Archives pour la catégorie “Recommandation éditoriale”

04 02 2010

Cognitive Match pulls in $2.5m for realtime content-matching

Publié par Share dans Recommandation éditoriale

The Cognitive Match startup is applying artificial intelligence, learning mathematics, psychology and semantic technologies to match content (product, offers, or editorial) to realtime content. It’s doing this in part by relying on an academic panel of professors in artificial intelligence from Universities across the UK and Europe who specialise in machine learning and psychology. The idea is to ensure maximum response from individuals, thereby increasing conversion, revenue and ultimately profit.

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15 01 2010

Interested? Personalization Requires Collaboration

Publié par Share dans Recommandation éditoriale

The unexpected payoff for both content provider and marketer is what interactivity really should have been about all along: a deeper understanding of your audience’s real needs and preferences.

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29 10 2009

Taboola Partners with Brightcove to Provide Leading Video Recommendation Engine for Publishers

Publié par Share dans Recommandation éditoriale, Vidéo

“By strategically partnering with Brightcove, we are very excited to be able to expand the reach of our recommendation engine and ads to the leading online publishers,” said Adam Singolda, Founder and CEO, Taboola. “We help publishers to better monetize their business by connecting the right content to the right user alongside highly targeted ads. Personalizing the video experience in scale as we do creates meaningful lift in high CPM video views that our partners can then go and sell to advertisers.”

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14 08 2009

DailyMe: Seeing How You Are Being Seen

Publié par Share dans Recommandation éditoriale, Technologie

Les site d’actualité Dailyme vous fait des recommandations de lecture d’articles en fonction de vos centres d’intérêt.

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