Behavioral Advertising / Publicité Comportementale » Google http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Google/Groupon is about data http://www.ciblage-comportemental.net/blog/2010/12/03/googlegroupon-is-about-data/ http://www.ciblage-comportemental.net/blog/2010/12/03/googlegroupon-is-about-data/#comments Fri, 03 Dec 2010 21:52:56 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5859 But that’s not why Google is interested in Groupon. This deal is all about data, lots of it, and it’s all local. This is what the pureplays understand that media companies don’t. The game has changed. It’s not about gathering audiences anymore; it’s about gathering data to provide targets for advertisers. This is where the money is, and traditional media is being left behind, because we’re too busy playing the same old game.

]]> http://www.ciblage-comportemental.net/blog/2010/12/03/googlegroupon-is-about-data/feed/ 0 Time for Google to Extend Geographic Targeting in Webmaster Central? http://www.ciblage-comportemental.net/blog/2010/12/01/time-for-google-to-extend-geographic-targeting-in-webmaster-central/ http://www.ciblage-comportemental.net/blog/2010/12/01/time-for-google-to-extend-geographic-targeting-in-webmaster-central/#comments Wed, 01 Dec 2010 04:57:27 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5832 I was stunned by the comments of one speaker who suggested that marketers should jettison their local .de, .at or .ch domains and switch to targeting the Germanic world using a .com. This is contrary to my advice and philosophically can’t possibly be right.

]]> http://www.ciblage-comportemental.net/blog/2010/12/01/time-for-google-to-extend-geographic-targeting-in-webmaster-central/feed/ 0 Google (Temporarily) Blocks AppNexus From Its Ad Exchange http://www.ciblage-comportemental.net/blog/2010/11/30/google-temporarily-blocks-appnexus-from-its-ad-exchange/ http://www.ciblage-comportemental.net/blog/2010/11/30/google-temporarily-blocks-appnexus-from-its-ad-exchange/#comments Tue, 30 Nov 2010 04:53:03 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5829 There was a big shakeup in the online advertising world last weekend: Google cut off AppNexus from its ad exchange, forcing the startup to direct its clients to purchase ad inventory directly from Google. The move comes only a few weeks after AppNexus raised a huge $50 million round, which included a big chunk from Microsoft.

]]> http://www.ciblage-comportemental.net/blog/2010/11/30/google-temporarily-blocks-appnexus-from-its-ad-exchange/feed/ 0 Google wants to know all about YOU http://www.ciblage-comportemental.net/blog/2010/11/26/google-wants-to-know-all-about-you/ http://www.ciblage-comportemental.net/blog/2010/11/26/google-wants-to-know-all-about-you/#comments Fri, 26 Nov 2010 12:36:19 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5760 Behavioural targeting is one small step from behavioural modification. Sure, this might be a bit thick on the tin foil, but worth considering none-the-less.

Let us take what we know and start to look at the full range of data gathering points now in place;

]]> http://www.ciblage-comportemental.net/blog/2010/11/26/google-wants-to-know-all-about-you/feed/ 0 TechCrunch’s Baseless Accusations About Google & DSPs http://www.ciblage-comportemental.net/blog/2010/11/24/techcrunch%e2%80%99s-baseless-accusations-about-google-dsps/ http://www.ciblage-comportemental.net/blog/2010/11/24/techcrunch%e2%80%99s-baseless-accusations-about-google-dsps/#comments Wed, 24 Nov 2010 12:56:30 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5772 Because Google is offering white-label technology to agencies that plug into the DoubleClick Ad Exchange (as well as others), he makes a lot of accusations about illegal kickbacks and rebates without showing the smallest shred of evidence. Google’s display business is drawing more revenue because they’ve resold their technology and partnered up with agencies to streamline media buying through various intermediaries — including across the AdSense network.

]]> http://www.ciblage-comportemental.net/blog/2010/11/24/techcrunch%e2%80%99s-baseless-accusations-about-google-dsps/feed/ 0 YouTube Readies New Ad Units That Users Can Skip http://www.ciblage-comportemental.net/blog/2010/11/22/youtube-readies-new-ad-units-that-users-can-skip/ http://www.ciblage-comportemental.net/blog/2010/11/22/youtube-readies-new-ad-units-that-users-can-skip/#comments Mon, 22 Nov 2010 06:37:52 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5697 YouTube is expected to pull the wraps off several new ad units designed to give users the choice of which ad they watch — even if that choice is to watch none at all. The ads, which YouTube calls TrueView, give viewers a choice of three different ads to watch. Users can also skip the ad altogether and the advertiser isn’t charged.

]]> http://www.ciblage-comportemental.net/blog/2010/11/22/youtube-readies-new-ad-units-that-users-can-skip/feed/ 0 Google Gives Local Businesses an Advertising Boost http://www.ciblage-comportemental.net/blog/2010/10/25/google-gives-local-businesses-an-advertising-boost/ http://www.ciblage-comportemental.net/blog/2010/10/25/google-gives-local-businesses-an-advertising-boost/#comments Mon, 25 Oct 2010 18:53:11 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5348 Google has just launched Boost, a location-based ad product for local businesses. Built on Google Places, Boost beta is available in San Francisco, Houston and Chicago right now and will roll out to more cities soon.

]]> http://www.ciblage-comportemental.net/blog/2010/10/25/google-gives-local-businesses-an-advertising-boost/feed/ 0 Performance at Scale on the Google Display Network http://www.ciblage-comportemental.net/blog/2010/10/12/performance-at-scale-on-the-google-display-network/ http://www.ciblage-comportemental.net/blog/2010/10/12/performance-at-scale-on-the-google-display-network/#comments Tue, 12 Oct 2010 07:32:16 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5181 Building and managing your campaigns can still be time-consuming. So how do you reach your target audience easily and efficiently while meeting your business goals?

]]> http://www.ciblage-comportemental.net/blog/2010/10/12/performance-at-scale-on-the-google-display-network/feed/ 0 Google Media Solutions Series: Part 2, YouTube – Bring Creative Solutions to Your Clients http://www.ciblage-comportemental.net/blog/2010/10/11/google-media-solutions-series-part-2-youtube-bring-creative-solutions-to-your-clients/ http://www.ciblage-comportemental.net/blog/2010/10/11/google-media-solutions-series-part-2-youtube-bring-creative-solutions-to-your-clients/#comments Mon, 11 Oct 2010 07:40:49 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5187 You can target specific audiences based on interest, demographic or specific video content.

]]> http://www.ciblage-comportemental.net/blog/2010/10/11/google-media-solutions-series-part-2-youtube-bring-creative-solutions-to-your-clients/feed/ 0 Geo-Targeting Redirects: Cloaking or Better User Experience? http://www.ciblage-comportemental.net/blog/2010/10/08/geo-targeting-redirects-cloaking-or-better-user-experience/ http://www.ciblage-comportemental.net/blog/2010/10/08/geo-targeting-redirects-cloaking-or-better-user-experience/#comments Fri, 08 Oct 2010 07:50:22 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5150 Is it cloaking, for example, if an e-commerce site wants to geo-target its visitors so availability of products by location can be used for efficiency?

]]> http://www.ciblage-comportemental.net/blog/2010/10/08/geo-targeting-redirects-cloaking-or-better-user-experience/feed/ 0