Archives pour la catégorie “Dynamic Ad Creative Technologie (Générateur Automatique de Bannière)”

18 10 2010

Magnetic Announces Industry Leading Search Re-Targeting Solution for Retailers Powered by Tumri’s Dynamic Ad Platform

Publié par Share dans Dynamic Ad Creative Technologie (Générateur Automatique de Bannière), Magnetic, Search retargeting, Tumri

Magnetic and Tumri’s Deep Technical Integration Enables the Only Offering in the Market That Allows Retailers to Combine Fast, Precise and Seamless Site Re-Targeting With Search Re-Targeting.

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05 10 2010

Yahoo! to Acquire Dapper to Extend Our Lead in Display Advertising

Publié par Share dans Dynamic Ad Creative Technologie (Générateur Automatique de Bannière), Merger & Acquisition (Fusion/Acquisition), Yahoo!

Yahoo! has signed a definitive agreement to acquire Dapper, a technology platform providing dynamic display ad creation and optimization.

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30 09 2010

Demand-Side Platform X+1 And Creative Tech Company Tumri Partner For Shopper Retargeting

Publié par Share dans (x+1), Tumri

All marketers will benefit from Shopper Retargeting, but the solution is most immediately valuable to retailers and e-tailers because of the opportunity to customize creative product level information – across virtually millions of SKUs — driven by consumer shopping behavior on site.

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27 08 2010

My TargetWeekly lets Target shoppers customize ads

Publié par Share dans Dynamic Ad Creative Technologie (Générateur Automatique de Bannière), e-commerce

The new version takes the digital ad and lets consumers create customized views, as well as deal alerts for when favorite brands or products are on sale. It aims at the smaller number of hard-to-reach, digitally savvy shoppers — who tend to spend more than others.

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15 04 2010

Consolidation in the optimization space picking up steam…

Publié par Share dans DSP (Demand Side Platform), Dynamic Ad Creative Technologie (Générateur Automatique de Bannière)

My bet, and apparently the bet of companies like MediaMath and others mentioned above, is that simplicity and performance will eventually carry the day over flexibility.  It will be interesting to see how this plays out.

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01 03 2010

Web U: Optimization Overdose

Publié par Share dans DSP (Demand Side Platform), Dynamic Ad Creative Technologie (Générateur Automatique de Bannière)

Demand side platforms (DSPs) are a giant leap forward for Adkind. They put the power back in the hands of the marketer to decide how much to pay for each audience segment, target them in real time, and hyper-optimize the campaign with the help of ingenious black boxes with Einstein-quality math equations inside.

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26 02 2010

Insider Bringing Search Mechanics To Display

Publié par Share dans Dynamic Ad Creative Technologie (Générateur Automatique de Bannière)

Marrying dynamically targeted creative with that behavioral data continues to be a work in progress. Almost every piece of research I have seen over the years points to the effectiveness of leveraging more custom, targeted creative to behaviorally targeted consumers. But the cost of multiple creatives (or the crappy look of some dynamically created ads) still turns clients away.

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17 02 2010

Tumri Cranks Up the Dynamics for Insight

Publié par Share dans Tumri

Tumri made a splash in the dynamic creative space with AdPods, display ads that can be modified automatically in real-time to best suit the user. The buzz around dynamic creative has especially grown in volume since Google acquired Tumri rival Teracent in December the company plans to incorporate Teracent’s dynamic capabilities into the DoubleClick Ad Exchange.

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21 01 2010

Tumri Selected by AlwaysOn as an OnMedia Top 100 Winner

Publié par Share dans Tumri

Tumri, the leading provider of dynamic and intelligent display advertising solutions, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners.

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24 11 2009

Google + Teracent – display & search convergence continues

Publié par Share dans Google, Teracent

MediaMath’s Mark Mannino provides an in-depth review of Google’s Teracent acquisition from his « Display And Search » blog. Mannino suggests that there’s a lot more going on with Teracent tech than just multi-variate creative and writes, « While Teracent is known for its dynamic creative product, buried within its technology is the ability to buy media dynamically. They just focus more on the creative while others focus on media and/or data. So Google just bought a DSP, and I guarantee they know it. »

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23 11 2009

Google To Buy Display Advertising Startup Teracent

Publié par Share dans Google, Teracent

Google Inc. said Monday it agreed to acquire display advertising startup Teracent Corp., which has developed machine learning algorithms designed to deliver optimized Web ads in real time.  The acquisition is Google’s latest move to bolster its presence in the online display ad market, a business dominated by rival Yahoo Inc.

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27 10 2009

Tumri Rolls Out Retail Toolkit for Advertisers

Publié par Share dans Business Case (Cas Clients), Tumri

Jeff Veldhuizen, global brand integration manager, Nike: “Our target audience profiles were determined by a variety of inputs, including visit patterns on NikeStore.com to help improve ad relevancy. In the end, Tumri’s platform dynamically built hundreds of customized NikeStore ad units, and successfully helped us to achieve higher ROIs than any other paid marketing channel.”

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30 09 2009

Visible World and Tumri Partner to Deliver Targeted Online Video

Publié par Share dans Tumri, Video Networks (Publicité Vidéo)

Visible World, a leading provider of targeted television advertising solutions, and Tumri, Inc., the leader in dynamic display ads, today announced that they are partnering to deliver advanced advertising solutions for online video.

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25 08 2009

CEO Calvin Lui Says Tumri Will Be Involved In RTB and Demand-Side Optimization Ecosystem

Publié par Share dans Tumri

A lire pour en savoir plus sur cette technologie d’optimisation publicitaire qui aide les annonceurs à placer le bon message au bon internaute au bon moment…

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