http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Managing Director wunderloop France (a division of AudienceScience) Thu, 29 Jul 2010 22:27:55 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/07/20/moms-share-more-data-if-the-price-is-right/ http://www.ciblage-comportemental.net/blog/2010/07/20/moms-share-more-data-if-the-price-is-right/#comments Tue, 20 Jul 2010 18:18:04 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4406 More than 60% of moms said they would provide information about themselves to a trusted brand if it meant they would receive more personalized content. Seven in 10 of these women even said they would share certain information about their children if it meant they could get more relevant e-mail offers from their preferred brands.

]]> http://www.ciblage-comportemental.net/blog/2010/07/20/moms-share-more-data-if-the-price-is-right/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/23/aweber-survey-finds-small-businesses-investing-more-in-email-marketing-look-to-integrate-social-media/ http://www.ciblage-comportemental.net/blog/2010/06/23/aweber-survey-finds-small-businesses-investing-more-in-email-marketing-look-to-integrate-social-media/#comments Wed, 23 Jun 2010 08:21:35 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4186 Another interesting finding from the survey centered on behavioral targeting, a method considered help deliver superior results. By specifically targeting email campaigns toward subscribers who have taken an action (opened a particular email, clicked on a link), nearly 50 percent of respondents indicated that behavioral targeting increases their conversion rates either significantly or moderately.

]]> http://www.ciblage-comportemental.net/blog/2010/06/23/aweber-survey-finds-small-businesses-investing-more-in-email-marketing-look-to-integrate-social-media/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/16/harte-hanks-expands-it-database/ http://www.ciblage-comportemental.net/blog/2010/06/16/harte-hanks-expands-it-database/#comments Wed, 16 Jun 2010 15:55:59 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4128 Direct marketing services provider Harte-Hanks announced this week that it has expanded its CI Technology Database to help business-to-business marketers segment and target US IT decision makers. The database now includes information about 4 million business locations.

]]> http://www.ciblage-comportemental.net/blog/2010/06/16/harte-hanks-expands-it-database/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/16/addressing-e-mail-deliverability-is-simple/ http://www.ciblage-comportemental.net/blog/2010/06/16/addressing-e-mail-deliverability-is-simple/#comments Wed, 16 Jun 2010 15:27:24 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4119 Marketers must become more savvy and educated about the details of how e-mail delivery works, how reputation is monitored, and how behaviors affect delivery. Those who learn these things will become the superstars; those who don’t will struggle.

]]> http://www.ciblage-comportemental.net/blog/2010/06/16/addressing-e-mail-deliverability-is-simple/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/10/relevance-in-e-mail-marketing/ http://www.ciblage-comportemental.net/blog/2010/06/10/relevance-in-e-mail-marketing/#comments Thu, 10 Jun 2010 10:38:18 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4048 Relevance and targeting are not just about response rates and avoiding blocklisting. It’s about keeping customers and building loyalty and enhancing the top and bottom lines. Or failing to do so.

]]> http://www.ciblage-comportemental.net/blog/2010/06/10/relevance-in-e-mail-marketing/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/07/consumers-want-personalized-e-mail-from-marketers/ http://www.ciblage-comportemental.net/blog/2010/06/07/consumers-want-personalized-e-mail-from-marketers/#comments Mon, 07 Jun 2010 12:57:01 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4015 More than half of US and UK consumers said they would be more receptive to e-mails from marketers if they were personalized and highly-targeted.

]]> http://www.ciblage-comportemental.net/blog/2010/06/07/consumers-want-personalized-e-mail-from-marketers/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/05/27/experian-marketing-services-forms-partnership-with-addressable-advertising-leader-invidi-technologies/ http://www.ciblage-comportemental.net/blog/2010/05/27/experian-marketing-services-forms-partnership-with-addressable-advertising-leader-invidi-technologies/#comments Thu, 27 May 2010 06:35:45 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3943 Experian Marketing Services and INVIDI will provide consumer segmentation across traditional and digital media for advertisers, television networks and multichannel television distributors. The Experian data will increase targeting precision to optimize efficiency and effectiveness of advanced advertising techniques based on more accountable measurement of addressable television. Experian Marketing Services gives marketers the broadest and deepest set of consumer data from 215 million individuals and 110 million households in the United States to enrich the understanding of customers across all online and offline channels and media.

]]> http://www.ciblage-comportemental.net/blog/2010/05/27/experian-marketing-services-forms-partnership-with-addressable-advertising-leader-invidi-technologies/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/04/29/le-ciblage-comportemental-au-coeur-de-la-strategie-de-l%e2%80%99emaileur/ http://www.ciblage-comportemental.net/blog/2010/04/29/le-ciblage-comportemental-au-coeur-de-la-strategie-de-l%e2%80%99emaileur/#comments Thu, 29 Apr 2010 09:10:10 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3678 De nombreuses données comportementales peuvent être notamment collectées via un système de jeu en ligne: la catégorie de dotations commandées sur le portail cadeau, type de jeu choisi par l’internaute, catégories de campagnes sur lesquelles il clique pour valider ses jeux, types d’offres qu’il demande à recevoir par email, abonnement ou non aux newsletters thématiques proposées sur le site, mise en place d’adsurvey réguliers pour requalifier la base. Ces données permettent de constituer de nouveaux segments précis et véraces au sein de la base de données.

]]> http://www.ciblage-comportemental.net/blog/2010/04/29/le-ciblage-comportemental-au-coeur-de-la-strategie-de-l%e2%80%99emaileur/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/04/28/are-you-ready-for-inbox-2-0/ http://www.ciblage-comportemental.net/blog/2010/04/28/are-you-ready-for-inbox-2-0/#comments Wed, 28 Apr 2010 07:10:03 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3659 Mailbox providers like Yahoo have indicated they would prefer a cleaner interface and more active use of the behavioral data that makes up a sender reputation. This kind of data and cross-experience tracking can help e-mail marketers create more targeted, relevant, and interactive messaging experiences.

]]> http://www.ciblage-comportemental.net/blog/2010/04/28/are-you-ready-for-inbox-2-0/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/04/19/comment-les-annonceurs-utilisent-le-mail-marketing/ http://www.ciblage-comportemental.net/blog/2010/04/19/comment-les-annonceurs-utilisent-le-mail-marketing/#comments Mon, 19 Apr 2010 04:07:34 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3583 Après avoir misé sur la personnalisation de leurs e-mails en 2009, les annonceurs veulent davantage utiliser le ciblage comportemental en 2010, selon une étude de Dolist.

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