Archives pour la catégorie “Media Buying Platform”

21 07 2010

Cadreon, Visible World in Ad Targeting Pact

Publié par Share dans Media Buying Platform

Interpublic Group’s Cadreon is bringing its demand-side Internet ad platform approach to cable via an agreement with tech company Visible World. That firm’s targeted television platform now reaches 100 million households across the U.S.

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11 07 2010

Adnetik to Fly Solo

Publié par Share dans Havas, Media Buying Platform, RTB (Real Time Bidding)

Adnetik is one of several agency-driven efforts to crack the burgeoning real-time buying space, as more digital buyers aim to buy based on audiences–using heavy data and analytics–rather than purchasing avails on a site-by-site basis. While some see this segment remaining a relatively small one, Rhind believes that real-time buying will inevitably represent the majority of the market. “The question is whether that is in two years or in 10,” he said.

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24 06 2010

Adnetik Selects Intacct for Cloud Financial Management

Publié par Share dans Havas, Media Buying Platform

Intacct, the leader in cloud financial management and accounting applications, today announced that Adnetik™ has selected Intacct as its financial system. Adnetik, a global service provider that enables the real-time purchase of digital media, selected Intacct for its easy to use interface, extensive reporting capabilities and unmatched financial consolidations functionality.

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26 03 2010

Mediabrands’ Cadreon Shifts Focus To Verification, Studies Whether Targeted Ads Are Hitting Mark

Publié par Share dans Media Agencies (Agences Média), Media Buying Platform

Mediabrands’ Cadreon unit, which focuses on buying targeted audiences rather than inventory, has launched a new program, « Audience Movement, » which aims to verify that targeted ads are reaching Web users who are interested in purchasing the products advertised.

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06 01 2010

Top Digital Trends for 2010

Publié par Share dans Demand Side Platform, Media Buying Platform

Demand-Side Platforms: If there was a watchword of 2009, it was efficiency. That’s likely to continue well into 2010. Internet advertising remains inefficient to buy and sell. At the same time, behavioral advertising has attracted even more marketers to the notion of buying the audiences they want, using content as one of several signals. These trends led to the construction of ad exchanges

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15 12 2009

In Online Advertising Auctions, DataXu’s Rocket Science Turns the Tables in Buyers’ Favor

Publié par Share dans DataXu, Demand Side Platform, Media Buying Platform, Turn Smart

“The Internet advertising industry has never really created powerful tools for buyers of advertising,” says Michael Baker, DataXu’s CEO and president. “Yield management and analytics—all that stuff was invented by the sellers, the Yahoos and the Googles and the Microsofts. For the first time, we are going to have those kinds of powerful next-generation tools available for the buyers.”

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02 12 2009

CPX Returns to Roots With New Platform

Publié par Share dans Media Buying Platform

The tool will be allow users to execute and manage online media buys of any size and find targeted audiences through real-time data integration. In addition, CPX adROIt can be custom-integrated with both supply- and demand-side platforms.

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30 11 2009

Josh James Speaks With Anthony Rhind, Co-CEO & Marketing Director, Havas Digital

Publié par Share dans Ad Exchanges (Places de marché), Media Agencies (Agences Média), Media Buying Platform

In terms of trading media in real time, we have been focused on how the evolving models of digital-inventory trading will allow us to find advantages for our clients, with more efficient pricing and more effective inventory selection.  Buying at the impression level, as opposed to the placement level, allows segmentation strategies to be executed with greatly reduced waste.  It is the arrival of ad exchanges, such as Right Media and DoubleClick Ad Exchange, which has enabled impression-level buying at massive scale.

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