange-non-exchange-display-media/#comments Thu, 20 May 2010 16:58:47 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3879 [x+1], the online targeting platform leader, today announced major upgrades to its leading demand-side platform (DSP). Campaign performance metrics, reporting and analytics are now consolidated across inventory sources into a single dashboard view, and optimization and context-management tools are available through an intuitive user interface (UI). The new version of the [x+1] platform will be available June 15.

]]> http://www.ciblage-comportemental.net/blog/2010/05/20/x-1-enhances-online-targeting-platform-to-allow-marketers-and-agencies-integrated-campaign-optimization-of-exchange-non-exchange-display-media/feed/ 0 DSP Focus: A Multitude of Possibilities http://www.ciblage-comportemental.net/blog/2010/05/01/dsp-focus-a-multitude-of-possibilities/ http://www.ciblage-comportemental.net/blog/2010/05/01/dsp-focus-a-multitude-of-possibilities/#comments Sat, 01 May 2010 21:59:16 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3850 First, agencies need to step up, embrace the vision and present a migration plan to clients. Second, clients need to fund multitouch-point DSPs. Now, both clients and agencies are probably saying, Hey, we are barely operationalizing the display-media DSP, why should we think – and fund – beyond that?

]]> http://www.ciblage-comportemental.net/blog/2010/05/01/dsp-focus-a-multitude-of-possibilities/feed/ 0 [x+1] Secures a $10 Million Line of Credit from Silicon Valley Bank http://www.ciblage-comportemental.net/blog/2010/03/31/x1-secures-a-10-million-line-of-credit-from-silicon-valley-bank/ http://www.ciblage-comportemental.net/blog/2010/03/31/x1-secures-a-10-million-line-of-credit-from-silicon-valley-bank/#comments Tue, 30 Mar 2010 23:19:19 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3464 [x+1] announced today it has renewed and increased its line of credit from Silicon Valley Bank, the premier commercial bank for companies in the technology sector. The facility will provide up to $10 million of working capital in support of the company’s impressive growth.

]]> http://www.ciblage-comportemental.net/blog/2010/03/31/x1-secures-a-10-million-line-of-credit-from-silicon-valley-bank/feed/ 0 [x+1] Experiences Record Growth in Q4 and FY 2009 With Strong Adoption of its Leading Online Targeting Platform http://www.ciblage-comportemental.net/blog/2010/02/09/x1-experiences-record-growth-in-q4-and-fy-2009-with-strong-adoption-of-its-leading-online-targeting-platform/ http://www.ciblage-comportemental.net/blog/2010/02/09/x1-experiences-record-growth-in-q4-and-fy-2009-with-strong-adoption-of-its-leading-online-targeting-platform/#comments Tue, 09 Feb 2010 12:49:38 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2975 [x+1], the online targeting platform leader, today announced it had achieved record revenues, robust topline growth and profitability for the fourth quarter of 2009. Fourth quarter revenue increased 62 percent over the same period in 2008, while revenue for the year was up 63 percent over 2008.

]]> http://www.ciblage-comportemental.net/blog/2010/02/09/x1-experiences-record-growth-in-q4-and-fy-2009-with-strong-adoption-of-its-leading-online-targeting-platform/feed/ 0 [x+1] Introduces Data ‘Bridge’ Across Platforms http://www.ciblage-comportemental.net/blog/2010/01/27/x1-introduces-data-bridge-across-platforms/ http://www.ciblage-comportemental.net/blog/2010/01/27/x1-introduces-data-bridge-across-platforms/#comments Wed, 27 Jan 2010 14:17:33 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2890 The platform, Open Data Bridge, supports targeting data across multiple channels, such as display ad, Web site and email campaigns. The service, being offered as part of [x+1]’s trading desk platform, has been tapped by several undisclosed « large » clients.

]]> http://www.ciblage-comportemental.net/blog/2010/01/27/x1-introduces-data-bridge-across-platforms/feed/ 0 Micro-Targeting Focuses on Consumers Most Likely to Buy http://www.ciblage-comportemental.net/blog/2009/12/21/micro-targeting-focuses-on-consumers-most-likely-to-buy/ http://www.ciblage-comportemental.net/blog/2009/12/21/micro-targeting-focuses-on-consumers-most-likely-to-buy/#comments Mon, 21 Dec 2009 18:04:49 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2674 Increasingly analytics vendors are able to connect the dots between online ads and offline behavior. Two applications came to market this month – by VideoEgg and [x+1] – that purport to be able target consumers most likely to respond to online ads.

VideoEgg ROI connects online ad exposure and its impact on retail purchases by delving into consumer responses to ad units. [x+1]’s CPGconnect targets consumers most likely to respond to an online advertisement based on their actual purchase behavior.

]]> http://www.ciblage-comportemental.net/blog/2009/12/21/micro-targeting-focuses-on-consumers-most-likely-to-buy/feed/ 0 X+1’s Korner On Emerging CPG Display Ad Channel http://www.ciblage-comportemental.net/blog/2009/12/02/x1%e2%80%99s-korner-on-emerging-cpg-display-ad-channel/ http://www.ciblage-comportemental.net/blog/2009/12/02/x1%e2%80%99s-korner-on-emerging-cpg-display-ad-channel/#comments Tue, 01 Dec 2009 22:30:06 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2608 The ability to target based on actual purchase behavior and online behavior across the entire Internet as well as accurate measurement on the back end is a major gap that we are filling in the industry.

]]> http://www.ciblage-comportemental.net/blog/2009/12/02/x1%e2%80%99s-korner-on-emerging-cpg-display-ad-channel/feed/ 0 New Media+1 Platform from [x+1] Puts Marketers, Agencies in the Driver’s Seat of Online Targeting and Decisioning http://www.ciblage-comportemental.net/blog/2009/11/18/new-media1-platform-from-x1-puts-marketers-agencies-in-the-driver%e2%80%99s-seat-of-online-targeting-and-decisioning/ http://www.ciblage-comportemental.net/blog/2009/11/18/new-media1-platform-from-x1-puts-marketers-agencies-in-the-driver%e2%80%99s-seat-of-online-targeting-and-decisioning/#comments Wed, 18 Nov 2009 21:40:22 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2390 Media+1’s open data architecture allows users to incorporate virtually any consumer data source – customer or third-party – to build highly targeted audience segments of the most likely responders based on a combination of behavioral, demographic, geographic and IP characteristics.

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