http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Managing Director wunderloop France (a division of AudienceScience) Thu, 29 Jul 2010 22:27:55 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/07/16/googles-plans-for-display-market-dominance/ http://www.ciblage-comportemental.net/blog/2010/07/16/googles-plans-for-display-market-dominance/#comments Fri, 16 Jul 2010 20:42:24 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4392 Another reason why Google may want more control of the DSP trading interface market is that it will allow Google to take more control of the audience segments (data) that ad buyers build when they trade via a DSP. Presumably someone at Omnicom has thought about this, and has a tight contract with Google around data ownership and usage. Microsoft (AdECN) and Yahoo! (Right Media) have got some serious catching up to do. At the time of writing, both are still in closed beta trials of their RTB capabilities. What happened last time Google were given the space to develop a lead like this…?

]]> http://www.ciblage-comportemental.net/blog/2010/07/16/googles-plans-for-display-market-dominance/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/15/fiddling-while-rome-burns/ http://www.ciblage-comportemental.net/blog/2010/06/15/fiddling-while-rome-burns/#comments Tue, 15 Jun 2010 21:03:24 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4109 For the sake of argument I’ll grant that the agencies and their holding companies might not have been able to anticipate Google’s dominance of search ads in the ’00s. But let me nip future arguments in the bud: Google is trying to lock up display like it did search. Now you know.

]]> http://www.ciblage-comportemental.net/blog/2010/06/15/fiddling-while-rome-burns/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/02/google-reportedly-acquiring-invite-media-for-approximately-70-million/ http://www.ciblage-comportemental.net/blog/2010/06/02/google-reportedly-acquiring-invite-media-for-approximately-70-million/#comments Wed, 02 Jun 2010 18:48:24 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3972 This platform allows buyers to optimize online campaigns in real-time across multiple inventory sources, including Yahoo’s Right Media Exchange and Google’s DoubleClick Ad Exchange. Additional features include the ability to access third party data providers directly through the same central interface, gain reporting and analytics on key metrics, and build an internal “exchange practice” around a fully self-service platform.

]]> http://www.ciblage-comportemental.net/blog/2010/06/02/google-reportedly-acquiring-invite-media-for-approximately-70-million/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/05/26/new-tool-for-brand-advertisers-on-the-google-content-network/ http://www.ciblage-comportemental.net/blog/2010/05/26/new-tool-for-brand-advertisers-on-the-google-content-network/#comments Wed, 26 May 2010 05:55:45 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3930 Today, in response to feedback from many of you who run branding campaigns, we’re announcing a new filter that allows you to show your ads only on AdSense sites among the 1000 largest on the web as defined by DoubleClick Ad Planner. This new feature will ensure that your ads reach a large number of users, but only on well-known sites best suited for branding goals.

]]> http://www.ciblage-comportemental.net/blog/2010/05/26/new-tool-for-brand-advertisers-on-the-google-content-network/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/05/18/more-choice-for-users-browser-based-opt-out-for-google-analytics-on-the-way/ http://www.ciblage-comportemental.net/blog/2010/05/18/more-choice-for-users-browser-based-opt-out-for-google-analytics-on-the-way/#comments Tue, 18 May 2010 18:44:24 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3920 Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that the best approach would be to develop a global browser based plug-in to allow users to opt out of being tracked by Google Analytics.

]]> http://www.ciblage-comportemental.net/blog/2010/05/18/more-choice-for-users-browser-based-opt-out-for-google-analytics-on-the-way/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/05/11/googles-reasonable-surfer-how-the-value-of-a-link-may-differ-based-upon-link-and-document-features-and-user-data/ http://www.ciblage-comportemental.net/blog/2010/05/11/googles-reasonable-surfer-how-the-value-of-a-link-may-differ-based-upon-link-and-document-features-and-user-data/#comments Tue, 11 May 2010 18:09:18 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3889 A system generates a model based on feature data relating to different features of a link from a linking document to a linked document and user behavior data relating to navigational actions associated with the link. The system also assigns a rank to a document based on the model.

]]> http://www.ciblage-comportemental.net/blog/2010/05/11/googles-reasonable-surfer-how-the-value-of-a-link-may-differ-based-upon-link-and-document-features-and-user-data/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/05/10/enhancements-to-googles-ad-offerings-targeting/ http://www.ciblage-comportemental.net/blog/2010/05/10/enhancements-to-googles-ad-offerings-targeting/#comments Mon, 10 May 2010 16:16:31 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3786 Google has made many changes, not just in its ad formats, but in its buying models, targeting/delivery mechanisms, and advertiser tools as well. I thought I’d provide a high level overview of these new offerings, how they compare to what Google had previously, and what this means for advertisers and the industry.

]]> http://www.ciblage-comportemental.net/blog/2010/05/10/enhancements-to-googles-ad-offerings-targeting/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/05/10/the-great-click-debate/ http://www.ciblage-comportemental.net/blog/2010/05/10/the-great-click-debate/#comments Mon, 10 May 2010 15:11:02 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3781 Google and Facebook self-service offerings that combine high levels of accountability with the efficiency of only paying for what you need have appealed to the long tail of niche advertisers and those with hard-to-reach target audiences and limited budget. Facebook ads seem to be good at doing this because of their size and target-ability

]]> http://www.ciblage-comportemental.net/blog/2010/05/10/the-great-click-debate/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/04/07/doubleclick-ad-planners-audience-measurement-methodologies-submitted-for-mrc-audit/ http://www.ciblage-comportemental.net/blog/2010/04/07/doubleclick-ad-planners-audience-measurement-methodologies-submitted-for-mrc-audit/#comments Tue, 06 Apr 2010 23:10:12 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3500 As part of the MRC audit, we’re sharing more details about our data sources and methodology. For our traffic measurement, Ad Planner uses a hybrid measurement methodology that combines direct-measured site traffic, through Google Analytics data that publishers have chosen to opt in to provide us, and sample aggregated data from Google products and services. We currently have over 10,000 sites that are contributing direct measured opt-in data to Ad Planner. Our sample data comes from a variety of sources including anonymized, aggregated Google Toolbar data from users who have opted in to enhanced features, opt-in anonymous Google Analytics data, opt-in external consumer panel data, and other third-party market research. All of this data is aggregated over millions of users and is powered by computer algorithms. The breadth and reliability of this aggregated data means that our traffic measurements are among the most accurate in the industry…

]]> http://www.ciblage-comportemental.net/blog/2010/04/07/doubleclick-ad-planners-audience-measurement-methodologies-submitted-for-mrc-audit/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/03/25/google-now-offering-%e2%80%9cremarketing%e2%80%9d-to-all-adwords-advertisers/ http://www.ciblage-comportemental.net/blog/2010/03/25/google-now-offering-%e2%80%9cremarketing%e2%80%9d-to-all-adwords-advertisers/#comments Thu, 25 Mar 2010 21:04:41 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3410 Last March Google initiated a trial of what it calls “remarketing” for display and text ads throughout its content network. Today it’s opening up the option for all AdWords advertisers. To be clear this is not “search retargeting” and doesn’t involve any Google.com query data.

]]> http://www.ciblage-comportemental.net/blog/2010/03/25/google-now-offering-%e2%80%9cremarketing%e2%80%9d-to-all-adwords-advertisers/feed/ 0