Archives pour la catégorie “Media Buying Platform”

07 12 2010

Adnetik Teams With adBrite, Accelerates Dive Into Online Video

Publié par Share dans Ad Exchanges (Places de marché), AdBrite, Adnetik

Havas trading desk spin-off Adnetik continues to diversify from conventional online display inventory into video, announcing a deal this morning with adBrite to that will allow advertisers and agencies using Adnetik to target video inventory on more than 120,000 adBrite affiliated sites.

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17 11 2010

Marco Bertozzi Discusses The Renewal Of The Vivaki And Invite Partnership

Publié par Share dans DSP (Demand Side Platform), Invite Media, Publicis, Vivaki (Publicis)

We see the whole ecosystem as being display whether its mobile, video or traditional display. The growth in spend is in these areas, the interest from agencies and clients is in this space so for us will come the need to be able to deliver an efficient and targeting solution in the form of exchanges across these different channels. We will want to have data that crosses channels and helps us discover out audience regardless of screen and this partnership will help us get there in the quickest time but at scale.

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11 11 2010

Accordant Media Aims at Big Agency Rivals

Publié par Share dans Media Buying Platform

Why should big agency holding companies have a monopoly on real-time, audience-based buying? That’s the question being asked by the team behind Accordant Media. The startup, founded by a pair of exec digital agency veterans, is aggressively maneuvering to become an independent agency trading desk that will compete with the likes of Publicis’ VivaKi and IPG’s Cadreon.

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28 10 2010

Adnetik Partners with Adap.tv to Launch Real-Time Video Offering for Advertisers

Publié par Share dans Adapt.tv, Adnetik

Adnetik announced today a partnership with adap.tv, creators of the industry’s first online video marketplace and integrated onesource monetization platform, to extend the Audience Investment Management (AIM) system to online video advertising.

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12 10 2010

Donovan Data Systems and FatTail Collaborate to Improve Digital Ad Buying and Selling

Publié par Share dans Media Buying Platform

« The continuing development of iDesk, along with our integration with companies like FatTail, is part of our mission to improve efficiency in the whole sector, and most of all to increase productivity and cost savings for our agency clients, »

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12 10 2010

Adnetik Growing A Trading And Targeting Firm Says CEO Montes1

Publié par Share dans Adnetik, Havas

I use the term « targeting and trading company. » While we have elements of a trading desk, and while we have elements of a demand side platform, we have additional elements around data management, data aggregation, and customized targeting that I think distinguishes us from both groups. Hopefully, we’re creating a new type of company that was the intention.

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28 09 2010

Adnetik Announces Global Operations and Continues Plans for Growth in the Coming Month

Publié par Share dans Adnetik

Adnetik, the leading data-driven Audience Investment Management (AIM™) company that helps advertisers and agencies place targeted display ads across various sources of media, is now operating in five countries including the United States, United Kingdom, Mexico, the Netherlands and Brazil. In addition, the company plans to continue its expansion plans into Europe via a new office located in Madrid, Spain, during the month of October.

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28 09 2010

« Co-opetition » reshapes advertising landscape

Publié par Share dans Ad Exchanges (Places de marché), Ad Networks (Régies Publicitaires), DSP (Demand Side Platform), Media Agencies (Agences Média), Media Buying Platform

« But you see agencies are, in fact, developing customer relationships through demand-side platforms and databases of online users that are housed in agencies. The boundaries that used to be very clear are not so clear anymore. »

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21 07 2010

Cadreon, Visible World in Ad Targeting Pact

Publié par Share dans Media Buying Platform

Interpublic Group’s Cadreon is bringing its demand-side Internet ad platform approach to cable via an agreement with tech company Visible World. That firm’s targeted television platform now reaches 100 million households across the U.S.

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11 07 2010

Adnetik to Fly Solo

Publié par Share dans Havas, Media Buying Platform, RTB (Real Time Bidding)

Adnetik is one of several agency-driven efforts to crack the burgeoning real-time buying space, as more digital buyers aim to buy based on audiences–using heavy data and analytics–rather than purchasing avails on a site-by-site basis. While some see this segment remaining a relatively small one, Rhind believes that real-time buying will inevitably represent the majority of the market. “The question is whether that is in two years or in 10,” he said.

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24 06 2010

Adnetik Selects Intacct for Cloud Financial Management

Publié par Share dans Havas, Media Buying Platform

Intacct, the leader in cloud financial management and accounting applications, today announced that Adnetik™ has selected Intacct as its financial system. Adnetik, a global service provider that enables the real-time purchase of digital media, selected Intacct for its easy to use interface, extensive reporting capabilities and unmatched financial consolidations functionality.

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26 03 2010

Mediabrands’ Cadreon Shifts Focus To Verification, Studies Whether Targeted Ads Are Hitting Mark

Publié par Share dans Media Agencies (Agences Média), Media Buying Platform

Mediabrands’ Cadreon unit, which focuses on buying targeted audiences rather than inventory, has launched a new program, « Audience Movement, » which aims to verify that targeted ads are reaching Web users who are interested in purchasing the products advertised.

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06 01 2010

Top Digital Trends for 2010

Publié par Share dans DSP (Demand Side Platform), Media Buying Platform

Demand-Side Platforms: If there was a watchword of 2009, it was efficiency. That’s likely to continue well into 2010. Internet advertising remains inefficient to buy and sell. At the same time, behavioral advertising has attracted even more marketers to the notion of buying the audiences they want, using content as one of several signals. These trends led to the construction of ad exchanges

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15 12 2009

In Online Advertising Auctions, DataXu’s Rocket Science Turns the Tables in Buyers’ Favor

Publié par Share dans DSP (Demand Side Platform), DataXu, Media Buying Platform, Turn Smart

“The Internet advertising industry has never really created powerful tools for buyers of advertising,” says Michael Baker, DataXu’s CEO and president. “Yield management and analytics—all that stuff was invented by the sellers, the Yahoos and the Googles and the Microsofts. For the first time, we are going to have those kinds of powerful next-generation tools available for the buyers.”

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02 12 2009

CPX Returns to Roots With New Platform

Publié par Share dans Media Buying Platform

The tool will be allow users to execute and manage online media buys of any size and find targeted audiences through real-time data integration. In addition, CPX adROIt can be custom-integrated with both supply- and demand-side platforms.

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30 11 2009

Josh James Speaks With Anthony Rhind, Co-CEO & Marketing Director, Havas Digital

Publié par Share dans Ad Exchanges (Places de marché), Media Agencies (Agences Média), Media Buying Platform

In terms of trading media in real time, we have been focused on how the evolving models of digital-inventory trading will allow us to find advantages for our clients, with more efficient pricing and more effective inventory selection.  Buying at the impression level, as opposed to the placement level, allows segmentation strategies to be executed with greatly reduced waste.  It is the arrival of ad exchanges, such as Right Media and DoubleClick Ad Exchange, which has enabled impression-level buying at massive scale.

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