Behavioral Advertising / Publicité Comportementale

Alain Sanjaume blog's, Senior European Consultant, eXelate

Archives pour la catégorie “Tumri”

18 10 2010

Magnetic Announces Industry Leading Search Re-Targeting Solution for Retailers Powered by Tumri’s Dynamic Ad Platform

Publié par Share dans Dynamic Ad Creative Technologie (Générateur Automatique de Bannière), Magnetic, Search retargeting, Tumri

Magnetic and Tumri’s Deep Technical Integration Enables the Only Offering in the Market That Allows Retailers to Combine Fast, Precise and Seamless Site Re-Targeting With Search Re-Targeting.

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30 09 2010

Demand-Side Platform X+1 And Creative Tech Company Tumri Partner For Shopper Retargeting

Publié par Share dans (x+1), Tumri

All marketers will benefit from Shopper Retargeting, but the solution is most immediately valuable to retailers and e-tailers because of the opportunity to customize creative product level information – across virtually millions of SKUs — driven by consumer shopping behavior on site.

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17 02 2010

Tumri Cranks Up the Dynamics for Insight

Publié par Share dans Tumri

Tumri made a splash in the dynamic creative space with AdPods, display ads that can be modified automatically in real-time to best suit the user. The buzz around dynamic creative has especially grown in volume since Google acquired Tumri rival Teracent in December the company plans to incorporate Teracent’s dynamic capabilities into the DoubleClick Ad Exchange.

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21 01 2010

Tumri Selected by AlwaysOn as an OnMedia Top 100 Winner

Publié par Share dans Tumri

Tumri, the leading provider of dynamic and intelligent display advertising solutions, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners.

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27 10 2009

Tumri Rolls Out Retail Toolkit for Advertisers

Publié par Share dans Business Case (Cas Clients), Tumri

Jeff Veldhuizen, global brand integration manager, Nike: “Our target audience profiles were determined by a variety of inputs, including visit patterns on NikeStore.com to help improve ad relevancy. In the end, Tumri’s platform dynamically built hundreds of customized NikeStore ad units, and successfully helped us to achieve higher ROIs than any other paid marketing channel.”

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30 09 2009

Visible World and Tumri Partner to Deliver Targeted Online Video

Publié par Share dans Tumri, Video Networks (Publicité Vidéo)

Visible World, a leading provider of targeted television advertising solutions, and Tumri, Inc., the leader in dynamic display ads, today announced that they are partnering to deliver advanced advertising solutions for online video.

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25 08 2009

CEO Calvin Lui Says Tumri Will Be Involved In RTB and Demand-Side Optimization Ecosystem

Publié par Share dans Tumri

A lire pour en savoir plus sur cette technologie d’optimisation publicitaire qui aide les annonceurs à placer le bon message au bon internaute au bon moment…

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Alain Sanjaume blog's, Senior European Consultant, eXelate

Archives pour la catégorie “Tumri”

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