Archives pour la catégorie “Turn Smart”

24 06 2010

Turn First DSP to Partner with Better Advertising

Publié par Share dans Better Advertising, Turn Smart

Turn Inc., the smart platform for digital advertising, today announced its partnership with Better Advertising, whose platform enables advertisers, their partners and industry associations to be more transparent in how consumer data is collected and used for online advertising. As the first demand-side platform (DSP) to join Better Advertising’s industry leading partners, Turn will advance the transparency and consumer privacy protection that the world’s largest agencies and brands demand.

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11 05 2010

Transparency – Isn’t it Obvious?

Publié par Share dans Turn Smart

Demand-side platform Turn’s CEO Bill Demas writes on ClickZ that publishers need to embrace RTB since it will help provide control by enabling « the means to create custom audience segments through direct sales teams » and more. Furthermore, Demas says, « As available inventory scales, high-end publishers that don’t offer their inventory [in a real-time bided environment] could lose out on huge revenue. » To make it happen for publishers, Demas advocates for IAB standards around brand safety and inventory verification to overcome a lack of transparency

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15 12 2009

In Online Advertising Auctions, DataXu’s Rocket Science Turns the Tables in Buyers’ Favor

Publié par Share dans DataXu, Demand Side Platform, Media Buying Platform, Turn Smart

“The Internet advertising industry has never really created powerful tools for buyers of advertising,” says Michael Baker, DataXu’s CEO and president. “Yield management and analytics—all that stuff was invented by the sellers, the Yahoos and the Googles and the Microsofts. For the first time, we are going to have those kinds of powerful next-generation tools available for the buyers.”

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29 10 2009

Turn Launches Real-Time Bidding Across Major Inventory Platforms, Sees Dramatic Initial Results

Publié par Share dans AdMeld, Pubmatic, Turn Smart

Turn Inc., the smart platform for digital advertising, today announced that the company is fully integrated with the Real-Time Bidding capabilities of leading inventory platforms AdMeld and PubMatic.

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08 10 2009

How technology will save media planning

Publié par Share dans MediaMath, Turn Smart

We can already see some companies beginning to offer this type of technology. Companies like Invite Media, Turn, MediaMath, [x+1], AppNexus, and many others are beginning to apply this type of technical innovation to the various ad exchanges already.

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02 03 2008

Turn Smart Market Fully Automates Targeted Behavioral Ads

Publié par Share dans Turn Smart

Jim Barnett, fondateur d’Altavista se lance dans le ciblage comportemental avec une plateforme incorporant un modèle économique au CPA, CPA et CPC …

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