Archives pour la catégorie “AppNexus”

10 05 2010

AppNexus Named ‘Cool Vendor’ in Media by Leading Analyst Firm

Publié par Share dans AppNexus

AppNexus, the real-time ad platform, was recently named one of 2010’s « Cool Vendors in Media » by Gartner, Inc., a leading information technology research and advisory company.  The report recognized three media vendors as « cool » and was published on April 19, 2010 by research analysts Andrew Frank, Allen Weiner and Mike McGuire.

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11 03 2010

Instant Ads Set the Pace on the Web

Publié par Share dans AppNexus

For example, say a man just searched for golf clubs on eBay (which has been testing a system from a company called AppNexus for more than a year). EBay can essentially follow that person’s activities in real time, deciding when and where to show him near-personalized ads for golf clubs throughout the Web. If eBay finds out that he bought a driver at another site, it can update the ad immediately to start showing him tees, golf balls or a package vacation to St. Andrew’s, Scotland, often called the home of golf. If a woman was shopping, eBay could change the ad’s color or presentation.

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10 11 2009

AppNexus Nets $5 Mil. Funding

Publié par Share dans AppNexus

The New York-based startup is among several players that aim to help ad buyers interact with the growing clout of ad exchanges. Executives who helped build two of the largest of such exchanges — the Right Media platform used by Yahoo and the DoubleClick Ad Exchange owned by Google — lead AppNexus.

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