Behavioral Advertising / Publicité Comportementale » Behavioral Surveys (Etudes Comportementales) http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Managing Director wunderloop France (a division of AudienceScience) Thu, 29 Jul 2010 22:27:55 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Nielsen: This Isn’t Your Grandfather’s Baby Boomer http://www.ciblage-comportemental.net/blog/2010/07/19/nielsen-this-isnt-your-grandfathers-baby-boomer/ http://www.ciblage-comportemental.net/blog/2010/07/19/nielsen-this-isnt-your-grandfathers-baby-boomer/#comments Mon, 19 Jul 2010 19:44:29 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4385 Nielsen is once again trying to challenge one of the industry’s oldest chestnuts — that consumers over 50 aren’t worth the expense to target. The measurement-and-data giant is out to prove that it is advertisers’ continued focus on younger customers that’s out of date, thanks to a massive and aging population of baby boomers as well as changes in consumers’ lifestyle sparked by new technology.

]]> http://www.ciblage-comportemental.net/blog/2010/07/19/nielsen-this-isnt-your-grandfathers-baby-boomer/feed/ 0 Report: Starbucks’ Facebook Audience Equals $1.8 Billion http://www.ciblage-comportemental.net/blog/2010/06/15/report-starbucks-facebook-audience-equals-1-8-billion/ http://www.ciblage-comportemental.net/blog/2010/06/15/report-starbucks-facebook-audience-equals-1-8-billion/#comments Tue, 15 Jun 2010 19:25:27 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4102 Starbucks’ 7.7 million Facebook fans are worth roughly $1.8 billion annually, according to Syncapse’s new study focusing on the Facebook audiences of 20 major brands. From the same research, McDonald’s fans annually spend an average of $159.79 more with the chain than do non-fans, representing the largest differential value of all the brands. And Oreo – affected in the calculations by its low price points and low purchase frequency for its products – saw the lowest value with a difference of $28.52.

]]> http://www.ciblage-comportemental.net/blog/2010/06/15/report-starbucks-facebook-audience-equals-1-8-billion/feed/ 0 Trends, Target Audience and Tips for Wedding Industry Advertisers in Microsoft adCenter http://www.ciblage-comportemental.net/blog/2010/06/14/trends-target-audience-and-tips-for-wedding-industry-advertisers-in-microsoft-adcenter/ http://www.ciblage-comportemental.net/blog/2010/06/14/trends-target-audience-and-tips-for-wedding-industry-advertisers-in-microsoft-adcenter/#comments Mon, 14 Jun 2010 18:33:42 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4092 Although the proposal is still mostly seen as something done by men, women are in the majority when searching for engagement rings (57%). Perhaps this can be explained by the fact that many couples buy a ring together, women researching the options after a proposal (or before if they are a bit obsessed). The most searches (58%) come from the age group 25-34.

Wedding venues are predominantly searched for by women (66%!) but searches are more evenly spread across the ‘younger’ age groups with the age brackets 50-64 and 65+ representing 10% of searches.

When it comes to honeymoons, men search a bit more than women (52% opposed to 37% with 11% being unknown).

Women may feel an uneven amount of searching rests on their shoulders as they are also in the majority when looking for an online ‘quickie divorce lawyer’ (51.9%).

]]> http://www.ciblage-comportemental.net/blog/2010/06/14/trends-target-audience-and-tips-for-wedding-industry-advertisers-in-microsoft-adcenter/feed/ 0 How Marketers Should Appeal to Men http://www.ciblage-comportemental.net/blog/2010/04/20/how-marketers-should-appeal-to-men/ http://www.ciblage-comportemental.net/blog/2010/04/20/how-marketers-should-appeal-to-men/#comments Tue, 20 Apr 2010 04:40:52 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3591 Marketers targeting a male audience need to understand the critical differences between men and women, according to Dr. Bob Deutsch of marketing firm Brain Sells. Namely, men consummate and women cycle.

]]> http://www.ciblage-comportemental.net/blog/2010/04/20/how-marketers-should-appeal-to-men/feed/ 0 Healthy Customers are Healthy Spenders http://www.ciblage-comportemental.net/blog/2010/04/07/healthy-customers-are-healthy-spenders/ http://www.ciblage-comportemental.net/blog/2010/04/07/healthy-customers-are-healthy-spenders/#comments Tue, 06 Apr 2010 22:51:53 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3496 Health-aware consumers tend to shop more frequently and spend slightly more than consumers who are less concerned about health, according to Nielsen analysis of National Marketing Institute (NMI data).

]]> http://www.ciblage-comportemental.net/blog/2010/04/07/healthy-customers-are-healthy-spenders/feed/ 0 Marketers Use Predictive Analytics Crystal Ball to Acquire and Retain More Customers http://www.ciblage-comportemental.net/blog/2010/03/11/marketers-use-predictive-analytics-crystal-ball-to-acquire-and-retain-more-customers/ http://www.ciblage-comportemental.net/blog/2010/03/11/marketers-use-predictive-analytics-crystal-ball-to-acquire-and-retain-more-customers/#comments Thu, 11 Mar 2010 15:30:57 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3291 In recent research on predictive analytics published by Aberdeen Group, a Harte-Hanks Company (NYSE:HHS), top performing companies achieved strong performance gains using predictive analytics and data mining.

]]> http://www.ciblage-comportemental.net/blog/2010/03/11/marketers-use-predictive-analytics-crystal-ball-to-acquire-and-retain-more-customers/feed/ 0 Half of US marketers not targeting Hispanics: report http://www.ciblage-comportemental.net/blog/2010/03/05/half-of-us-marketers-not-targeting-hispanics-report/ http://www.ciblage-comportemental.net/blog/2010/03/05/half-of-us-marketers-not-targeting-hispanics-report/#comments Fri, 05 Mar 2010 18:24:41 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3231 Although 80% of US marketers say that the Hispanic market will impact their products and services in the next five years, half of them are not marketing specifically to the demographic, according to a report from independent Hispanic agency

]]> http://www.ciblage-comportemental.net/blog/2010/03/05/half-of-us-marketers-not-targeting-hispanics-report/feed/ 0 Women, Middle-aged Do Most Mobile Social Networking http://www.ciblage-comportemental.net/blog/2010/03/03/women-middle-aged-do-most-mobile-social-networking/ http://www.ciblage-comportemental.net/blog/2010/03/03/women-middle-aged-do-most-mobile-social-networking/#comments Wed, 03 Mar 2010 08:33:48 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3198 A clear gender gap exists in social networking activity on mobile devices. In December 2009, Nielsen research indicates that women were responsible for 55% of mobile social networking activity, compared to 45% performed by men.

]]> http://www.ciblage-comportemental.net/blog/2010/03/03/women-middle-aged-do-most-mobile-social-networking/feed/ 0 Marketers See Green in Growing ‘Green Moms’ Audience http://www.ciblage-comportemental.net/blog/2010/02/25/marketers-see-green-in-growing-green-moms-audience/ http://www.ciblage-comportemental.net/blog/2010/02/25/marketers-see-green-in-growing-green-moms-audience/#comments Thu, 25 Feb 2010 09:49:32 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3142 Advertisers are on the hunt for « green moms. » Ad networks are developing audience segments for targeting these environmentally-conscious women online, and marketing research firms are analyzing their values and behaviors.

]]> http://www.ciblage-comportemental.net/blog/2010/02/25/marketers-see-green-in-growing-green-moms-audience/feed/ 0 Les sites web doivent adapter leur campagne online au pays http://www.ciblage-comportemental.net/blog/2009/10/20/les-sites-web-doivent-adapter-leur-campagne-online-au-pays/ http://www.ciblage-comportemental.net/blog/2009/10/20/les-sites-web-doivent-adapter-leur-campagne-online-au-pays/#comments Tue, 20 Oct 2009 20:13:46 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2096 « En septembre 2009, pour un site web investissant dans des campagnes marketing online, 53% des visites générées du Royaume Uni, sont issues, en moyenne, pour ces sites de campagnes, vs 45.3% en Espagne, 40.3% en Allemagne et 28.9% pour la France » précise l’étude.

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