Archives pour la catégorie “Foursquare”

08 12 2011

Foursquare Short-Term Forecast Sunny, Long-Term Hazy

Publié par Share dans Foursquare, Geo-localisation

Foursquare turned down an acquisition offer of $140 million – tech gossipers believe the potential purchaser was either Facebook or Yahoo. The offer came when Foursquare had only had raised $1.35 million in seed funding and before a $20 million round in October, with venture capital firm Andreessen Horowitz joining existing investors O’Reilly AlphaTech Ventures and Union Square Ventures. At the time the company was valued at $95 million, had more than 2 million users and was averaging 10,000 signups daily.

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28 09 2010

Foursquare Marketing Hits and Misses: 5 Case Studies

Publié par Share dans Foursquare, Geo-localisation

ClickZ examined five small businesses that launched marketing campaigns using the geo-location service and followed up with interviews with each business. What emerged is a look at the triumphs and missteps that marketers on Foursquare are experiencing around the country.

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09 08 2010

VH1, Foursquare launch mobile sweeps initiative

Publié par Share dans Foursquare, Geo-localisation

« We feel like location-based networks are going to be the next big thing, » said Noah Vadnai, VP of VH1 Mobile. The network is targeting consumers on a regional basis with the program, said Stephanie Werner, VP of VH1 promotions and partnerships. « This is a perfect fit [for us] because we’re going to get the word out there about great music and what’s happening at local venues, » she said.

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27 07 2010

The Time for Foursquare Marketing Is… Later? [STUDY]

Publié par Share dans Facebook, Foursquare, Geo-localisation, Twitter

Only 4% of the adult, Internet using population has used any kind of location-based service, and just 1% of all adults check into a location at least once a week. By contrast, more than 11% of online adults have used Twitter, and an estimated 28% of all Internet users have signed up for Facebook

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