Archives pour la catégorie “Invite Media”

24 11 2010

TechCrunch’s Baseless Accusations About Google & DSPs

Publié par Share dans DSP (Demand Side Platform), Google, Invite Media

Because Google is offering white-label technology to agencies that plug into the DoubleClick Ad Exchange (as well as others), he makes a lot of accusations about illegal kickbacks and rebates without showing the smallest shred of evidence. Google’s display business is drawing more revenue because they’ve resold their technology and partnered up with agencies to streamline media buying through various intermediaries — including across the AdSense network.

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17 11 2010

Marco Bertozzi Discusses The Renewal Of The Vivaki And Invite Partnership

Publié par Share dans DSP (Demand Side Platform), Invite Media, Publicis, Vivaki (Publicis)

We see the whole ecosystem as being display whether its mobile, video or traditional display. The growth in spend is in these areas, the interest from agencies and clients is in this space so for us will come the need to be able to deliver an efficient and targeting solution in the form of exchanges across these different channels. We will want to have data that crosses channels and helps us discover out audience regardless of screen and this partnership will help us get there in the quickest time but at scale.

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02 06 2010

Google Reportedly Acquiring Invite Media For Approximately $70 Million

Publié par Share dans Google, Invite Media

This platform allows buyers to optimize online campaigns in real-time across multiple inventory sources, including Yahoo’s Right Media Exchange and Google’s DoubleClick Ad Exchange. Additional features include the ability to access third party data providers directly through the same central interface, gain reporting and analytics on key metrics, and build an internal “exchange practice” around a fully self-service platform.

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10 05 2010

Invite Media, Almondnet partner for keyword, segmented data

Publié par Share dans AlmondNet, Invite Media

A new partnership in the online space should help more marketers utilized both keyword data and audience segmentation information. This month begins a partnership between Invite Media, an advertising technology company, and AlmondNet, a data aggregator. Through the partnership AlmondNet will provide Invite Media with keyword and segmentation information for the Invite Media user base.

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06 01 2010

Invite Media Expands into the United Kingdom and Europe with New London Office

Publié par Share dans Invite Media

Invite Media, provider of the first universal buying platform for online display media, announced today that it has opened its first international office, located in London. The move will allow agencies, ad networks and media buyers across Europe to leverage the power of ad exchanges, real-time bidding, and demand-side optimization.

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