http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/11/08/us-dsp-turn-expands-into-europe/ http://www.ciblage-comportemental.net/blog/2010/11/08/us-dsp-turn-expands-into-europe/#comments Mon, 08 Nov 2010 04:36:29 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5542 One of the leading US demand-side platform companies, Turn, has opened its first European office, joining a growing number of DSPs now available in the UK.

]]> http://www.ciblage-comportemental.net/blog/2010/11/08/us-dsp-turn-expands-into-europe/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/24/turn-first-dsp-to-partner-with-better-advertising/ http://www.ciblage-comportemental.net/blog/2010/06/24/turn-first-dsp-to-partner-with-better-advertising/#comments Thu, 24 Jun 2010 15:34:08 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4202 Turn Inc., the smart platform for digital advertising, today announced its partnership with Better Advertising, whose platform enables advertisers, their partners and industry associations to be more transparent in how consumer data is collected and used for online advertising. As the first demand-side platform (DSP) to join Better Advertising’s industry leading partners, Turn will advance the transparency and consumer privacy protection that the world’s largest agencies and brands demand.

]]> http://www.ciblage-comportemental.net/blog/2010/06/24/turn-first-dsp-to-partner-with-better-advertising/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/05/11/transparency-isnt-it-obvious/ http://www.ciblage-comportemental.net/blog/2010/05/11/transparency-isnt-it-obvious/#comments Tue, 11 May 2010 16:57:08 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3804 Demand-side platform Turn’s CEO Bill Demas writes on ClickZ that publishers need to embrace RTB since it will help provide control by enabling « the means to create custom audience segments through direct sales teams » and more. Furthermore, Demas says, « As available inventory scales, high-end publishers that don’t offer their inventory [in a real-time bided environment] could lose out on huge revenue. » To make it happen for publishers, Demas advocates for IAB standards around brand safety and inventory verification to overcome a lack of transparency

]]> http://www.ciblage-comportemental.net/blog/2010/05/11/transparency-isnt-it-obvious/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/12/15/in-online-advertising-auctions-dataxu%e2%80%99s-rocket-science-turns-the-tables-in-buyers%e2%80%99-favor/ http://www.ciblage-comportemental.net/blog/2009/12/15/in-online-advertising-auctions-dataxu%e2%80%99s-rocket-science-turns-the-tables-in-buyers%e2%80%99-favor/#comments Tue, 15 Dec 2009 20:07:29 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2622 “The Internet advertising industry has never really created powerful tools for buyers of advertising,” says Michael Baker, DataXu’s CEO and president. “Yield management and analytics—all that stuff was invented by the sellers, the Yahoos and the Googles and the Microsofts. For the first time, we are going to have those kinds of powerful next-generation tools available for the buyers.”

]]> http://www.ciblage-comportemental.net/blog/2009/12/15/in-online-advertising-auctions-dataxu%e2%80%99s-rocket-science-turns-the-tables-in-buyers%e2%80%99-favor/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/10/29/turn-launches-real-time-bidding-across-major-inventory-platforms-sees-dramatic-initial-results/ http://www.ciblage-comportemental.net/blog/2009/10/29/turn-launches-real-time-bidding-across-major-inventory-platforms-sees-dramatic-initial-results/#comments Thu, 29 Oct 2009 10:54:10 +0000 Share http://www.ciblage-comportemental.net/blog/2009/10/29/turn-launches-real-time-bidding-across-major-inventory-platforms-sees-dramatic-initial-results/ Turn Inc., the smart platform for digital advertising, today announced that the company is fully integrated with the Real-Time Bidding capabilities of leading inventory platforms AdMeld and PubMatic.

]]> http://www.ciblage-comportemental.net/blog/2009/10/29/turn-launches-real-time-bidding-across-major-inventory-platforms-sees-dramatic-initial-results/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/10/08/how-technology-will-save-media-planning/ http://www.ciblage-comportemental.net/blog/2009/10/08/how-technology-will-save-media-planning/#comments Thu, 08 Oct 2009 17:21:49 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2035 We can already see some companies beginning to offer this type of technology. Companies like Invite Media, Turn, MediaMath, [x+1], AppNexus, and many others are beginning to apply this type of technical innovation to the various ad exchanges already.

]]> http://www.ciblage-comportemental.net/blog/2009/10/08/how-technology-will-save-media-planning/feed/ 0 http://www.ciblage-comportemental.net/blog/2008/03/02/turn-smart-market-fully-automates-targeted-behavioral-ads/ http://www.ciblage-comportemental.net/blog/2008/03/02/turn-smart-market-fully-automates-targeted-behavioral-ads/#comments Sun, 02 Mar 2008 17:34:19 +0000 Share http://www.ciblage-comportemental.net/blog/2008/03/02/turn-smart-market-fully-automates-targeted-behavioral-ads/ Jim Barnett, fondateur d’Altavista se lance dans le ciblage comportemental avec une plateforme incorporant un modèle économique au CPA, CPA et CPC …

]]> http://www.ciblage-comportemental.net/blog/2008/03/02/turn-smart-market-fully-automates-targeted-behavioral-ads/feed/ 0