Archives pour la catégorie “Geo-localisation”

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08 12 2011

Foursquare Short-Term Forecast Sunny, Long-Term Hazy

Publié par Share dans Foursquare, Geo-localisation

Foursquare turned down an acquisition offer of $140 million – tech gossipers believe the potential purchaser was either Facebook or Yahoo. The offer came when Foursquare had only had raised $1.35 million in seed funding and before a $20 million round in October, with venture capital firm Andreessen Horowitz joining existing investors O’Reilly AlphaTech Ventures and Union Square Ventures. At the time the company was valued at $95 million, had more than 2 million users and was averaging 10,000 signups daily.

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02 12 2010

Gowalla 3.0 Unifies Check-Ins, Places With Facebook, Twitter, And Yes, Foursquare

Publié par Share dans Geo-localisation, Gowalla

The location-based service has decided to fundamentally altered their app to allow you to check-in to not only their service, but also into Facebook’s and even Foursquare’s as well. Yes, they’ve just become compatible with their chief rivals.

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01 12 2010

Time for Google to Extend Geographic Targeting in Webmaster Central?

Publié par Share dans Geo-localisation, Google

I was stunned by the comments of one speaker who suggested that marketers should jettison their local .de, .at or .ch domains and switch to targeting the Germanic world using a .com. This is contrary to my advice and philosophically can’t possibly be right.

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18 11 2010

Data’ll Show ‘Em: Foursquare, Gowalla, and the Geosocial

Publié par Share dans Geo-localisation

Age, gender and racial of geoloc users

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18 11 2010

Welcome To The Magic: Gowalla Lands Location Deal With Disney Parks

Publié par Share dans Geo-localisation, Gowalla

People are able to view park happenings with custom Gowalla Disney Passport pages for Disneyland and Walt Disney World Resorts that include maps featuring a check-in stream, a list of popular places, curated trips, and more.

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13 11 2010

Dear Foursquare, Gowalla: Please Let’s Stop Pretending This Is Fun

Publié par Share dans Geo-localisation

Despite all the hype, the use of location-based services is actually declining in America, from 5% of the online population in May to 4% last month.

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10 11 2010

Interpublic Makes World Wide Web A Local Buy, Will Serve ‘Micro Targeted’ In-Banner Video Ads

Publié par Share dans Geo-localisation, Video Networks (Publicité Vidéo)

Since its inception, the Geomentum team has said it planned to move from traditional local media to digital, and the deal with Mixpo is the first in what it plans to be an ongoing series of technological developments that unlock the power of local targeting, local audiences, and local sales and branding opportunities for marketers.

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05 11 2010

Foursquare And Gowalla Used At Double The Rate By Men

Publié par Share dans Geo-localisation

According to the study 6% of males who were asked said they use the services, while only 3 percent of internet using females said they check-in at locations.

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04 11 2010

Local Hero: Josh Williams, Gowalla

Publié par Share dans Geo-localisation, Gowalla

Not many people can say that the weather was their main inspiration for launching a startup, but that’s exactly what happened to Gowalla cofounder and chief executive Josh Williams. After experiencing some rolling fog in South Lake Tahoe, Williams snapped a photo with his iPhone and called his dad. He found himself wishing he could capture that moment, share it with friends, and save it to the Web somewhere.

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04 11 2010

Will Location-Based Services Ever Go Mainstream?

Publié par Share dans Geo-localisation

The survey found that only 4 percent of online adults use any service that allows them to share their location with friends, and on any given day just 1 percent of Internet users are making use of such services. The multimillion-dollar question is whether the launch of Facebook Places

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29 10 2010

Let’s Make A Deal: Facebook’s Groupon-Killer

Publié par Share dans Facebook, Geo-localisation

Having only recently launched its location-based Places feature, Facebook is reportedly testing a « Deals » service with which businesses can offer incentives to users whenever they check-in to a physical store.

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26 10 2010

Incorporating Geo-Targeting into Your Link Building

Publié par Share dans Geo-localisation

Google has shown more and more their ambition to deliver personalized results. What’s more personal than where you live and work?

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25 10 2010

Google Gives Local Businesses an Advertising Boost

Publié par Share dans Geo-localisation, Google

Google has just launched Boost, a location-based ad product for local businesses. Built on Google Places, Boost beta is available in San Francisco, Houston and Chicago right now and will roll out to more cities soon.

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21 10 2010

HomeDepot.com adds the personal touch

Publié par Share dans Geo-localisation, Recommendation Products & Services

“If you go on most retailers’ sites, they’ll ask you to enter your ZIP code to localize you to a store,” Lawton says. “We actually sniff the IP address of a visitor when they come on our site, and over 90% of our visitors we localize to a store based on the IP address of their computer versus having to ask them.”

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14 10 2010

NASA And Gowalla Launch Partnership With Search For Moon Rocks

Publié par Share dans Geo-localisation, Gowalla

NASA and Gowalla, a mobile and web service, have partnered to bring users one small step closer to the universe. The partnership populates Gowalla with NASA-related information and four virtual items — moon rocks, a NASA patch, a spacesuit and a space shuttle — that can be found at agency-related venues.

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08 10 2010

Geo-Targeting Redirects: Cloaking or Better User Experience?

Publié par Share dans Geo-localisation, Google, e-commerce

Is it cloaking, for example, if an e-commerce site wants to geo-target its visitors so availability of products by location can be used for efficiency?

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28 09 2010

Foursquare Marketing Hits and Misses: 5 Case Studies

Publié par Share dans Foursquare, Geo-localisation

ClickZ examined five small businesses that launched marketing campaigns using the geo-location service and followed up with interviews with each business. What emerged is a look at the triumphs and missteps that marketers on Foursquare are experiencing around the country.

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27 09 2010

Targeting Local Markets: An IAB Interactive Advertising Guide

Publié par Share dans Geo-localisation

IP-based geo-targeting is commonly used for local advertisers to reach their audience; however, with only 25-50 miles of accuracy it is really only effective for regional advertisers to reach users at a DMA level. Similarly, Behavioral Targeting is frequently used to estimate a user’s location, but inferred location is still far from accurate for most local advertisers.

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27 09 2010

Facebook Places Already Having An Impact

Publié par Share dans Facebook, Geo-localisation

But as brands embrace geo-location ad campaigns, they should not ignore what has been proven to be popular among consumers on Facebook – coupons and other straightforward offers. With 500 million users now, a considerable knowledge store has developed about what they like and how they like to be contacted – down to the day, and hour.

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21 09 2010

Online Advertising Options for Destination Marketers

Publié par Share dans Geo-localisation

Many of the travel booking and user community sites allow users to register to save and share information. This registration plays a big role in providing media opportunities because it enables these sites to offer targeting by the user’s profile and activity. Publishers can tell, for example, how frequently someone travels, where they commonly travel from and to, and the standard of hotel they’re likely to book. Booking sites know, too, the path by which travelers tend to book (air, hotel, then car) and once booked, the content of the confirmation e-mail. All of these variables lend themselves to distinctly refined ad targeting.

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07 09 2010

Goodway Group Edges Ahead of the Pack with Digital Element’s Hyperlocal Geotargeting Solution

Publié par Share dans Geo-localisation

« Goodway Group has been looking for geo-targeting capabilities beyond standard IP-based offerings for the last two years, » said Jay Friedman, COO, Goodway Group. « We were very familiar with Digital Element, but upon learning of the NetAcuity Edge ZIP-code-level targeting capabilities we immediately launched into testing its accuracy and ability to drive incremental performance —and it did. Our Effective Costs Per Actions, or eCPAs, have improved on many campaigns. Furthermore, click-through rates have risen, and while they aren’t our main objective, clients do still appreciate the increase. »

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03 09 2010

Targeted Mobile Political Attack Ads a Precursor to Commercial Campaigns

Publié par Share dans Geo-localisation, Mobile (Téléphone Portable)

« What is different about these is that they are highly targeted. I think we will start to see businesses start to apply some of these methodologies, especially if these candidates win in November. »

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30 08 2010

Johnny Rockets to launch targeted mail campaign

Publié par Share dans Emailing, Geo-localisation

If a company employee opts his or her firm into the program, that business will receive a mailer with 16 coupons. The mailers will include offers including « buy one, get one free » and 15% off a purchase.

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