Archives pour la catégorie “Ad Exchanges (Places de marché)”

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07 12 2010

Adnetik Teams With adBrite, Accelerates Dive Into Online Video

Publié par Share dans Ad Exchanges (Places de marché), AdBrite, Adnetik

Havas trading desk spin-off Adnetik continues to diversify from conventional online display inventory into video, announcing a deal this morning with adBrite to that will allow advertisers and agencies using Adnetik to target video inventory on more than 120,000 adBrite affiliated sites.

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16 11 2010

adBrite Offers Advertisers Target Audience Building on Demand

Publié par Share dans AdBrite

Adbrite, the largest independent display and video advertising exchange, today announced the availability of adBrite Audience Manager, a one-stop-shop for advertiser’s looking to leverage data to better target their online advertising campaigns. adBrite’s advanced targeting data is available on a CPM basis. The depth of adBrite Audience Manager eliminates wasted impressions by targeting relevant users.

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10 11 2010

Are Private Ad Exchanges the Missing Piece for RTB?

Publié par Share dans Ad Exchanges (Places de marché), RTB (Real Time Bidding)

Particularly hated by privacy advocates, real-time bidding lets advertisers target audiences by individual impressions via auctions. Advertisers get access to consumers based on their web history thus allowing them to show relevant ads based on their history. Right now only a miniscule percentage of ads are sold this way

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29 10 2010

Mobile, Video Muscle Onto Ad Exchanges

Publié par Share dans Ad Exchanges (Places de marché), Mobile (Téléphone Portable), Video Networks (Publicité Vidéo)

A slew of companies have lately begun supporting new formats, in particular mobile and pre-roll ads. Among them are Microsoft, Adap.tv, BrightRoll, demand-side platform DataXu, and Research in Motion. As with display, ads are auctioned on a real-time basis through ad exchanges and other « sell-side aggregators, » with assets provided by ad networks and demand-side platforms.

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26 10 2010

Mix to Win: Premium and Exchange Inventory

Publié par Share dans Ad Exchanges (Places de marché)

Ad exchanges and supply-side platforms have enabled a fundamental change in digital display advertising by combining audience buying with algorithmic intelligence. But, let’s not leave premium inventory out of our audience targeting discussion.

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25 10 2010

3 Reasons Why Microsoft’s New Mobile Ad Exchange Might Take Off

Publié par Share dans Ad Exchanges (Places de marché), Microsoft, Mobile (Téléphone Portable)

Watson also calls Microsoft’s new ad exchange for Mobile as the industry’s first real-time, bidded ad exchange for wireless devices. While other companies may make similar claims, it is clear mobile real-time bidding is still a nascent space and Microsoft is among the early adopters.

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21 10 2010

Alternatives to Expandable Ads

Publié par Share dans Ad Exchanges (Places de marché), DSP (Demand Side Platform), Tribal Fusion, Video Networks (Publicité Vidéo)

The company transforms standard banner ads into dynamic flash ads with rich-media functionality. « It is possible to get the same excitement and engagement with consumers from standard units that can scale and don’t frustrate users, » he says. « Our ads can run anywhere including exchanges, through DSPs, ad networks and of course directly on sites – they are also not hamstrung by requirements to drop code in a publisher’s page. »

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20 10 2010

Now Run PointRoll Rich Media in Non-Guaranteed Inventory

Publié par Share dans Ad Exchanges (Places de marché), AdMeld, DataXu

With impression-level and audience-based buying on the rise, non-guaranteed  ad inventory is all the rage these days for many advertisers. Unfortunately, most of those campaigns have been limited by technology and lack of inventory visibility to primarily non-expandable ads, diminishing their creativity and ability to engage consumers with rich, interactive experiences in an expandable ad unit.  Until now.

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19 10 2010

CONTEXTWEB Taxonomy Update

Publié par Share dans Contextweb (Adsdaq)

This enhancement will allow you to find your desired audience more accurately.  If you have campaigns using any of the updated or deleted categories, an automatic change to your targeting criteria will be made to use the most relevant category with no action required from you.

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12 10 2010

The Ad Network Shakeout

Publié par Share dans Ad Exchanges (Places de marché), DSP (Demand Side Platform)

Now, as new buy-side platforms surge in popularity, the role of the network is being challenged. In fact, some buyers believe demand-side platforms (DSPs) and other emerging technologies will replace them altogether. While this is a bit far-fetched, many still wonder what role, if any, networks will play. It is a complex question that can only be answered by evaluating what value they must offer in order to compete in the market. In my opinion, there are five areas where networks can differentiate and add value.

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07 10 2010

AdBrite CEO: Bidded Marketplace Will Drive Best Yield for Video Publishers

Publié par Share dans AdBrite, Video Networks (Publicité Vidéo)

Video publishers should not angst over whether to sell video through an exchange or place it directly – unlike the supply-demand dynamics in display, there is a clear case to put the inventory on an exchange and let the market set a price, Iggy Fanlo, CEO of AdBrite, tells MarketingVOX.

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07 10 2010

ADSDAQ Ad Exchange Is Now CONTEXTWEB Ad Exchange

Publié par Share dans Contextweb (Adsdaq)

Effective today, the ADSDAQ Ad Exchange is now simply called the CONTEXTWEB Ad Exchange. We made this change in an effort to avoid the confusion that comes from multiple names and to simplify how you interact with CONTEXTWEB.

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28 09 2010

« Co-opetition » reshapes advertising landscape

Publié par Share dans Ad Exchanges (Places de marché), Ad Networks (Régies Publicitaires), DSP (Demand Side Platform), Media Agencies (Agences Média), Media Buying Platform

« But you see agencies are, in fact, developing customer relationships through demand-side platforms and databases of online users that are housed in agencies. The boundaries that used to be very clear are not so clear anymore. »

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28 09 2010

Google Sees Tripling of Real-Time Ad Transactions

Publié par Share dans Ad Exchanges (Places de marché), Google

Real-time transactions on Google’s DoubleClick Exchange have more than tripled over the past twelve months, according to Neal Mohan, Google’s VP of product management. Within five years, he predicted 50 percent of targeted ads will be bought using real-time bidding technologies, and that advances in measurement and analytics will help attribute the effect of such ads far more effectively.

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28 09 2010

4 Technologies and Trends Online Marketers Need to Know

Publié par Share dans Ad Exchanges (Places de marché)

Like ad networks, ad exchanges allow you to round out the high-transaction costs you might incur with more premium placements with lower-cost transactions. What makes ad exchanges different is your ability to bid on inventory, thereby naming your price, and in some cases rejecting certain placements you have historical data on if you use technologies like Adnetik.

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16 09 2010

BrightRoll Exchange (BRX) Surpasses $1M Mark In First Month as Video Ad Buyers Embrace New Service

Publié par Share dans Ad Exchanges (Places de marché), Video Networks (Publicité Vidéo)

BRX is a self-service, online video ad-buying platform that provides buyers with efficient and transparent access to video inventory with unmatched scale, efficiency and return on investment. In the month of August alone, more than $1 million in video advertising inventory was purchased through BRX.

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10 09 2010

How The “£130 Million” Automated UK Ad Market Is Affecting The Traditional Ad Network Model

Publié par Share dans Ad Exchanges (Places de marché), Key Figures (Chiffres Clés)

If the Comscore figures are correct, then the automated market in the UK will be worth around £130 million by year end. While these figures are bullish there’s some evidence to suggest that 20% is not a fanciful stat.

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01 09 2010

ContextWeb and Mpire Partner to Deliver Real Time Classification Technology to Mpire’s AdXpose Ad Verification Solution

Publié par Share dans Contextweb (Adsdaq), Verification Companies

Mpire has integrated ContextWeb’s Real-Time Classifier (RTC) technology into its AdXpose™ solution, which will enhance AdXpose’s ability to dynamically analyze and classify the content of a designated Web page in real-time.  The technology will also help AdXpose assign the relevant IAB content categories to those pages, augmenting its campaign verification and brand protection offerings and reporting capabilities.

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31 08 2010

AdShuffle(R) Simplifies and Streamlines Online Advertising with Launch of AdShuffle Exchange(TM)

Publié par Share dans Ad Exchanges (Places de marché), DSP (Demand Side Platform)

AdShuffle Exchange allows advertisers easy access to premium publisher ad inventory such as Google AdX, AdMeld, Microsoft AdECN, Pubmatic and OpenX. In fact, AdShuffle Exchange is the only ad exchange through which advertisers can buy ad inventory from multiple vendors quickly and easily without ad serving fees, required minimums and separate contracts for each new ad placement.

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20 08 2010

Investing in the DoubleClick Ad Exchange and buyer safet

Publié par Share dans Ad Exchanges (Places de marché), Google

Taking a quick step back; when we launched the exchange about a year ago, we engineered it with best-in-market buyer and publishers controls, as well as extensive crawl-and-verify inventory screening. Together with the real time bidder, these were the biggest upgrades we made.

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18 08 2010

Excess Ad Inventory Pushing Value-Added Services

Publié par Share dans Ad Exchanges (Places de marché), Data Exchanges

Xa.net built its platform as an integration hub to bring in data from BlueKai, eXelate and TargusInfo, as well as the media from ad exchanges and publishers. Add to that creative services and it gives advertisers a way to pull in targeting data, purchase ads, and design creative pieces.

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20 07 2010

Ad Exchanges: Disrupting the Digital Agency

Publié par Share dans Ad Exchanges (Places de marché)

The display-advertising marketplace is being rapidly transformed by the emergence of advertising exchanges. With exchanges, advertisers buy the specific audience member – based on the profile of the person visiting a particular Web page – as opposed to a general advertising buy on a media property. The transaction occurs through a system of real-time bidding that’s more similar to Google AdWords than a traditional display ad sale.

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06 07 2010

Ad Exchanges Are Game Changers, Not the Be-All, End-All

Publié par Share dans Ad Exchanges (Places de marché)

When advertisers buy display space through ad exchanges, they’re directly buying the eyes of their target consumers – not a page in a magazine, not a 30-second window in a TV show, not a square on a Web page. Instead, they’re buying the actual audience – the targeted ad, purchased by a real-time bid based on the specific viewer of the Web page, loads seamlessly onto the page just as the consumer reaches it.

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