Archives pour la catégorie “Google”

L’actualité de Google dans le ciblage comportemental

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15 06 2010

Fiddling while Rome burns

Publié par Share dans DSP (Demand Side Platform), Google, zzz

For the sake of argument I’ll grant that the agencies and their holding companies might not have been able to anticipate Google’s dominance of search ads in the ’00s. But let me nip future arguments in the bud: Google is trying to lock up display like it did search. Now you know.

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02 06 2010

Google Reportedly Acquiring Invite Media For Approximately $70 Million

Publié par Share dans Google, Invite Media

This platform allows buyers to optimize online campaigns in real-time across multiple inventory sources, including Yahoo’s Right Media Exchange and Google’s DoubleClick Ad Exchange. Additional features include the ability to access third party data providers directly through the same central interface, gain reporting and analytics on key metrics, and build an internal “exchange practice” around a fully self-service platform.

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26 05 2010

New Tool for Brand Advertisers on the Google Content Network

Publié par Share dans Google, Key Figures (Chiffres Clés)

Today, in response to feedback from many of you who run branding campaigns, we’re announcing a new filter that allows you to show your ads only on AdSense sites among the 1000 largest on the web as defined by DoubleClick Ad Planner. This new feature will ensure that your ads reach a large number of users, but only on well-known sites best suited for branding goals.

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18 05 2010

More choice for users: browser-based opt-out for Google Analytics on the way

Publié par Share dans Data Privacy (Données Personnelles), Google

Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that the best approach would be to develop a global browser based plug-in to allow users to opt out of being tracked by Google Analytics.

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11 05 2010

Google’s Reasonable Surfer: How the Value of a Link May Differ Based upon Link and Document Features and User Data

Publié par Share dans Google

A system generates a model based on feature data relating to different features of a link from a linking document to a linked document and user behavior data relating to navigational actions associated with the link. The system also assigns a rank to a document based on the model.

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10 05 2010

Enhancements to Google’s Ad Offerings: Targeting

Publié par Share dans Google

Google has made many changes, not just in its ad formats, but in its buying models, targeting/delivery mechanisms, and advertiser tools as well. I thought I’d provide a high level overview of these new offerings, how they compare to what Google had previously, and what this means for advertisers and the industry.

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10 05 2010

The Great Click Debate

Publié par Share dans Facebook, Google

Google and Facebook self-service offerings that combine high levels of accountability with the efficiency of only paying for what you need have appealed to the long tail of niche advertisers and those with hard-to-reach target audiences and limited budget. Facebook ads seem to be good at doing this because of their size and target-ability

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07 04 2010

DoubleClick Ad Planner’s Audience Measurement Methodologies Submitted for MRC Audit

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), Google

As part of the MRC audit, we’re sharing more details about our data sources and methodology. For our traffic measurement, Ad Planner uses a hybrid measurement methodology that combines direct-measured site traffic, through Google Analytics data that publishers have chosen to opt in to provide us, and sample aggregated data from Google products and services. We currently have over 10,000 sites that are contributing direct measured opt-in data to Ad Planner. Our sample data comes from a variety of sources including anonymized, aggregated Google Toolbar data from users who have opted in to enhanced features, opt-in anonymous Google Analytics data, opt-in external consumer panel data, and other third-party market research. All of this data is aggregated over millions of users and is powered by computer algorithms. The breadth and reliability of this aggregated data means that our traffic measurements are among the most accurate in the industry…

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25 03 2010

Google Now Offering “Remarketing” To All AdWords Advertisers

Publié par Share dans Google, Retargeting / Remessenging (reciblage)

Last March Google initiated a trial of what it calls “remarketing” for display and text ads throughout its content network. Today it’s opening up the option for all AdWords advertisers. To be clear this is not “search retargeting” and doesn’t involve any Google.com query data.

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23 03 2010

Google Analytics Opt-out Browser Plug-in

Publié par Share dans Data Privacy (Données Personnelles), Google

Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that the best approach would be to develop a global browser based plug-in to allow users to opt out of being tracked by Google Analytics.

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15 03 2010

Google sees mobile ad rates passing PC rates

Publié par Share dans Geo-localisation, Google, Mobile (Téléphone Portable), Uncategorized

The availability of technology, such as the GPS data that can tell Google a phone user’s physical whereabouts, as helping the company create more « relevant » online ads.

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09 03 2010

20% des résultats de Google sont personnalisés à l’internaute

Publié par Share dans Google

Un ingénieur de Google a expliqué lors du dernier salon SMX West à Santa Clara qu’un résultat sur cinq renvoyé par le moteur de recherche Google était adapté au comportement de l’internaute : géolocalisation, historique de recherche, réseau social, etc. …

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08 03 2010

Why Google keeps your data forever, tracks you with ads

Publié par Share dans Google

Wong points to behavioral advertising, which Google jumped into last year. This sort of advertising relies on a vast ad network across many sites, and the ads record a visitor’s unique cookie. Google can collate this data on the back end and compile a list of interest categories associated with a particular user cookie; since most users never clean their cookies, this works well as a general ad targeting mechanism.

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02 03 2010

Segment Your Way to PPC Success, Part 2 of 2

Publié par Share dans Google

Experienced PPC managers know that proper campaign optimization calls for hyper targeting. This means setting up new campaigns to address small target audiences, and over time, “slicing and dicing” campaign elements to target smaller and smaller audiences.

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01 03 2010

Publicité en ligne : polémique sur le suivi des internautes

Publié par Share dans Data Privacy (Données Personnelles), Google, Microsoft, Weborama (adserving, BT, Adnetwork), Yahoo!

Soupçonné d’atteinte à la vie privée, le ciblage comportemental sur Internet devra être signalé aux Etats-Unis. Le Forum des droits sur Internet s’apprête à remettre un rapport sur le sujet.

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22 02 2010

Google Moves DoubleClick Into Next Generation Of Display Ad-Serving

Publié par Share dans Doubleclick / Google, Google

The advertising display industry continues to go through massive change in terms of targeting and how ads are bought and sold. Susan Wojcicki, vice president of product management at Google, pointed to changes in business models and technology during the IAB Annual Leadership Meeting 2010 in Carlsbad, Calif.

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14 02 2010

Better contextual matching

Publié par Share dans Google

We’ve recently started to expand the use of the query words in referral URLs to a few hours so we can so we can continue to deliver more relevant ads. The technical way that we’re doing this is by associating the relevant query words in the referral URL with the existing advertising cookie on the user’s browser. After a short period of time (a few hours) the query words are no longer used for the purposes of matching ads. Of course, users can continue to opt out of our advertising cookie at any time

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12 02 2010

Google now targeting ads based on search history

Publié par Share dans Google

Google will now use consumers’ search histories to serve more relevant ads across the web. Previously, the search giant served ads from its AdSense server on a query-by-query basis, matching relevant ads to a user’s keyword search.

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27 01 2010

La Google Toolbar, un spyware ?

Publié par Share dans Data Privacy (Données Personnelles), Google

Un chercheur d’Harvard spécialisé dans les logiciels espions, Benjamin Edelman, a constaté que même désactivée l’application Google Toolbar transmettait à Google l’ensemble des données de navigation de l’internaute. Google a déjà mis à jour son logiciel.

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23 01 2010

Another Privacy Concern

Publié par Share dans Data Privacy (Données Personnelles), Google

Clixpy, records everything I do when online to the text portal, key strokes, mouse movements, selections made etc., as shown by a live demo on clixpy.com, if I use a web browser. So it appears to be very intrusive and I’m extremely concerned for my privacy.

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20 01 2010

Mobile AdWords

Publié par Share dans Google, Mobile (Téléphone Portable)

The Inside AdWords blog announced that there are new targeting options available for mobile through AdWords. « You can now target specific mobile devices or carriers, » says Katrina Kurnit, Inside AdWords crew. What a great development for audience buyers in the mobile telecom space as well as the app developers (the mobile publisher) serving up mobile display. Increased granularity in targeting will drive CPMs higher

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19 01 2010

eTourisme : l’analyse affinitaire et géographique avec Google Analytics

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), Google

L’utilisation des segments avancés disponibles depuis quelques mois dans l’interface de Google, permet des comparaisons assez édifiantes des comportements de différentes populations. Petit exemple dans le domaine du tourisme.

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12 01 2010

Adservers Rigged to be DSP’s

Publié par Share dans Adservers, DSP (Demand Side Platform), Google

In a blog post, « Ad Servers Rigged To Be DSPs, » Brian Tomasette, director of product sales at Advertising.com, discusses on his personal blog « how it is possible to wire together DFP (DART For Publishers) to work like an ad network technology stack » and adds that ad network, Collective Media, uses DFP in this manner

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