Archives pour la catégorie “Google”

L’actualité de Google dans le ciblage comportemental

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03 12 2010

Google/Groupon is about data

Publié par Share dans Data Exchanges, Google

But that’s not why Google is interested in Groupon. This deal is all about data, lots of it, and it’s all local. This is what the pureplays understand that media companies don’t. The game has changed. It’s not about gathering audiences anymore; it’s about gathering data to provide targets for advertisers. This is where the money is, and traditional media is being left behind, because we’re too busy playing the same old game.

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01 12 2010

Time for Google to Extend Geographic Targeting in Webmaster Central?

Publié par Share dans Geo-localisation, Google

I was stunned by the comments of one speaker who suggested that marketers should jettison their local .de, .at or .ch domains and switch to targeting the Germanic world using a .com. This is contrary to my advice and philosophically can’t possibly be right.

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30 11 2010

Google (Temporarily) Blocks AppNexus From Its Ad Exchange

Publié par Share dans AppNexus, DSP (Demand Side Platform), Google, Microsoft

There was a big shakeup in the online advertising world last weekend: Google cut off AppNexus from its ad exchange, forcing the startup to direct its clients to purchase ad inventory directly from Google. The move comes only a few weeks after AppNexus raised a huge $50 million round, which included a big chunk from Microsoft.

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26 11 2010

Google wants to know all about YOU

Publié par Share dans Data Privacy (Données Personnelles), Google

Behavioural targeting is one small step from behavioural modification. Sure, this might be a bit thick on the tin foil, but worth considering none-the-less.

Let us take what we know and start to look at the full range of data gathering points now in place;

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24 11 2010

TechCrunch’s Baseless Accusations About Google & DSPs

Publié par Share dans DSP (Demand Side Platform), Google, Invite Media

Because Google is offering white-label technology to agencies that plug into the DoubleClick Ad Exchange (as well as others), he makes a lot of accusations about illegal kickbacks and rebates without showing the smallest shred of evidence. Google’s display business is drawing more revenue because they’ve resold their technology and partnered up with agencies to streamline media buying through various intermediaries — including across the AdSense network.

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22 11 2010

YouTube Readies New Ad Units That Users Can Skip

Publié par Share dans Google, Video Networks (Publicité Vidéo)

YouTube is expected to pull the wraps off several new ad units designed to give users the choice of which ad they watch — even if that choice is to watch none at all. The ads, which YouTube calls TrueView, give viewers a choice of three different ads to watch. Users can also skip the ad altogether and the advertiser isn’t charged.

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25 10 2010

Google Gives Local Businesses an Advertising Boost

Publié par Share dans Geo-localisation, Google

Google has just launched Boost, a location-based ad product for local businesses. Built on Google Places, Boost beta is available in San Francisco, Houston and Chicago right now and will roll out to more cities soon.

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12 10 2010

Performance at Scale on the Google Display Network

Publié par Share dans Google

Building and managing your campaigns can still be time-consuming. So how do you reach your target audience easily and efficiently while meeting your business goals?

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11 10 2010

Google Media Solutions Series: Part 2, YouTube – Bring Creative Solutions to Your Clients

Publié par Share dans Google, Video Networks (Publicité Vidéo)

You can target specific audiences based on interest, demographic or specific video content.

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08 10 2010

Geo-Targeting Redirects: Cloaking or Better User Experience?

Publié par Share dans Geo-localisation, Google, e-commerce

Is it cloaking, for example, if an e-commerce site wants to geo-target its visitors so availability of products by location can be used for efficiency?

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29 09 2010

New for the Google Display Network: Show ads related to demographic categories

Publié par Share dans Google

To help you better reach your customers, and to give users more control over which ads they see, we’re adding some new categories that will enable you to show ads that relate to demographic categories, such as age and gender. This works exactly the same way as interest category marketing works today – Google associates categories with a particular browser by looking at the types of Google Display Network sites visited and compares that information with aggregated survey data on site visitation.

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28 09 2010

Google Sees Tripling of Real-Time Ad Transactions

Publié par Share dans Ad Exchanges (Places de marché), Google

Real-time transactions on Google’s DoubleClick Exchange have more than tripled over the past twelve months, according to Neal Mohan, Google’s VP of product management. Within five years, he predicted 50 percent of targeted ads will be bought using real-time bidding technologies, and that advances in measurement and analytics will help attribute the effect of such ads far more effectively.

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20 09 2010

Google powers ahead in display ads

Publié par Share dans Google

Mr Rao says that 17 of the top 20 Australian advertisers have bought display ads across its network; these are the websites that already allow contextual text ads to appear on pages. Google is encouraging advertisers to replace text ads with banners, expandable ad units and video ads, and pay a premium for doing so.

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15 09 2010

Schmidt: We’ll pull Facebook’s data by hook or by crook

Publié par Share dans Facebook, Google

« The best thing that would happen is for Facebook to open up its data, » Mr. Schmidt said. « Failing that, there are other ways to get that information. » He declined to be specific.

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07 09 2010

Revisiting Google as a Media Network

Publié par Share dans Google

This year has brought innovations and new offerings (though some sound suspiciously similar to offerings by different names from DoubleClick and the DoubleClick-acquired Performics). Google’s version of behavioral targeting assesses a user’s interests based on her activity across the GDN and determines what kinds of categories into which these interests fall. An advertiser can then limit targeting based on those interests.

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02 09 2010

YouTube Refines Ad Targeting Features & Lets You Get Freaky With A Bear

Publié par Share dans Google, Video

If you haven’t already seen it YouTube has recently added two targeting features which enable advertisers to have more control on what videos their ads are placed on

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20 08 2010

Investing in the DoubleClick Ad Exchange and buyer safet

Publié par Share dans Ad Exchanges (Places de marché), Google

Taking a quick step back; when we launched the exchange about a year ago, we engineered it with best-in-market buyer and publishers controls, as well as extensive crawl-and-verify inventory screening. Together with the real time bidder, these were the biggest upgrades we made.

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14 08 2010

Google and the Search for the Future

Publié par Share dans Google

On one thing, however, Google is willing to bet: « The only way the problem [of insufficient revenue for news gathering] is going to be solved is by increasing monetization, and the only way I know of to increase monetization is through targeted ads. That’s our business. »

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11 08 2010

Google’s Next Frontier: DirecTV Partnership

Publié par Share dans Google, Television / IPTV

DirecTV will benefit as Google will brings new advertisers onto the cable space: about a third of Google’s TV advertisers haven’t used the medium before. Google TV ads can be narrowly targeted to reach certain demographics, which should grow advertisers’ return on investment and convince them to spend more.

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10 08 2010

Google Torn Over Personal Data Use

Publié par Share dans Data Privacy (Données Personnelles), Google

The Wall Street Journal has obtained a “confidential,” seven-page Google “vision statement,” which agonized over the issue of online privacy, and what liberties it should take with the vast amount of personal and behavioral data it collects from consumers.

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05 08 2010

Google Display Network series: Reach exactly the right audience with precision targeting

Publié par Share dans Google

Today, we’ll look at the robust targeting options available to help you reach your audience with your display campaigns. Reaching just the right audience is at the crux of every successful campaign. We continue to invest in powerful targeting technologies that enable this. Let’s look at what you can do today to reach your audience on the GDN.

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04 08 2010

Google CEO Schmidt: « People Aren’t Ready for the Technology Revolution »

Publié par Share dans Google

On the misuse of information for criminal or anti-social purposes: « The only way to manage this is true transparency and no anonymity. In a world of asynchronous threats, it is too dangerous for there not to be some way to identify you. We need a [verified] name service for people. Governments will demand it. »

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16 07 2010

Googles plans for display market dominance.

Publié par Share dans Google

Another reason why Google may want more control of the DSP trading interface market is that it will allow Google to take more control of the audience segments (data) that ad buyers build when they trade via a DSP. Presumably someone at Omnicom has thought about this, and has a tight contract with Google around data ownership and usage. Microsoft (AdECN) and Yahoo! (Right Media) have got some serious catching up to do. At the time of writing, both are still in closed beta trials of their RTB capabilities. What happened last time Google were given the space to develop a lead like this…?

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