Archives pour la catégorie “DOOH (Digital Out-Of-Home)”

24 11 2010

ADCENTRICITY joins coalition with Environics Analytics

Publié par Share dans BlueKai, DOOH (Digital Out-Of-Home), Data Exchanges

The partnerships enable marketers to get a consistent view of customers across multiple media in order to better target their messages and offers, according to an Environics Analytics release.

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23 11 2010

Adcentricity Evolving As Digital-Out-Of-Home Ad Network Says CEO Gorrie

Publié par Share dans DOOH (Digital Out-Of-Home)

What Adcentricity does specialize in is targeting and the acquisition and aggregation of data. As a DOOH ad network, we provide efficiencies and data you can’t get directly from a single platform. We also have a vast amount of data on the DOOH space that we can interpret for each campaign, helping to improve overall effectiveness. For example, if an advertiser was hoping to reach 24-35 year olds in LA with an income of over 80K that spends $250 a month on a Verizon smartphone and watches Glee, then we can work to pull the right locations within our ad network that would reach that very specific target audience.

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10 04 2010

Pizza Hut targets pay day diners in nationwide ATM campaign

Publié par Share dans DOOH (Digital Out-Of-Home), Off-Line Behavioral

The restaurant chain is working with atmAd to drive restaurant footfall by specifically targeting consumers using the cash machine during the last week of each month, coinciding with pay day.

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