Behavioral Advertising / Publicité Comportementale » Behavioral Surveys (Etudes Comportementales) http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Consumers 18 – 34 Make Purchase Decisions Based on Image and Value, Not Price http://www.ciblage-comportemental.net/blog/2010/10/19/consumers-18-34-make-purchase-decisions-based-on-image-and-value-not-price/ http://www.ciblage-comportemental.net/blog/2010/10/19/consumers-18-34-make-purchase-decisions-based-on-image-and-value-not-price/#comments Tue, 19 Oct 2010 13:42:48 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5276 Resonate Networks, the Attitudinal Targeting™ company, today revealed research data that will help marketers more effectively engage 18 – 34 year old consumers online. One size does not fit all when it comes to messaging and engaging this demographic because the values and attributes they look for when considering products differ from their final purchase decision influencers. The data reveals that brands should focus on consumer value and the aspirational attributes of their products.

]]> http://www.ciblage-comportemental.net/blog/2010/10/19/consumers-18-34-make-purchase-decisions-based-on-image-and-value-not-price/feed/ 0 What Do Women Need Online? http://www.ciblage-comportemental.net/blog/2010/07/28/what-do-women-need-online/ http://www.ciblage-comportemental.net/blog/2010/07/28/what-do-women-need-online/#comments Wed, 28 Jul 2010 05:52:46 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4486 If you’re marketing to women—and since they make roughly 85% of household buying decisions, you should—you need to know what women are seeking online. So we created the Women Connectonomics study, which examines how and why women are using different kinds of online sites, to help you start connecting with women online in a more meaningful way.

]]> http://www.ciblage-comportemental.net/blog/2010/07/28/what-do-women-need-online/feed/ 0 Nielsen: This Isn’t Your Grandfather’s Baby Boomer http://www.ciblage-comportemental.net/blog/2010/07/19/nielsen-this-isnt-your-grandfathers-baby-boomer/ http://www.ciblage-comportemental.net/blog/2010/07/19/nielsen-this-isnt-your-grandfathers-baby-boomer/#comments Mon, 19 Jul 2010 19:44:29 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4385 Nielsen is once again trying to challenge one of the industry’s oldest chestnuts — that consumers over 50 aren’t worth the expense to target. The measurement-and-data giant is out to prove that it is advertisers’ continued focus on younger customers that’s out of date, thanks to a massive and aging population of baby boomers as well as changes in consumers’ lifestyle sparked by new technology.

]]> http://www.ciblage-comportemental.net/blog/2010/07/19/nielsen-this-isnt-your-grandfathers-baby-boomer/feed/ 0 Report: Starbucks’ Facebook Audience Equals $1.8 Billion http://www.ciblage-comportemental.net/blog/2010/06/15/report-starbucks-facebook-audience-equals-1-8-billion/ http://www.ciblage-comportemental.net/blog/2010/06/15/report-starbucks-facebook-audience-equals-1-8-billion/#comments Tue, 15 Jun 2010 19:25:27 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4102 Starbucks’ 7.7 million Facebook fans are worth roughly $1.8 billion annually, according to Syncapse’s new study focusing on the Facebook audiences of 20 major brands. From the same research, McDonald’s fans annually spend an average of $159.79 more with the chain than do non-fans, representing the largest differential value of all the brands. And Oreo – affected in the calculations by its low price points and low purchase frequency for its products – saw the lowest value with a difference of $28.52.

]]> http://www.ciblage-comportemental.net/blog/2010/06/15/report-starbucks-facebook-audience-equals-1-8-billion/feed/ 0 Trends, Target Audience and Tips for Wedding Industry Advertisers in Microsoft adCenter http://www.ciblage-comportemental.net/blog/2010/06/14/trends-target-audience-and-tips-for-wedding-industry-advertisers-in-microsoft-adcenter/ http://www.ciblage-comportemental.net/blog/2010/06/14/trends-target-audience-and-tips-for-wedding-industry-advertisers-in-microsoft-adcenter/#comments Mon, 14 Jun 2010 18:33:42 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4092 Although the proposal is still mostly seen as something done by men, women are in the majority when searching for engagement rings (57%). Perhaps this can be explained by the fact that many couples buy a ring together, women researching the options after a proposal (or before if they are a bit obsessed). The most searches (58%) come from the age group 25-34.

Wedding venues are predominantly searched for by women (66%!) but searches are more evenly spread across the ‘younger’ age groups with the age brackets 50-64 and 65+ representing 10% of searches.

When it comes to honeymoons, men search a bit more than women (52% opposed to 37% with 11% being unknown).

Women may feel an uneven amount of searching rests on their shoulders as they are also in the majority when looking for an online ‘quickie divorce lawyer’ (51.9%).

]]> http://www.ciblage-comportemental.net/blog/2010/06/14/trends-target-audience-and-tips-for-wedding-industry-advertisers-in-microsoft-adcenter/feed/ 0 How Marketers Should Appeal to Men http://www.ciblage-comportemental.net/blog/2010/04/20/how-marketers-should-appeal-to-men/ http://www.ciblage-comportemental.net/blog/2010/04/20/how-marketers-should-appeal-to-men/#comments Tue, 20 Apr 2010 04:40:52 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3591 Marketers targeting a male audience need to understand the critical differences between men and women, according to Dr. Bob Deutsch of marketing firm Brain Sells. Namely, men consummate and women cycle.

]]> http://www.ciblage-comportemental.net/blog/2010/04/20/how-marketers-should-appeal-to-men/feed/ 0 Healthy Customers are Healthy Spenders http://www.ciblage-comportemental.net/blog/2010/04/07/healthy-customers-are-healthy-spenders/ http://www.ciblage-comportemental.net/blog/2010/04/07/healthy-customers-are-healthy-spenders/#comments Tue, 06 Apr 2010 22:51:53 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3496 Health-aware consumers tend to shop more frequently and spend slightly more than consumers who are less concerned about health, according to Nielsen analysis of National Marketing Institute (NMI data).

]]> http://www.ciblage-comportemental.net/blog/2010/04/07/healthy-customers-are-healthy-spenders/feed/ 0 Marketers Use Predictive Analytics Crystal Ball to Acquire and Retain More Customers http://www.ciblage-comportemental.net/blog/2010/03/11/marketers-use-predictive-analytics-crystal-ball-to-acquire-and-retain-more-customers/ http://www.ciblage-comportemental.net/blog/2010/03/11/marketers-use-predictive-analytics-crystal-ball-to-acquire-and-retain-more-customers/#comments Thu, 11 Mar 2010 15:30:57 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3291 In recent research on predictive analytics published by Aberdeen Group, a Harte-Hanks Company (NYSE:HHS), top performing companies achieved strong performance gains using predictive analytics and data mining.

]]> http://www.ciblage-comportemental.net/blog/2010/03/11/marketers-use-predictive-analytics-crystal-ball-to-acquire-and-retain-more-customers/feed/ 0 Half of US marketers not targeting Hispanics: report http://www.ciblage-comportemental.net/blog/2010/03/05/half-of-us-marketers-not-targeting-hispanics-report/ http://www.ciblage-comportemental.net/blog/2010/03/05/half-of-us-marketers-not-targeting-hispanics-report/#comments Fri, 05 Mar 2010 18:24:41 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3231 Although 80% of US marketers say that the Hispanic market will impact their products and services in the next five years, half of them are not marketing specifically to the demographic, according to a report from independent Hispanic agency

]]> http://www.ciblage-comportemental.net/blog/2010/03/05/half-of-us-marketers-not-targeting-hispanics-report/feed/ 0 Women, Middle-aged Do Most Mobile Social Networking http://www.ciblage-comportemental.net/blog/2010/03/03/women-middle-aged-do-most-mobile-social-networking/ http://www.ciblage-comportemental.net/blog/2010/03/03/women-middle-aged-do-most-mobile-social-networking/#comments Wed, 03 Mar 2010 08:33:48 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3198 A clear gender gap exists in social networking activity on mobile devices. In December 2009, Nielsen research indicates that women were responsible for 55% of mobile social networking activity, compared to 45% performed by men.

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