Behavioral Advertising / Publicité Comportementale

Alain Sanjaume blog's, Senior European Consultant, eXelate

Archives pour la catégorie “AdBrite”

07 12 2010

Adnetik Teams With adBrite, Accelerates Dive Into Online Video

Publié par Share dans Ad Exchanges (Places de marché), AdBrite, Adnetik

Havas trading desk spin-off Adnetik continues to diversify from conventional online display inventory into video, announcing a deal this morning with adBrite to that will allow advertisers and agencies using Adnetik to target video inventory on more than 120,000 adBrite affiliated sites.

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16 11 2010

adBrite Offers Advertisers Target Audience Building on Demand

Publié par Share dans AdBrite

Adbrite, the largest independent display and video advertising exchange, today announced the availability of adBrite Audience Manager, a one-stop-shop for advertiser’s looking to leverage data to better target their online advertising campaigns. adBrite’s advanced targeting data is available on a CPM basis. The depth of adBrite Audience Manager eliminates wasted impressions by targeting relevant users.

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07 10 2010

AdBrite CEO: Bidded Marketplace Will Drive Best Yield for Video Publishers

Publié par Share dans AdBrite, Video Networks (Publicité Vidéo)

Video publishers should not angst over whether to sell video through an exchange or place it directly – unlike the supply-demand dynamics in display, there is a clear case to put the inventory on an exchange and let the market set a price, Iggy Fanlo, CEO of AdBrite, tells MarketingVOX.

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03 11 2009

AdBrite(R) Becomes First Fully Transparent Ad Exchange to Provide Real-Time Bidding

Publié par Share dans AdBrite

Unlike any other exchange, AdBrite’s version of real-time bidding allows marketers, ad networks and demand-side aggregators to purchase advertising on an impression level basis, with full visibility as to the properties they are buying, across over 100,000 sites in the AdBrite exchange.

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28 10 2009

AdBrite, Inc. Releases Advertiser Application Program Interface (API)

Publié par Share dans AdBrite

« As marketers continue to demand ad effectiveness and sustained return on investment for their ad spend, AdBrite is committed to providing best in class technology to deliver the most relevant audiences which drive greater intent and conversions. AdBrite’s API will provide agencies, advertisers and advertising networks with even greater access, visibility and control across our inventory of 100,000 sites. AdBrite’s API empowers advertisers to utilize AdBrite’s open sourced data and optimization engines at scale to engage their target audiences with greater precision, transparency and ultimately ROI, » Iggy Fanlo, AdBrite CEO.

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13 10 2009

AdBrite(R) Launches Open Source Platform for Data, Integrating 3rd Party Data Providers at No Additional Cost to Advertisers

Publié par Share dans AdBrite, AlmondNet, eXelate

AdBrite, the first fully transparent ad exchange, has created a revolutionary Open Source Platform for integrating multiple 3rd party data partners (e.g. AlmondNet and Exelate).

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08 09 2009

AdBrite Selects Cotendo CDN for Internet Advertising Delivery Network

Publié par Share dans AdBrite

De nouvelles technologies pour monter en volume et en puissance pour 21 milliards de pages et 113 millions d’internautes…

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21 07 2008

AdBrite Launches Behavioral Targetting Network

Publié par Share dans AdBrite

AdBrite lance sa place de marché publicitaire comportementale aux USA avec 70000 sites…

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03 07 2008

AdBrite’s Open Targeting Exchange

Publié par Share dans AdBrite

Une nouvelle place de marché de publicité comportementale voit le jour aux USA…

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Alain Sanjaume blog's, Senior European Consultant, eXelate

Archives pour la catégorie “AdBrite”

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