http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/11/24/why-ad-enablers-are-nys-hottest-tech-properties/ http://www.ciblage-comportemental.net/blog/2010/11/24/why-ad-enablers-are-nys-hottest-tech-properties/#comments Wed, 24 Nov 2010 13:15:47 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5778 Of the 83 venture deals in the New York metro region listed by the PricewaterhouseCoopers MoneyTree third-quarter survey, 11%, or nine, involved online ad-related businesses, but they accounted for $67.4 million, or 20%, of the total reported dollars.

]]> http://www.ciblage-comportemental.net/blog/2010/11/24/why-ad-enablers-are-nys-hottest-tech-properties/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/10/kbm-group-acquires-i-behavior/ http://www.ciblage-comportemental.net/blog/2010/11/10/kbm-group-acquires-i-behavior/#comments Wed, 10 Nov 2010 07:22:30 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5587 KBM Group, the leader in providing a full spectrum of data-driven marketing solutions, has agreed to acquire I-Behavior, a market leader in consumer and business transaction data. I-Behavior helps multi-channel merchants market more effectively through a cooperative database including over 8 billion SKU-level transactions representing more than $320 billion in online and offline purchases.

]]> http://www.ciblage-comportemental.net/blog/2010/11/10/kbm-group-acquires-i-behavior/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/05/yahoo-to-acquire-dapper-to-extend-our-lead-in-display-advertising/ http://www.ciblage-comportemental.net/blog/2010/10/05/yahoo-to-acquire-dapper-to-extend-our-lead-in-display-advertising/#comments Tue, 05 Oct 2010 19:15:25 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5091 Yahoo! has signed a definitive agreement to acquire Dapper, a technology platform providing dynamic display ad creation and optimization.

]]> http://www.ciblage-comportemental.net/blog/2010/10/05/yahoo-to-acquire-dapper-to-extend-our-lead-in-display-advertising/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/08/27/aol-or-microsoft-could-buy-ad-startup-appnexus-say-gossipers/ http://www.ciblage-comportemental.net/blog/2010/08/27/aol-or-microsoft-could-buy-ad-startup-appnexus-say-gossipers/#comments Fri, 27 Aug 2010 10:34:06 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4719

As RTB appears set to take over a large portion of the display market over the next few years, major advertising players are building, acquiring, or partnering their way into the market.

]]> http://www.ciblage-comportemental.net/blog/2010/08/27/aol-or-microsoft-could-buy-ad-startup-appnexus-say-gossipers/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/08/27/deutsche-post-acquires-more-than-nugg-ad/ http://www.ciblage-comportemental.net/blog/2010/08/27/deutsche-post-acquires-more-than-nugg-ad/#comments Fri, 27 Aug 2010 09:59:37 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4713 Those wondering if Deutsche Post bought into a minefield because of the tracking technology probably don’t know Deutsche Post operates on the edge with cutting technology. In a press release, the company says the investment in targeting technology consolidates new areas of growth in online marketing in accordance with Deutsche Post’s 2015 strategy.

]]> http://www.ciblage-comportemental.net/blog/2010/08/27/deutsche-post-acquires-more-than-nugg-ad/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/21/adknowledge-acquires-hydra-leading-cpa-affiliate-network/ http://www.ciblage-comportemental.net/blog/2010/06/21/adknowledge-acquires-hydra-leading-cpa-affiliate-network/#comments Mon, 21 Jun 2010 05:01:14 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4157 Adknowledge, the largest privately-owned Internet ad network, today announced it has completed its acquisition of Hydra Group (www.hydragroup.com), a premium CPA (cost-per-acquisition) performance marketing network.

]]> http://www.ciblage-comportemental.net/blog/2010/06/21/adknowledge-acquires-hydra-leading-cpa-affiliate-network/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/15/ibm-advances-analytics-with-acquisition-of-coremetrics/ http://www.ciblage-comportemental.net/blog/2010/06/15/ibm-advances-analytics-with-acquisition-of-coremetrics/#comments Tue, 15 Jun 2010 19:36:24 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4106 IBM announced a definitive agreement to acquire Coremetrics, a leader in web analytics software.  Coremetrics, a privately held company based in San Mateo, CA, will expand IBM’s business analytics capabilities by enabling organizations to use a cloud-based delivery model to gain real-time insight into consumer interactions internally and through social media networks to develop faster, more targeted marketing campaigns.  Financial terms were not disclosed.

]]> http://www.ciblage-comportemental.net/blog/2010/06/15/ibm-advances-analytics-with-acquisition-of-coremetrics/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/01/gsi-commerce-acquires-fetchback-announces-reorganization-of-global-marketing-services-division/ http://www.ciblage-comportemental.net/blog/2010/06/01/gsi-commerce-acquires-fetchback-announces-reorganization-of-global-marketing-services-division/#comments Tue, 01 Jun 2010 06:48:52 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3952 GSI Commerce Inc. , a leading provider of e-commerce and interactive marketing solutions, today announced its Marketing Services division has acquired FetchBack Inc., a Tempe, Arizona-based provider of comprehensive retargeting solutions for more than 500 advertisers

]]> http://www.ciblage-comportemental.net/blog/2010/06/01/gsi-commerce-acquires-fetchback-announces-reorganization-of-global-marketing-services-division/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/03/24/connexus-corporation-and-epic-advertising-announce-merger/ http://www.ciblage-comportemental.net/blog/2010/03/24/connexus-corporation-and-epic-advertising-announce-merger/#comments Wed, 24 Mar 2010 19:39:15 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3405 Connexus Corporation, owner of Traffic Marketplace, the premier online ad network and social media company, and Epic Advertising, the world’s largest privately-owned performance network and search marketing company, today announced their intent to merge. The two companies will combine to form one of the largest private digital media companies globally, offering advertisers and publishers the ability to access display, search and social media internet traffic from over 225 countries and territories around the world.

]]> http://www.ciblage-comportemental.net/blog/2010/03/24/connexus-corporation-and-epic-advertising-announce-merger/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/11/01/targets-for-googles-merger-machine/ http://www.ciblage-comportemental.net/blog/2009/11/01/targets-for-googles-merger-machine/#comments Sun, 01 Nov 2009 17:53:58 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2222 Google has been rumored to be in talks with Teracent, a company that helps advertisers improve the effectiveness of banner ads. A competitor, Tumri, is also viewed as an acquisition candidate. Teracent and Tumri declined to comment. Ads targeted toward Web-user behavior are of growing interest for Google. Media6Degrees, Lotame, and 33Across all use data obtained from the social relationships of Web users to serve them more relevant ads. For example, Google could use Lotame’s technology to help advertisers deliver ads based on interests shared on social network MySpace, owned by News Corp. (NWS). « There’s a lot of interest in this ad optimization world, » says Linda Gridley, CEO of New York investment bank Gridley & Co. « Advertisers are demanding better targeting capabilities. » Media6Degrees, Lotame, and 33Across all declined to comment on the possibility of a sale.

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