Archives pour la catégorie “Ad Exchanges (Places de marché)”

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27 01 2010

[x+1] Introduces Data ‘Bridge’ Across Platforms

Publié par Share dans (x+1)

The platform, Open Data Bridge, supports targeting data across multiple channels, such as display ad, Web site and email campaigns. The service, being offered as part of [x+1]’s trading desk platform, has been tapped by several undisclosed « large » clients.

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07 01 2010

The limits of the exchange analogy in the ad marketplace

Publié par Share dans Ad Exchanges (Places de marché)

Jerry Neumann follows up on his recent ad exchange-related post with a cautionary post on comparing today’s commodity markets with the potential of the ad exchange model. Neumann writes, « Ads right now, especially with the behavioral targeting, contextual targeting and other data layered on top, are way too varied to be traded on exchanges like commodities. »

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21 12 2009

Micro-Targeting Focuses on Consumers Most Likely to Buy

Publié par Share dans (x+1), Google, Vidéo Ad

Increasingly analytics vendors are able to connect the dots between online ads and offline behavior. Two applications came to market this month – by VideoEgg and [x+1] – that purport to be able target consumers most likely to respond to online ads.

VideoEgg ROI connects online ad exposure and its impact on retail purchases by delving into consumer responses to ad units. [x+1]’s CPGconnect targets consumers most likely to respond to an online advertisement based on their actual purchase behavior.

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15 12 2009

The “Macrotization” of Ad Serving, Ad Exchanges, and Demand Side Platforms

Publié par Share dans Ad Exchanges (Places de marché), Adserver, Demand Side Platform

The truth is, there are few companies out there that successfully manage all pieces of the “macrotization” process. Those that can will deliver true efficiencies for their clients because they can seamlessly connect and control all pieces in the value chain—from audience identification through media delivery and resulting insights—in a completely transparent manner.

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10 12 2009

TC50 Finalist 5to1 Adds A $1.8 Million Extension To Previous Round

Publié par Share dans 5to1

The platform employed by 5to1 gives content owners the ability to place ads in relevant places at the right time, and to the correct audience. The company is run by former Fox Interactive executives Jim Heckman and Ross and this extension brings its total intake of funding to just over $6.3 million.

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02 12 2009

X+1’s Korner On Emerging CPG Display Ad Channel

Publié par Share dans (x+1)

The ability to target based on actual purchase behavior and online behavior across the entire Internet as well as accurate measurement on the back end is a major gap that we are filling in the industry.

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30 11 2009

Josh James Speaks With Anthony Rhind, Co-CEO & Marketing Director, Havas Digital

Publié par Share dans Ad Exchanges (Places de marché), Agences Média, Media Buying Platform

In terms of trading media in real time, we have been focused on how the evolving models of digital-inventory trading will allow us to find advantages for our clients, with more efficient pricing and more effective inventory selection.  Buying at the impression level, as opposed to the placement level, allows segmentation strategies to be executed with greatly reduced waste.  It is the arrival of ad exchanges, such as Right Media and DoubleClick Ad Exchange, which has enabled impression-level buying at massive scale.

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18 11 2009

New Media+1 Platform from [x+1] Puts Marketers, Agencies in the Driver’s Seat of Online Targeting and Decisioning

Publié par Share dans (x+1)

Media+1’s open data architecture allows users to incorporate virtually any consumer data source – customer or third-party – to build highly targeted audience segments of the most likely responders based on a combination of behavioral, demographic, geographic and IP characteristics.

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10 11 2009

AppNexus Nets $5 Mil. Funding

Publié par Share dans AppNexus

The New York-based startup is among several players that aim to help ad buyers interact with the growing clout of ad exchanges. Executives who helped build two of the largest of such exchanges — the Right Media platform used by Yahoo and the DoubleClick Ad Exchange owned by Google — lead AppNexus.

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03 11 2009

Questions for Microsoft Advertising’s Jed Nahum on the Future of AdECN

Publié par Share dans Ad Exchanges (Places de marché), Microsoft

Microsoft plans to launch a new and improved version of its AdECN exchange early next year. So, what can advertisers expect from the new system? ClickZ News asked Microsoft some detailed questions, and the firm agreed to respond via e-mail. Here’s ClickZ’s e-mail exchange with Jed Nahum, director of network strategy and planning for Microsoft Advertising

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03 11 2009

AdBrite(R) Becomes First Fully Transparent Ad Exchange to Provide Real-Time Bidding

Publié par Share dans AdBrite

Unlike any other exchange, AdBrite’s version of real-time bidding allows marketers, ad networks and demand-side aggregators to purchase advertising on an impression level basis, with full visibility as to the properties they are buying, across over 100,000 sites in the AdBrite exchange.

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29 10 2009

New Release of [x+1] Audience Targeting Platform Drives Strong Results Through Site Personalization

Publié par Share dans (x+1)

The leader in audience targeting, has introduced a powerful new version of its Site+1 targeting and personalization technology after successful trials with client Delta Air Lines. Despite a down economy, Site+1 has helped Delta drive a significant increase in lift and response rate for its onsite offers.

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28 10 2009

Looking for Microsoft’s Ad Exchange? wait until (early) next year.

Publié par Share dans Ad Exchanges (Places de marché), Microsoft

Après le rachat d’AdECN il y a deux ans, Microsoft devrait enfin lancer en 2010 son Ad Exchange….

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28 10 2009

What’s It Like To Be A True Marketing Geek? John Nardone Knows

Publié par Share dans (x+1)

Technology continues to advance at [x+1], the company Nardone runs. It’s based on predictive marketing, which aims to maximize the ROI of Web sites and digital media using patented targeting technology called a predictive optimization engine. This tool enables automated, real-time decision-making and personalization, so the correct advertisement and content gets delivered to users at the perfect time

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28 10 2009

AdBrite, Inc. Releases Advertiser Application Program Interface (API)

Publié par Share dans AdBrite

« As marketers continue to demand ad effectiveness and sustained return on investment for their ad spend, AdBrite is committed to providing best in class technology to deliver the most relevant audiences which drive greater intent and conversions. AdBrite’s API will provide agencies, advertisers and advertising networks with even greater access, visibility and control across our inventory of 100,000 sites. AdBrite’s API empowers advertisers to utilize AdBrite’s open sourced data and optimization engines at scale to engage their target audiences with greater precision, transparency and ultimately ROI, » Iggy Fanlo, AdBrite CEO.

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24 10 2009

Predictive Marketing Leader [x+1] Cited As an Interactive Attribution “Strong Performer” in New Repo

Publié par Share dans (x+1)

In the report, Forrester stated that it was “impressed with [x+1]’s full-service offering, which includes some of the richest algorithmic analytics of the group.”

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