http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/12/07/adnetik-teams-with-adbrite-accelerates-dive-into-online-video/ http://www.ciblage-comportemental.net/blog/2010/12/07/adnetik-teams-with-adbrite-accelerates-dive-into-online-video/#comments Tue, 07 Dec 2010 18:24:19 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5901 Havas trading desk spin-off Adnetik continues to diversify from conventional online display inventory into video, announcing a deal this morning with adBrite to that will allow advertisers and agencies using Adnetik to target video inventory on more than 120,000 adBrite affiliated sites.

]]> http://www.ciblage-comportemental.net/blog/2010/12/07/adnetik-teams-with-adbrite-accelerates-dive-into-online-video/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/17/marco-bertozzi-discusses-the-renewal-of-the-vivaki-and-invite-partnership/ http://www.ciblage-comportemental.net/blog/2010/11/17/marco-bertozzi-discusses-the-renewal-of-the-vivaki-and-invite-partnership/#comments Wed, 17 Nov 2010 05:25:31 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5666 We see the whole ecosystem as being display whether its mobile, video or traditional display. The growth in spend is in these areas, the interest from agencies and clients is in this space so for us will come the need to be able to deliver an efficient and targeting solution in the form of exchanges across these different channels. We will want to have data that crosses channels and helps us discover out audience regardless of screen and this partnership will help us get there in the quickest time but at scale.

]]> http://www.ciblage-comportemental.net/blog/2010/11/17/marco-bertozzi-discusses-the-renewal-of-the-vivaki-and-invite-partnership/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/11/accordant-media-aims-at-big-agency-rivals/ http://www.ciblage-comportemental.net/blog/2010/11/11/accordant-media-aims-at-big-agency-rivals/#comments Thu, 11 Nov 2010 05:48:56 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5603 Why should big agency holding companies have a monopoly on real-time, audience-based buying? That’s the question being asked by the team behind Accordant Media. The startup, founded by a pair of exec digital agency veterans, is aggressively maneuvering to become an independent agency trading desk that will compete with the likes of Publicis’ VivaKi and IPG’s Cadreon.

]]> http://www.ciblage-comportemental.net/blog/2010/11/11/accordant-media-aims-at-big-agency-rivals/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/28/adnetik-partners-with-adap-tv-to-launch-real-time-video-offering-for-advertisers/ http://www.ciblage-comportemental.net/blog/2010/10/28/adnetik-partners-with-adap-tv-to-launch-real-time-video-offering-for-advertisers/#comments Thu, 28 Oct 2010 19:37:12 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5401 Adnetik announced today a partnership with adap.tv, creators of the industry’s first online video marketplace and integrated onesource monetization platform, to extend the Audience Investment Management (AIM) system to online video advertising.

]]> http://www.ciblage-comportemental.net/blog/2010/10/28/adnetik-partners-with-adap-tv-to-launch-real-time-video-offering-for-advertisers/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/12/donovan-data-systems-and-fattail-collaborate-to-improve-digital-ad-buying-and-selling/ http://www.ciblage-comportemental.net/blog/2010/10/12/donovan-data-systems-and-fattail-collaborate-to-improve-digital-ad-buying-and-selling/#comments Tue, 12 Oct 2010 07:29:00 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5179 « The continuing development of iDesk, along with our integration with companies like FatTail, is part of our mission to improve efficiency in the whole sector, and most of all to increase productivity and cost savings for our agency clients, »

]]> http://www.ciblage-comportemental.net/blog/2010/10/12/donovan-data-systems-and-fattail-collaborate-to-improve-digital-ad-buying-and-selling/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/12/adnetik-growing-a-trading-and-targeting-firm-says-ceo-montes1/ http://www.ciblage-comportemental.net/blog/2010/10/12/adnetik-growing-a-trading-and-targeting-firm-says-ceo-montes1/#comments Tue, 12 Oct 2010 06:51:17 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5245 I use the term « targeting and trading company. » While we have elements of a trading desk, and while we have elements of a demand side platform, we have additional elements around data management, data aggregation, and customized targeting that I think distinguishes us from both groups. Hopefully, we’re creating a new type of company that was the intention.

]]> http://www.ciblage-comportemental.net/blog/2010/10/12/adnetik-growing-a-trading-and-targeting-firm-says-ceo-montes1/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/09/28/adnetik-announces-global-operations-and-continues-plans-for-growth-in-the-coming-month/ http://www.ciblage-comportemental.net/blog/2010/09/28/adnetik-announces-global-operations-and-continues-plans-for-growth-in-the-coming-month/#comments Tue, 28 Sep 2010 18:37:08 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5018 Adnetik, the leading data-driven Audience Investment Management (AIM™) company that helps advertisers and agencies place targeted display ads across various sources of media, is now operating in five countries including the United States, United Kingdom, Mexico, the Netherlands and Brazil. In addition, the company plans to continue its expansion plans into Europe via a new office located in Madrid, Spain, during the month of October.

]]> http://www.ciblage-comportemental.net/blog/2010/09/28/adnetik-announces-global-operations-and-continues-plans-for-growth-in-the-coming-month/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/09/28/co-opetition-reshapes-advertising-landscape/ http://www.ciblage-comportemental.net/blog/2010/09/28/co-opetition-reshapes-advertising-landscape/#comments Tue, 28 Sep 2010 07:27:56 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5033 « But you see agencies are, in fact, developing customer relationships through demand-side platforms and databases of online users that are housed in agencies. The boundaries that used to be very clear are not so clear anymore. »

]]> http://www.ciblage-comportemental.net/blog/2010/09/28/co-opetition-reshapes-advertising-landscape/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/07/21/cadreon-visible-world-in-ad-targeting-pact/ http://www.ciblage-comportemental.net/blog/2010/07/21/cadreon-visible-world-in-ad-targeting-pact/#comments Wed, 21 Jul 2010 18:49:01 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4422 Interpublic Group’s Cadreon is bringing its demand-side Internet ad platform approach to cable via an agreement with tech company Visible World. That firm’s targeted television platform now reaches 100 million households across the U.S.

]]> http://www.ciblage-comportemental.net/blog/2010/07/21/cadreon-visible-world-in-ad-targeting-pact/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/07/11/adnetik-to-fly-solo/ http://www.ciblage-comportemental.net/blog/2010/07/11/adnetik-to-fly-solo/#comments Sun, 11 Jul 2010 06:38:27 +0000 Share http://www.ciblage-comportemental.net/blog/2010/07/11/adnetik-to-fly-solo/ Adnetik is one of several agency-driven efforts to crack the burgeoning real-time buying space, as more digital buyers aim to buy based on audiences–using heavy data and analytics–rather than purchasing avails on a site-by-site basis. While some see this segment remaining a relatively small one, Rhind believes that real-time buying will inevitably represent the majority of the market. “The question is whether that is in two years or in 10,” he said.

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