Archives pour la catégorie “Google”

L’actualité de Google dans le ciblage comportemental

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27 01 2010

La Google Toolbar, un spyware ?

Publié par Share dans Data Privacy (Données Personnelles), Google

Un chercheur d’Harvard spécialisé dans les logiciels espions, Benjamin Edelman, a constaté que même désactivée l’application Google Toolbar transmettait à Google l’ensemble des données de navigation de l’internaute. Google a déjà mis à jour son logiciel.

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23 01 2010

Another Privacy Concern

Publié par Share dans Data Privacy (Données Personnelles), Google

Clixpy, records everything I do when online to the text portal, key strokes, mouse movements, selections made etc., as shown by a live demo on clixpy.com, if I use a web browser. So it appears to be very intrusive and I’m extremely concerned for my privacy.

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20 01 2010

Mobile AdWords

Publié par Share dans Google, Téléphonie

The Inside AdWords blog announced that there are new targeting options available for mobile through AdWords. « You can now target specific mobile devices or carriers, » says Katrina Kurnit, Inside AdWords crew. What a great development for audience buyers in the mobile telecom space as well as the app developers (the mobile publisher) serving up mobile display. Increased granularity in targeting will drive CPMs higher

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19 01 2010

eTourisme : l’analyse affinitaire et géographique avec Google Analytics

Publié par Share dans Analyse d'audience, Google

L’utilisation des segments avancés disponibles depuis quelques mois dans l’interface de Google, permet des comparaisons assez édifiantes des comportements de différentes populations. Petit exemple dans le domaine du tourisme.

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12 01 2010

Adservers Rigged to be DSP’s

Publié par Share dans Adserver, Demand Side Platform, Google

In a blog post, « Ad Servers Rigged To Be DSPs, » Brian Tomasette, director of product sales at Advertising.com, discusses on his personal blog « how it is possible to wire together DFP (DART For Publishers) to work like an ad network technology stack » and adds that ad network, Collective Media, uses DFP in this manner

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21 12 2009

Micro-Targeting Focuses on Consumers Most Likely to Buy

Publié par Share dans (x+1), Google, Vidéo Ad

Increasingly analytics vendors are able to connect the dots between online ads and offline behavior. Two applications came to market this month – by VideoEgg and [x+1] – that purport to be able target consumers most likely to respond to online ads.

VideoEgg ROI connects online ad exposure and its impact on retail purchases by delving into consumer responses to ad units. [x+1]’s CPGconnect targets consumers most likely to respond to an online advertisement based on their actual purchase behavior.

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15 12 2009

Google Webcast Recap: Demand-Side Platform Performance Varies On DoubleClick Ad Exchange

Publié par Share dans Demand Side Platform, Google

« Ad Exchange publishers have seen significant lift from both dynamic allocation and from the competition of many networks competing for inventory in real time. We’re working with publishers to make these figures public shortly. »

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24 11 2009

Google + Teracent – display & search convergence continues

Publié par Share dans Google, Teracent

MediaMath’s Mark Mannino provides an in-depth review of Google’s Teracent acquisition from his « Display And Search » blog. Mannino suggests that there’s a lot more going on with Teracent tech than just multi-variate creative and writes, « While Teracent is known for its dynamic creative product, buried within its technology is the ability to buy media dynamically. They just focus more on the creative while others focus on media and/or data. So Google just bought a DSP, and I guarantee they know it. »

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23 11 2009

Google To Buy Display Advertising Startup Teracent

Publié par Share dans Google, Teracent

Google Inc. said Monday it agreed to acquire display advertising startup Teracent Corp., which has developed machine learning algorithms designed to deliver optimized Web ads in real time.  The acquisition is Google’s latest move to bolster its presence in the online display ad market, a business dominated by rival Yahoo Inc.

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09 11 2009

Investing in a mobile future with AdMob

Publié par Share dans Google, Téléphonie

According to industry sources, yesterday’s Google acquisition of mobile ad network provider, AdMob, is another indication of the Google DoubleClick Ad Exchange strategy as it looks to provide audience across digital channels. (And, oh yes, Google has Android, too.)

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06 11 2009

Avec Dashboard, Google joue la transparence sur les données de ses utilisateurs

Publié par Share dans Data Privacy (Données Personnelles), Google

Le géant de la recherche lance un nouvel outil à destination des titulaires d’un compte Google. Baptisé Dashboard, il rassemble sur une seule page la liste des services Google utilisés, les traces qu’ils engendrent, les règles applicables ainsi que l’accès aux réglages pour contrôler l’usage des données

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06 11 2009

Google Adds Nielsen’s PRIZM To TV Ads

Publié par Share dans Google, Nielsen, Télévision

In another ironic shift in digital media planning, Google has licensed Nielsen Co.’s PRIZM audience segmentation system for advertisers and agencies using its Google TV Ads platform. The deal is an extension of an earlier one in which Google licensed Nielsen’s audience demographic data to enable advertisers and agencies to retrofit the empirical set-top data generated by Google TV Ads buys

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04 11 2009

Why Is Adoption Rate Low For Google’s BT Service?

Publié par Share dans Google

Brock calls the pace of adoption low, given the higher revenue expectations for behavioral targeting and Yahoo’s apparent success with the technology on news sites. « If three-quarters of AdSense sites are still hesitating, perhaps Google hasn’t shown them the money just quite yet, » he says.

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01 11 2009

Targets for Google’s Merger Machine

Publié par Share dans Fusion/Acquisition, Google

Google has been rumored to be in talks with Teracent, a company that helps advertisers improve the effectiveness of banner ads. A competitor, Tumri, is also viewed as an acquisition candidate. Teracent and Tumri declined to comment. Ads targeted toward Web-user behavior are of growing interest for Google. Media6Degrees, Lotame, and 33Across all use data obtained from the social relationships of Web users to serve them more relevant ads. For example, Google could use Lotame’s technology to help advertisers deliver ads based on interests shared on social network MySpace, owned by News Corp. (NWS). « There’s a lot of interest in this ad optimization world, » says Linda Gridley, CEO of New York investment bank Gridley & Co. « Advertisers are demanding better targeting capabilities. » Media6Degrees, Lotame, and 33Across all declined to comment on the possibility of a sale.

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20 10 2009

Google Releases Campaign Insights (Google toolbar spyware)

Publié par Share dans Data Privacy (Données Personnelles), Google

Ad Age’s Michael Learmonth looks at Google’s answer to Microsoft’s engagement mapping called « Campaign Insights. » According to Learmonth, Google compares data from the advertiser’s ad server and marries that to data from the Google Toolbar ( <– so that’s what it’s for!). The toolbar provides anonymous tracking of users who have been exposed to the ad and their habits such as what searches they did and sites they visited. The results are then compared to a similar group that hasn’t been exposed to an ad, and voila, two weeks later the advertiser gets an idea on how display budgets effects search. Two weeks though… that is a long time. As the timeline gets tightenend up, the data will become much more useful

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12 10 2009

Google et la publicité comportementale

Publié par Share dans Google

Comme le fait remarquer Sébastien Badault (directeur de la stratégie commerciale de Google France) à l’occasion d’une interview accordée à BFM, l’intérêt du ciblage comportemental est particulièrement patent sur les sites généralistes. Un ciblage contextuel est difficile compte tenu de la grande diversité d’informations présentées, l’affichage de publicités ciblées permet de palier à ce problème.

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