Archives pour la catégorie “Teracent”

24 11 2009

Google + Teracent – display & search convergence continues

Publié par Share dans Google, Teracent

MediaMath’s Mark Mannino provides an in-depth review of Google’s Teracent acquisition from his « Display And Search » blog. Mannino suggests that there’s a lot more going on with Teracent tech than just multi-variate creative and writes, « While Teracent is known for its dynamic creative product, buried within its technology is the ability to buy media dynamically. They just focus more on the creative while others focus on media and/or data. So Google just bought a DSP, and I guarantee they know it. »

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23 11 2009

Google To Buy Display Advertising Startup Teracent

Publié par Share dans Google, Teracent

Google Inc. said Monday it agreed to acquire display advertising startup Teracent Corp., which has developed machine learning algorithms designed to deliver optimized Web ads in real time.  The acquisition is Google’s latest move to bolster its presence in the online display ad market, a business dominated by rival Yahoo Inc.

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