Archives pour la catégorie “Microsoft”

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07 12 2010

Microsoft to Add ‘Tracking Protection’ to Web Browser

Publié par Share dans Data Privacy (Données Personnelles), Microsoft

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30 11 2010

Google (Temporarily) Blocks AppNexus From Its Ad Exchange

Publié par Share dans AppNexus, DSP (Demand Side Platform), Google, Microsoft

There was a big shakeup in the online advertising world last weekend: Google cut off AppNexus from its ad exchange, forcing the startup to direct its clients to purchase ad inventory directly from Google. The move comes only a few weeks after AppNexus raised a huge $50 million round, which included a big chunk from Microsoft.

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29 11 2010

Microsoft eyes leap back into TV: sources

Publié par Share dans Microsoft, Television / IPTV

The software powerhouse has held talks with TV networks to create a new subscription-based TV service on its Xbox gaming console that would rival efforts by Google Inc, Apple Inc and Netflix Inc, sources told Reuters.

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02 11 2010

Audience Targeting for Optimal Reach in Search and Display Advertising Campaigns

Publié par Share dans Microsoft

In Microsoft Advertising adCenter, you can use the targeting reports to determine the estimated age and gender of your audience, as well as their geographic locations.

You can also discover which times of the day and days of the week are garnering the most clicks by running hourly and daily reports.

To implement targeting, decide whether you’d like to implement it at the campaign or ad group level, and update your settings accordingly.  You can choose to either target only to a specific group, or you can use incremental targeting, which adds a percentage increase to your initial bid for that specific group.

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25 10 2010

3 Reasons Why Microsoft’s New Mobile Ad Exchange Might Take Off

Publié par Share dans Ad Exchanges (Places de marché), Microsoft, Mobile (Téléphone Portable)

Watson also calls Microsoft’s new ad exchange for Mobile as the industry’s first real-time, bidded ad exchange for wireless devices. While other companies may make similar claims, it is clear mobile real-time bidding is still a nascent space and Microsoft is among the early adopters.

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14 10 2010

Search Reaches Turning Point With Social Integration

Publié par Share dans Facebook, Microsoft, Search retargeting

Microsoft and Facebook made interesting advancements yesterday by announcing the integration of social signals into Bing. It makes me wonder what search engines will look like in two to five years and whether advertisers will need technology like retargeting or behavioral targeting to serve up relevant ads to consumers or will the ads rely more on signals from our social connections.

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11 10 2010

Expanding Display Advertising Reach with Microsoft Advertising

Publié par Share dans Microsoft

Advertising Based on the Audience

Behavioral Targeting: A great way to ensure you are reaching qualified audiences. We have over 140 unique audience segments.

Profile Targeting: Target customers by demographic (age, gender, income, and/or occupation), geographic location, time (reach the audience when they’re most receptive to your message, either time of day or day of week) or even by access method, which targets by operating system, browser type or by the kind of connection.

Remessaging

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08 10 2010

Microsoft Makes Headway in Ad Exchange Melee

Publié par Share dans AppNexus, Microsoft

But Microsoft now appears to be gaining traction in the exchange-traded display arena. Its recent moves include the integration of real-time ad buying in earnest, a $50 million investment in real-time display platform AppNexus, the creation of a mobile ad exchange, and the use of exchange-traded media to supplement standard display buys on the Microsoft Media Network.

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15 09 2010

Exclusive: Facebook and Microsoft Deep in Talks About Deepening Search Ties

Publié par Share dans Facebook, Microsoft

According to those sources, that includes the possibility for the software giant’s Bing search service to mine anonimized data from consumer usage of the social networking site’s recently introduced Like buttons.

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27 08 2010

AOL Or Microsoft Could Buy Ad Startup AppNexus, Say Gossipers

Publié par Share dans AOL Advertising (ex Platform-A), AppNexus, Merger & Acquisition (Fusion/Acquisition), Microsoft

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21 07 2010

The Bifurcating Display Advertising Industry

Publié par Share dans DSP (Demand Side Platform), Microsoft, RTB (Real Time Bidding)

In recent weeks we have on-boarded US Windows Live inventory – including Hotmail and Messenger – into our exchange, providing a highly liquid pool of high quality inventory to demand partners on an RTB basis. We have integrated with each of the major DSP’s to ensure that our customers can work with the partner of their choice in accessing inventory.

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14 06 2010

Trends, Target Audience and Tips for Wedding Industry Advertisers in Microsoft adCenter

Publié par Share dans Behavioral Surveys (Etudes Comportementales), Microsoft

Although the proposal is still mostly seen as something done by men, women are in the majority when searching for engagement rings (57%). Perhaps this can be explained by the fact that many couples buy a ring together, women researching the options after a proposal (or before if they are a bit obsessed). The most searches (58%) come from the age group 25-34.

Wedding venues are predominantly searched for by women (66%!) but searches are more evenly spread across the ‘younger’ age groups with the age brackets 50-64 and 65+ representing 10% of searches.

When it comes to honeymoons, men search a bit more than women (52% opposed to 37% with 11% being unknown).

Women may feel an uneven amount of searching rests on their shoulders as they are also in the majority when looking for an online ‘quickie divorce lawyer’ (51.9%).

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01 04 2010

A&E Television Networks Signs With Microsoft’s Admira

Publié par Share dans Microsoft, Television / IPTV

Through the use of aggregated, anonymized cable and satellite set-top box viewership data, Admira will help advertisers and agencies find the right audiences at the right times across participating AETN programs. Admira will enable advertisers and agencies to segment their advertising buys simply and effectively to better maximize campaign objectives.

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01 03 2010

Publicité en ligne : polémique sur le suivi des internautes

Publié par Share dans Data Privacy (Données Personnelles), Google, Microsoft, Weborama (adserving, BT, Adnetwork), Yahoo!

Soupçonné d’atteinte à la vie privée, le ciblage comportemental sur Internet devra être signalé aux Etats-Unis. Le Forum des droits sur Internet s’apprête à remettre un rapport sur le sujet.

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25 02 2010

New Announcement – CPG Online Effect partners with comScore

Publié par Share dans Microsoft, comScore

Microsoft understands this need and I’m excited to announce a new partnership with comScore for CPG Online Effect. CPG Online Effect allows advertisers to create custom targets that are based on purchase and online behaviors. These targets run across the Microsoft network and we’re able to track offline sales as a result.

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17 02 2010

AdECN delivers – RTB goes live!

Publié par Share dans Microsoft, RTB (Real Time Bidding)

Although AdECN is just starting to scale, we’re very excited to see the preliminary CTR and eCPA performance are meeting and actually beating our expectations. Great to see another high quality inventory source live. Looks awesome so far.

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01 02 2010

Microsoft Sticks a Cautious Toe Into the Ad Exchange Business

Publié par Share dans DSP (Demand Side Platform), Microsoft

Is Microsoft is finally ready to a launch its long-delayed advertising exchange? Just barely. Redmond is set to roll out AdECN, the “real-time” ad exchange it bought in 2007, within the next two weeks. But only in the most cautious of tests: Microsoft (MSFT) will open up AdECN to a handful of ad buyers and says it will only allow them to purchase a “select, limited amount of Microsoft inventory.”

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19 01 2010

Microsoft to Erase Search Records After Six Months

Publié par Share dans Data Privacy (Données Personnelles), Microsoft

The world’s largest software maker, said it will delete Internet Protocol addresses associated with search queries after six months to comply with demands from European Union privacy regulators.

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11 11 2009

The secret media-buying revolution

Publié par Share dans Media Agencies (Agences Média), Microsoft

Article Highlights:

  • There is a vast shortage of opportunities to expose advertising messages to actual potential customers
  • Early participants in new online display marketplaces are finding steep discounts on highly targeted audiences — but this is bound to change
  • Going forward, premium publishers will get ultra-high eCPMs on highly targeted impressions of quantifiably valuable audiences

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    03 11 2009

    Questions for Microsoft Advertising’s Jed Nahum on the Future of AdECN

    Publié par Share dans Ad Exchanges (Places de marché), Microsoft

    Microsoft plans to launch a new and improved version of its AdECN exchange early next year. So, what can advertisers expect from the new system? ClickZ News asked Microsoft some detailed questions, and the firm agreed to respond via e-mail. Here’s ClickZ’s e-mail exchange with Jed Nahum, director of network strategy and planning for Microsoft Advertising

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    28 10 2009

    Looking for Microsoft’s Ad Exchange? wait until (early) next year.

    Publié par Share dans Ad Exchanges (Places de marché), Microsoft

    Après le rachat d’AdECN il y a deux ans, Microsoft devrait enfin lancer en 2010 son Ad Exchange….

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    23 09 2009

    Microsoft Links Behavioral Targeting Across Web, Mobile, Xbox

    Publié par Share dans Games Console (Consoles de Jeux), Microsoft

    Et oui même la Xbox se met au comportemental, rien n’échappe à la mode du numérique …

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    16 09 2009

    Microsoft Launches Behavioral Targeting for Mobile

    Publié par Share dans Microsoft, Mobile (Téléphone Portable)

    Et oui Microsoft avance dans le comportemental pour téléphonie mobile, après que les pur players comme Wunderloop ou Audience Science aient déjà sorti leur solution…

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