Archives pour la catégorie “Experian”

27 05 2010

Experian Marketing Services Forms Partnership With Addressable Advertising Leader INVIDI Technologies

Publié par Share dans Experian, Invidi, Television / IPTV

Experian Marketing Services and INVIDI will provide consumer segmentation across traditional and digital media for advertisers, television networks and multichannel television distributors. The Experian data will increase targeting precision to optimize efficiency and effectiveness of advanced advertising techniques based on more accountable measurement of addressable television. Experian Marketing Services gives marketers the broadest and deepest set of consumer data from 215 million individuals and 110 million households in the United States to enrich the understanding of customers across all online and offline channels and media.

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16 02 2010

Informatique et qualité de données saisies : le “Contact Data Management” en réponse aux normes de l’entreprise

Publié par Share dans Experian

Le Contact Data Management regroupe l’ensemble des fonctions permettant d’auditer la qualité des données, de fiabiliser la qualité des informations dès leur saisie et de s’assurer que toutes ces informations respectent les standards de l’entreprise ou les normes de marchés tout en évitant la création de doublons.

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22 10 2007

Experian lance ChoiceScore

Publié par Share dans Experian

Le ciblage prédictif est actuellement à la mode. Et Experian profite de cet engouement : le groupe anglo-saxon a dévoilé ChoiceScore, un outil dédié au marketing direct…

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