Archives pour la catégorie “Media Buying Platform”

22 01 2010

How to Power Your 2010 Media Plan with Real-Time Bidding

Publié par Share dans DataXu, Demand Side Platform

Buyers can reach close to 100 percent of Internet users through a single buy because there are now over 10 « mega suppliers » of real-time bidding, and most of them have massive reach. Buyers can execute against their message frequency goals, even with tight audience constraints, because there are in excess of a trillion real-time bidding impressions available per month currently!

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06 01 2010

Invite Media Expands into the United Kingdom and Europe with New London Office

Publié par Share dans Invite Media

Invite Media, provider of the first universal buying platform for online display media, announced today that it has opened its first international office, located in London. The move will allow agencies, ad networks and media buyers across Europe to leverage the power of ad exchanges, real-time bidding, and demand-side optimization.

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06 01 2010

Top Digital Trends for 2010

Publié par Share dans Demand Side Platform, Media Buying Platform

Demand-Side Platforms: If there was a watchword of 2009, it was efficiency. That’s likely to continue well into 2010. Internet advertising remains inefficient to buy and sell. At the same time, behavioral advertising has attracted even more marketers to the notion of buying the audiences they want, using content as one of several signals. These trends led to the construction of ad exchanges

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15 12 2009

In Online Advertising Auctions, DataXu’s Rocket Science Turns the Tables in Buyers’ Favor

Publié par Share dans DataXu, Demand Side Platform, Media Buying Platform, Turn Smart

“The Internet advertising industry has never really created powerful tools for buyers of advertising,” says Michael Baker, DataXu’s CEO and president. “Yield management and analytics—all that stuff was invented by the sellers, the Yahoos and the Googles and the Microsofts. For the first time, we are going to have those kinds of powerful next-generation tools available for the buyers.”

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02 12 2009

CPX Returns to Roots With New Platform

Publié par Share dans Media Buying Platform

The tool will be allow users to execute and manage online media buys of any size and find targeted audiences through real-time data integration. In addition, CPX adROIt can be custom-integrated with both supply- and demand-side platforms.

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30 11 2009

Josh James Speaks With Anthony Rhind, Co-CEO & Marketing Director, Havas Digital

Publié par Share dans Ad Exchanges (Places de marché), Agences Média, Media Buying Platform

In terms of trading media in real time, we have been focused on how the evolving models of digital-inventory trading will allow us to find advantages for our clients, with more efficient pricing and more effective inventory selection.  Buying at the impression level, as opposed to the placement level, allows segmentation strategies to be executed with greatly reduced waste.  It is the arrival of ad exchanges, such as Right Media and DoubleClick Ad Exchange, which has enabled impression-level buying at massive scale.

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29 10 2009

Turn Launches Real-Time Bidding Across Major Inventory Platforms, Sees Dramatic Initial Results

Publié par Share dans AdMeld, Pubmatic, Turn Smart

Turn Inc., the smart platform for digital advertising, today announced that the company is fully integrated with the Real-Time Bidding capabilities of leading inventory platforms AdMeld and PubMatic.

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20 10 2009

Real-Time Bidding: What It Is and Why It Matters

Publié par Share dans DataXu

During my career in the interactive media industry, I’ve been lucky enough to help lead companies on the leading edge of many significant innovations, from behavioral targeting to mobile advertising. None of these developments, however, had the potential to be so fundamentally transformative for the industry as real-time bidding ( »RTB » for short) for display media. That’s why I am writing a column on this topic, because I truly believe that our industry is about to experience a revolution.

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15 10 2009

Advertisers, Publishers Try To Benefit From The Changing Ad-Buying Marketplace

Publié par Share dans DataXu

DataXu’s Mike Baker shares insights on the abundance of media, consumer insights and ad-buying options.

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08 10 2009

How technology will save media planning

Publié par Share dans MediaMath, Turn Smart

We can already see some companies beginning to offer this type of technology. Companies like Invite Media, Turn, MediaMath, [x+1], AppNexus, and many others are beginning to apply this type of technical innovation to the various ad exchanges already.

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15 09 2009

Start-up DataXu: Optimization Really Is Rocket Science

Publié par Share dans DataXu, Havas

Une nouvelle technologie que tout le monde attendait et qui a fait beaucoup de buzz aux USA… La division AdNetik de Havas Digital sont les premier à l’utiliser…

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15 09 2009

Dataxu

Publié par Share dans DataXu

DataXu offers the first real-time ad optimization platform for advertisers. Unlike any other online advertising service, the DataXu platform values, bid manages and buys ads on an impression-by-impression basis, across the ad exchanges operated by Google, Yahoo and others. DataXu increases advertising ROI through automated, campaign-specific algorithms that process hundreds of thousands of “ad decisions” a second, each returned in under 100 milliseconds. This game-changing technology empowers advertisers to succeed in the new era of real-time bidding and data-driven decisioning. DataXu’s executive team unites leading executives in digital media with MIT technologists.

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02 03 2008

Turn Smart Market Fully Automates Targeted Behavioral Ads

Publié par Share dans Turn Smart

Jim Barnett, fondateur d’Altavista se lance dans le ciblage comportemental avec une plateforme incorporant un modèle économique au CPA, CPA et CPC …

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