Archives pour la catégorie “IAB”

14 07 2010

IAB To FTC: The Kids Are Alright

Publié par Share dans Data Privacy (Données Personnelles), IAB

The IAB argues that any new rules restricting ad networks’ ability to collect data for behavioral targeting, or defining IP addresses as personal information, would conflict with the goal of the Children’s Online Privacy Protection Act. That law requires Web site operators to obtain parents’ consent before collecting personal information from children under 13.

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07 07 2010

What the New IAB Guidelines Mean for Behavioral Targeting

Publié par Share dans Data Privacy (Données Personnelles), IAB

Recently, the Interactive Advertising Bureau (IAB) released the final « Networks & Exchanges Quality Assurance Guidelines, » a document that standardizes the information networks and exchanges provide to advertisers, allows more visibility into the inventory being sold, and ensures brands a higher level of safety.

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27 06 2010

IAB Seeking to Set Standards

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), IAB

“The ultimate goal is to be able to put media together in ways that are accountable, clear and useful to those who are buying and selling media,” said Sherrill Mane, svp of industry services for the IAB. Mane was careful to say that there was no timeline for an RFP and that the IAB wasn’t out to force its will on the big measurement companies like Nielsen and comScore. But she stressed that the IAB’s initiative was broader than previous efforts to improve media measurement.

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24 06 2010

IAB Releases “Networks & Exchanges Quality Assurance Guidelines”

Publié par Share dans IAB

The final “Networks & Exchanges Quality Assurance Guidelines”: 

  • Allow for transparency of inventory sources, publisher relationships, content types,  and ad placement details
  • Provide universally defined content categories for advertisers
  • Require that networks and exchanges rate content for audience segments
  • Define categories of illegal content, for example, content that infringes on copyrights, and specify that they are prohibited for sale
  • Outline data disclosure terms for off-site behavioral targeting and third-party data
  • Provide for mandatory IAB training of appointed compliance officers in each certified network or exchange
  • Include a list of terms and definitions for targeting and data that will help eliminate confusion

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    04 06 2010

    Alain Heureux (IAB Europe)

    Publié par Share dans IAB

    Quels sont les enjeux réglementaires pour la publicité en ligne ? 

    Le principal, c’est celui de la protection de la vie privée, et donc des données personnelles. C’est le grand dada de mesdames Reding et Kroes [Viviane Reding et Nelly Kroes sont respectivement commissaires européens en charge des Droits fondamentaux et de la société numérique, ndlr]. Il y a un réel problème de définition de ce que l’on appelle des données personnelles. Ce sont pour nous des outils permettant de rendre la publicité plus acceptable grâce au ciblage des internautes.

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    14 04 2010

    IAB and NAI Release Specs for Online Behavioral Advertising Notice

    Publié par Share dans Better Advertising, IAB

    Another key step in the rollout of the Cross-Industry Self-Regulatory Program for Online Behavioral Advertising today.  The IAB and NAI jointly announced their CLEAR (Control Links for Education and Advertising Responsibly) Ad Notice Technical Specifications, a set of common technical standards enabling enhanced notice in online ads.

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    04 12 2009

    IAB Tackles Privacy Worries with Big Display Ad Campaign

    Publié par Share dans IAB

    The Interactive Advertising Bureau today unveiled a large public awareness campaign to educate consumers on the underpinnings and the benefits of targeted online advertising.

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    03 12 2009

    TALKING DIGITAL: Talking ’bout a revolution

    Publié par Share dans Best Off, IAB, Interesting Article (Article de fond)

    There are many challenges, more than three. In no particular order, I’d say for IAB the top issues are: Understanding and implementing tight safeguards for consumer privacy rights and expectations to avoid destructive and consumer-unfriendly government regulation; getting consistent measurement standards by which buyers and sellers can transact the basic business of interactive advertising more simply and cheaply; proving to brand marketers who believe that interactive is primarily a direct-response vehicle that it can build and sustain premium brands through time; and teaching media companies to transform – for we’re now in an environment where transformation will always be necessary.

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    03 11 2009

    Behavioural targeting needs people’s understanding

    Publié par Share dans IAB

    The message from the Internet Advertising Bureau’s Nick Stringer might be similar to Tony Blair’s when he stepped into power back in 1997 – “Education, education, education” – after seeing the results of its joint research released last week.

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    08 10 2009

    IAB appoints ABCE to vet behavioural targeting practice

    Publié par Share dans Data Privacy (Données Personnelles), IAB

    The Internet Advertising Bureau (IAB) has appointed ABCE to audit key behavioural targeting companies, such as AOL, Google and Microsoft, to build confidence in the sector

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    17 06 2009

    Digital Britain: IAB pleased with attitude to behavioural targeting

    Publié par Share dans IAB, tags: , , , , , , , ,

    L’IAB UK fait un retour sur leurs refflexions relatives à la publicité comportementale…

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    07 05 2009

    Behavioural targeting taskforce to become permanent IAB council

    Publié par Share dans Data Privacy (Données Personnelles), IAB, tags: , , , , , , , ,

    L’Internet Advertising Bureau (IAB) cré une commission permanente sur le ciblage comportemental 

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    24 09 2008

    L’IAB US veut créer une entité de régulation indépendante

    Publié par Share dans Data Privacy (Données Personnelles), IAB

    Les réflexions s’accélèrent aux Etats-Unis quant à la création d’une entité indépendante de régulation du marché de la publicité en ligne qui surveillerait notamment le respect de la vie privée des internautes.

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    23 04 2008

    IAB Europe Embarks on Expansion and Restructuring

    Publié par Share dans IAB

    IAB France sera t’il le village Gaulois sympathique qui resistera à l’envahisseur anglo saxon qui propose une constitution européenne (le monde à l’envers!)?

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