Behavioral Advertising / Publicité Comportementale » Emailing http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 The last frontier in campaign personalization http://www.ciblage-comportemental.net/blog/2010/10/12/the-last-frontier-in-campaign-personalization/ http://www.ciblage-comportemental.net/blog/2010/10/12/the-last-frontier-in-campaign-personalization/#comments Tue, 12 Oct 2010 18:43:45 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5174

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]]> http://www.ciblage-comportemental.net/blog/2010/10/12/the-last-frontier-in-campaign-personalization/feed/ 0 More Targeted Marketing, Greater Sales, and Higher ROI Using Web Analytics Data http://www.ciblage-comportemental.net/blog/2010/10/03/more-targeted-marketing-greater-sales-and-higher-roi-using-web-analytics-data/ http://www.ciblage-comportemental.net/blog/2010/10/03/more-targeted-marketing-greater-sales-and-higher-roi-using-web-analytics-data/#comments Sun, 03 Oct 2010 14:00:39 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5168 However, research has shown that targeted emails that leverage Website data can generate on average nine-times more revenue and as much as 32 times more in net profit!

]]> http://www.ciblage-comportemental.net/blog/2010/10/03/more-targeted-marketing-greater-sales-and-higher-roi-using-web-analytics-data/feed/ 0 Johnny Rockets to launch targeted mail campaign http://www.ciblage-comportemental.net/blog/2010/08/30/johnny-rockets-to-launch-targeted-mail-campaign/ http://www.ciblage-comportemental.net/blog/2010/08/30/johnny-rockets-to-launch-targeted-mail-campaign/#comments Mon, 30 Aug 2010 18:14:56 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4737 If a company employee opts his or her firm into the program, that business will receive a mailer with 16 coupons. The mailers will include offers including « buy one, get one free » and 15% off a purchase.

]]> http://www.ciblage-comportemental.net/blog/2010/08/30/johnny-rockets-to-launch-targeted-mail-campaign/feed/ 0 Moms Share More Data – If the Price is Right http://www.ciblage-comportemental.net/blog/2010/07/20/moms-share-more-data-if-the-price-is-right/ http://www.ciblage-comportemental.net/blog/2010/07/20/moms-share-more-data-if-the-price-is-right/#comments Tue, 20 Jul 2010 18:18:04 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4406 More than 60% of moms said they would provide information about themselves to a trusted brand if it meant they would receive more personalized content. Seven in 10 of these women even said they would share certain information about their children if it meant they could get more relevant e-mail offers from their preferred brands.

]]> http://www.ciblage-comportemental.net/blog/2010/07/20/moms-share-more-data-if-the-price-is-right/feed/ 0 AWeber Survey Finds Small Businesses Investing More in Email Marketing, Look to Integrate Social Media http://www.ciblage-comportemental.net/blog/2010/06/23/aweber-survey-finds-small-businesses-investing-more-in-email-marketing-look-to-integrate-social-media/ http://www.ciblage-comportemental.net/blog/2010/06/23/aweber-survey-finds-small-businesses-investing-more-in-email-marketing-look-to-integrate-social-media/#comments Wed, 23 Jun 2010 08:21:35 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4186 Another interesting finding from the survey centered on behavioral targeting, a method considered help deliver superior results. By specifically targeting email campaigns toward subscribers who have taken an action (opened a particular email, clicked on a link), nearly 50 percent of respondents indicated that behavioral targeting increases their conversion rates either significantly or moderately.

]]> http://www.ciblage-comportemental.net/blog/2010/06/23/aweber-survey-finds-small-businesses-investing-more-in-email-marketing-look-to-integrate-social-media/feed/ 0 Harte-Hanks expands IT database http://www.ciblage-comportemental.net/blog/2010/06/16/harte-hanks-expands-it-database/ http://www.ciblage-comportemental.net/blog/2010/06/16/harte-hanks-expands-it-database/#comments Wed, 16 Jun 2010 15:55:59 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4128 Direct marketing services provider Harte-Hanks announced this week that it has expanded its CI Technology Database to help business-to-business marketers segment and target US IT decision makers. The database now includes information about 4 million business locations.

]]> http://www.ciblage-comportemental.net/blog/2010/06/16/harte-hanks-expands-it-database/feed/ 0 Addressing E-mail Deliverability Is Simple http://www.ciblage-comportemental.net/blog/2010/06/16/addressing-e-mail-deliverability-is-simple/ http://www.ciblage-comportemental.net/blog/2010/06/16/addressing-e-mail-deliverability-is-simple/#comments Wed, 16 Jun 2010 15:27:24 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4119 Marketers must become more savvy and educated about the details of how e-mail delivery works, how reputation is monitored, and how behaviors affect delivery. Those who learn these things will become the superstars; those who don’t will struggle.

]]> http://www.ciblage-comportemental.net/blog/2010/06/16/addressing-e-mail-deliverability-is-simple/feed/ 0 Relevance in E-mail Marketing http://www.ciblage-comportemental.net/blog/2010/06/10/relevance-in-e-mail-marketing/ http://www.ciblage-comportemental.net/blog/2010/06/10/relevance-in-e-mail-marketing/#comments Thu, 10 Jun 2010 10:38:18 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4048 Relevance and targeting are not just about response rates and avoiding blocklisting. It’s about keeping customers and building loyalty and enhancing the top and bottom lines. Or failing to do so.

]]> http://www.ciblage-comportemental.net/blog/2010/06/10/relevance-in-e-mail-marketing/feed/ 0 Consumers want personalized e-mail from marketers http://www.ciblage-comportemental.net/blog/2010/06/07/consumers-want-personalized-e-mail-from-marketers/ http://www.ciblage-comportemental.net/blog/2010/06/07/consumers-want-personalized-e-mail-from-marketers/#comments Mon, 07 Jun 2010 12:57:01 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4015 More than half of US and UK consumers said they would be more receptive to e-mails from marketers if they were personalized and highly-targeted.

]]> http://www.ciblage-comportemental.net/blog/2010/06/07/consumers-want-personalized-e-mail-from-marketers/feed/ 0 Experian Marketing Services Forms Partnership With Addressable Advertising Leader INVIDI Technologies http://www.ciblage-comportemental.net/blog/2010/05/27/experian-marketing-services-forms-partnership-with-addressable-advertising-leader-invidi-technologies/ http://www.ciblage-comportemental.net/blog/2010/05/27/experian-marketing-services-forms-partnership-with-addressable-advertising-leader-invidi-technologies/#comments Thu, 27 May 2010 06:35:45 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3943 Experian Marketing Services and INVIDI will provide consumer segmentation across traditional and digital media for advertisers, television networks and multichannel television distributors. The Experian data will increase targeting precision to optimize efficiency and effectiveness of advanced advertising techniques based on more accountable measurement of addressable television. Experian Marketing Services gives marketers the broadest and deepest set of consumer data from 215 million individuals and 110 million households in the United States to enrich the understanding of customers across all online and offline channels and media.

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