http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/12/07/adnetik-teams-with-adbrite-accelerates-dive-into-online-video/ http://www.ciblage-comportemental.net/blog/2010/12/07/adnetik-teams-with-adbrite-accelerates-dive-into-online-video/#comments Tue, 07 Dec 2010 18:24:19 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5901 Havas trading desk spin-off Adnetik continues to diversify from conventional online display inventory into video, announcing a deal this morning with adBrite to that will allow advertisers and agencies using Adnetik to target video inventory on more than 120,000 adBrite affiliated sites.

]]> http://www.ciblage-comportemental.net/blog/2010/12/07/adnetik-teams-with-adbrite-accelerates-dive-into-online-video/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/16/adbrite-offers-advertisers-target-audience-building-on-demand/ http://www.ciblage-comportemental.net/blog/2010/11/16/adbrite-offers-advertisers-target-audience-building-on-demand/#comments Tue, 16 Nov 2010 05:03:13 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5644 Adbrite, the largest independent display and video advertising exchange, today announced the availability of adBrite Audience Manager, a one-stop-shop for advertiser’s looking to leverage data to better target their online advertising campaigns. adBrite’s advanced targeting data is available on a CPM basis. The depth of adBrite Audience Manager eliminates wasted impressions by targeting relevant users.

]]> http://www.ciblage-comportemental.net/blog/2010/11/16/adbrite-offers-advertisers-target-audience-building-on-demand/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/10/are-private-ad-exchanges-the-missing-piece-for-rtb/ http://www.ciblage-comportemental.net/blog/2010/11/10/are-private-ad-exchanges-the-missing-piece-for-rtb/#comments Wed, 10 Nov 2010 06:07:18 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5584 Particularly hated by privacy advocates, real-time bidding lets advertisers target audiences by individual impressions via auctions. Advertisers get access to consumers based on their web history thus allowing them to show relevant ads based on their history. Right now only a miniscule percentage of ads are sold this way

]]> http://www.ciblage-comportemental.net/blog/2010/11/10/are-private-ad-exchanges-the-missing-piece-for-rtb/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/29/mobile-video-muscle-onto-ad-exchanges/ http://www.ciblage-comportemental.net/blog/2010/10/29/mobile-video-muscle-onto-ad-exchanges/#comments Fri, 29 Oct 2010 08:54:00 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5419 A slew of companies have lately begun supporting new formats, in particular mobile and pre-roll ads. Among them are Microsoft, Adap.tv, BrightRoll, demand-side platform DataXu, and Research in Motion. As with display, ads are auctioned on a real-time basis through ad exchanges and other « sell-side aggregators, » with assets provided by ad networks and demand-side platforms.

]]> http://www.ciblage-comportemental.net/blog/2010/10/29/mobile-video-muscle-onto-ad-exchanges/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/26/mix-to-win-premium-and-exchange-inventory/ http://www.ciblage-comportemental.net/blog/2010/10/26/mix-to-win-premium-and-exchange-inventory/#comments Tue, 26 Oct 2010 04:45:50 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5312 Ad exchanges and supply-side platforms have enabled a fundamental change in digital display advertising by combining audience buying with algorithmic intelligence. But, let’s not leave premium inventory out of our audience targeting discussion.

]]> http://www.ciblage-comportemental.net/blog/2010/10/26/mix-to-win-premium-and-exchange-inventory/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/25/3-reasons-why-microsofts-new-mobile-ad-exchange-might-take-off/ http://www.ciblage-comportemental.net/blog/2010/10/25/3-reasons-why-microsofts-new-mobile-ad-exchange-might-take-off/#comments Mon, 25 Oct 2010 16:42:42 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5336 Watson also calls Microsoft’s new ad exchange for Mobile as the industry’s first real-time, bidded ad exchange for wireless devices. While other companies may make similar claims, it is clear mobile real-time bidding is still a nascent space and Microsoft is among the early adopters.

]]> http://www.ciblage-comportemental.net/blog/2010/10/25/3-reasons-why-microsofts-new-mobile-ad-exchange-might-take-off/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/21/alternatives-to-expandable-ads/ http://www.ciblage-comportemental.net/blog/2010/10/21/alternatives-to-expandable-ads/#comments Thu, 21 Oct 2010 14:28:07 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5295 The company transforms standard banner ads into dynamic flash ads with rich-media functionality. « It is possible to get the same excitement and engagement with consumers from standard units that can scale and don’t frustrate users, » he says. « Our ads can run anywhere including exchanges, through DSPs, ad networks and of course directly on sites – they are also not hamstrung by requirements to drop code in a publisher’s page. »

]]> http://www.ciblage-comportemental.net/blog/2010/10/21/alternatives-to-expandable-ads/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/20/now-run-pointroll-rich-media-in-non-guaranteed-inventory/ http://www.ciblage-comportemental.net/blog/2010/10/20/now-run-pointroll-rich-media-in-non-guaranteed-inventory/#comments Wed, 20 Oct 2010 14:01:04 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5287 With impression-level and audience-based buying on the rise, non-guaranteed  ad inventory is all the rage these days for many advertisers. Unfortunately, most of those campaigns have been limited by technology and lack of inventory visibility to primarily non-expandable ads, diminishing their creativity and ability to engage consumers with rich, interactive experiences in an expandable ad unit.  Until now.

]]> http://www.ciblage-comportemental.net/blog/2010/10/20/now-run-pointroll-rich-media-in-non-guaranteed-inventory/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/19/contextweb-taxonomy-update/ http://www.ciblage-comportemental.net/blog/2010/10/19/contextweb-taxonomy-update/#comments Tue, 19 Oct 2010 07:43:13 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5267 This enhancement will allow you to find your desired audience more accurately.  If you have campaigns using any of the updated or deleted categories, an automatic change to your targeting criteria will be made to use the most relevant category with no action required from you.

]]> http://www.ciblage-comportemental.net/blog/2010/10/19/contextweb-taxonomy-update/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/12/the-ad-network-shakeout/ http://www.ciblage-comportemental.net/blog/2010/10/12/the-ad-network-shakeout/#comments Tue, 12 Oct 2010 06:41:39 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5225 Now, as new buy-side platforms surge in popularity, the role of the network is being challenged. In fact, some buyers believe demand-side platforms (DSPs) and other emerging technologies will replace them altogether. While this is a bit far-fetched, many still wonder what role, if any, networks will play. It is a complex question that can only be answered by evaluating what value they must offer in order to compete in the market. In my opinion, there are five areas where networks can differentiate and add value.

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