http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/11/26/shopping-behavior-2010-phoning-it-in/ http://www.ciblage-comportemental.net/blog/2010/11/26/shopping-behavior-2010-phoning-it-in/#comments Fri, 26 Nov 2010 12:45:35 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5765 For a company like Amazon, however, just imagine the behavioral data it can now collect on consumers who are bringing their apps into the field and other stores. From geolocation to retail vs online shopping habits, this kind of mobile extension adds layers of invaluable data to a users’ profile and Amazon’s understanding of how they fit within the shopping journey. The line between brick and mortar and online retail is about to get muddier.

]]> http://www.ciblage-comportemental.net/blog/2010/11/26/shopping-behavior-2010-phoning-it-in/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/18/google-steps-into-fashion-e-commerce-with-boutiques-com/ http://www.ciblage-comportemental.net/blog/2010/11/18/google-steps-into-fashion-e-commerce-with-boutiques-com/#comments Thu, 18 Nov 2010 00:14:43 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5688 Boutiques.com will give consumers intriguing personalization options and marketers new targeting opportunities. The site naturally lends itself to targeted advertising from designers and retail outlets.

]]> http://www.ciblage-comportemental.net/blog/2010/11/18/google-steps-into-fashion-e-commerce-with-boutiques-com/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/08/geo-targeting-redirects-cloaking-or-better-user-experience/ http://www.ciblage-comportemental.net/blog/2010/10/08/geo-targeting-redirects-cloaking-or-better-user-experience/#comments Fri, 08 Oct 2010 07:50:22 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5150 Is it cloaking, for example, if an e-commerce site wants to geo-target its visitors so availability of products by location can be used for efficiency?

]]> http://www.ciblage-comportemental.net/blog/2010/10/08/geo-targeting-redirects-cloaking-or-better-user-experience/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/01/washington-takes-aim-at-behavioral-targeting/ http://www.ciblage-comportemental.net/blog/2010/10/01/washington-takes-aim-at-behavioral-targeting/#comments Fri, 01 Oct 2010 06:36:44 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5076 Zappos jumped on a growing trend among online retailers last year and enabled its website to present product recommendations based on choices they make while perusing the site – and it seems to be working in the shoe merchant’s favor.

]]> http://www.ciblage-comportemental.net/blog/2010/10/01/washington-takes-aim-at-behavioral-targeting/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/09/23/epsilon-to-aid-chicos-customer-targeting/ http://www.ciblage-comportemental.net/blog/2010/09/23/epsilon-to-aid-chicos-customer-targeting/#comments Thu, 23 Sep 2010 18:48:46 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4953 Epsilon will overlay its proprietary data over the retailer’s database to give it a better idea of all customer activity for merchandise categories in stores, catalogs and online. Chico’s plans to use it to microtarget customers based on buying behavior and to improve segmentation and marketing efforts.

]]> http://www.ciblage-comportemental.net/blog/2010/09/23/epsilon-to-aid-chicos-customer-targeting/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/09/08/wal-mart-subsidiary-deploys-behavioral-targeting-technology/ http://www.ciblage-comportemental.net/blog/2010/09/08/wal-mart-subsidiary-deploys-behavioral-targeting-technology/#comments Wed, 08 Sep 2010 07:04:39 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4791 Wal-Mart typically leads the retail industry when it comes to implementing innovative technologies. Its IT department has been known to experiment with bleeding edge technology such as radio frequency identification (RFID).

]]> http://www.ciblage-comportemental.net/blog/2010/09/08/wal-mart-subsidiary-deploys-behavioral-targeting-technology/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/08/27/my-targetweekly-lets-target-shoppers-customize-ads/ http://www.ciblage-comportemental.net/blog/2010/08/27/my-targetweekly-lets-target-shoppers-customize-ads/#comments Fri, 27 Aug 2010 06:19:09 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4755 The new version takes the digital ad and lets consumers create customized views, as well as deal alerts for when favorite brands or products are on sale. It aims at the smaller number of hard-to-reach, digitally savvy shoppers — who tend to spend more than others.

]]> http://www.ciblage-comportemental.net/blog/2010/08/27/my-targetweekly-lets-target-shoppers-customize-ads/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/08/20/behavioral-targeting-in-the-store-aisles/ http://www.ciblage-comportemental.net/blog/2010/08/20/behavioral-targeting-in-the-store-aisles/#comments Fri, 20 Aug 2010 13:07:40 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4658 According to Klein, understanding shopper behavior requires localized knowledge of how a specific region’s shoppers interact with specific retail brands. Attitudes and affinities can vary market to market once you pull together all of the data now available online and off.

]]> http://www.ciblage-comportemental.net/blog/2010/08/20/behavioral-targeting-in-the-store-aisles/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/08/10/position-matters-interview-with-sarah-fay-digital-media-trends-and-challenges/ http://www.ciblage-comportemental.net/blog/2010/08/10/position-matters-interview-with-sarah-fay-digital-media-trends-and-challenges/#comments Tue, 10 Aug 2010 11:47:16 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4589 Behavioral targeting allows advertisers to know when a consumer is in market for the category of products they sell. In addition, advertisers are placing their product messages right inside eCommerce sites to get closer to consideration when consumers are in buying mode.

]]> http://www.ciblage-comportemental.net/blog/2010/08/10/position-matters-interview-with-sarah-fay-digital-media-trends-and-challenges/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/07/29/groupon-personalizes-deal-a-day-for-user-interests/ http://www.ciblage-comportemental.net/blog/2010/07/29/groupon-personalizes-deal-a-day-for-user-interests/#comments Thu, 29 Jul 2010 06:16:53 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4501 Now Groupon has announced a personalization program that allows users to designate the type of offers that they want to receive. By personalizing offers, instead of bombarding with multiple unrelated offers, Groupon hopes to preserve its excellent 66 percent open rate.

]]> http://www.ciblage-comportemental.net/blog/2010/07/29/groupon-personalizes-deal-a-day-for-user-interests/feed/ 0