Archives pour la catégorie “Recommendation editorial & content”

01 10 2010

Huggies helps moms connect in new integrated ‘Enjoy the Ride’ CRM effort

Publié par Share dans Advertisers (Annonceurs), Recommendation editorial & content

Kimberly Clark hoped to provide moms the right information and offers at opportune times in her child’s diapering journey by tracking behavioral data and responses across media channels and optimizing its messaging accordingly.

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15 09 2010

The Content-Side Platform

Publié par Share dans Recommendation editorial & content

Where are the behavioral databases, exchanges, and networks for those who want to actually sell their articles, stories, e-books, videos, Webinars, and audio?

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30 08 2010

Limitations of Personas in Landing Page Testing

Publié par Share dans Recommendation editorial & content

One of the tools commonly used in usability testing and user-centered design is a persona. A persona is a fictional person who acts as a representative stand-in for a large class of representative visitors to your site.

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04 07 2010

At Yahoo, Using Searches to Steer News Coverage

Publié par Share dans Recommendation editorial & content

Yahoo software continuously tracks common words, phrases and topics that are popular among users across its vast online network. To help create content for the blog, called The Upshot, a team of people will analyze those patterns and pass along their findings to Yahoo’s news staff of two editors and six bloggers.

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16 06 2010

Breaking the Content Barrier

Publié par Share dans Recommendation Products & Services, Recommendation editorial & content

For complex products and services with multiple buyers and decision points, relevancy should be a primary guiding principle. Leveraging their behavioral profile to deliver target, on-point content, is not just an opportunity to improve their experience – but an opportunity to differentiate from the competition.

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05 05 2010

Drawing out the audience: Inside BBC’s User-Generated Content Hub

Publié par Share dans Recommendation editorial & content

The hub’s journalists answer emails generated by stories and read the comments. This makes them the primary back-channel from the BBC’s audience to its journalists. There was a fascinating and comprehensive 2008 study on the impact of “user-generated content” at the BBC, which found that “journalists and audiences display markedly different attitudes towards…audience material,” among many other things. So I asked Costeloe to what degree user feedback shapes the news agenda today.

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25 02 2010

Amtrak reaches out to black consumers with travel site

Publié par Share dans Data Privacy (Données Personnelles), Recommendation editorial & content

“The African-American population does a lot of traveling for family reunions,” said Karina Romero, a spokesperson for Amtrak. “This is an important target for us because traveling by train is great for large groups and groups with many different generations.”

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15 02 2010

Omniture Extends Real-Time Personalization and Optimization to iPhone Applications

Publié par Share dans Mobile (Téléphone Portable), Recommendation editorial & content

Test&Target standard optimization functionality such as A/B and multivariate testing, dynamic content targeting and audience segmentation are new features that allows developers and marketers to remotely modify the content and user experience of their iPhone applications in real-time, directly from the Test&Target online console.

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12 02 2010

Rephrasing The Question: How Much Is Your Free Content Worth?

Publié par Share dans Recommendation editorial & content

Calling out behavioral targeting technologies specifically did not budge the needle of attitudes at all. Obviously, we shouldn’t take this as a « yes » to behavioral targeting. These are the most rudimentary of questions that can’t get at the details of how consumers are perceiving online advertising. They may assume that all online advertising has some user tracking involved and so they don’t’ distinguish between online ads generally and behaviorally targeted ads.

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04 02 2010

Cognitive Match pulls in $2.5m for realtime content-matching

Publié par Share dans Recommendation editorial & content

The Cognitive Match startup is applying artificial intelligence, learning mathematics, psychology and semantic technologies to match content (product, offers, or editorial) to realtime content. It’s doing this in part by relying on an academic panel of professors in artificial intelligence from Universities across the UK and Europe who specialise in machine learning and psychology. The idea is to ensure maximum response from individuals, thereby increasing conversion, revenue and ultimately profit.

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15 01 2010

Interested? Personalization Requires Collaboration

Publié par Share dans Recommendation editorial & content

The unexpected payoff for both content provider and marketer is what interactivity really should have been about all along: a deeper understanding of your audience’s real needs and preferences.

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29 10 2009

Taboola Partners with Brightcove to Provide Leading Video Recommendation Engine for Publishers

Publié par Share dans Recommendation editorial & content, Video

“By strategically partnering with Brightcove, we are very excited to be able to expand the reach of our recommendation engine and ads to the leading online publishers,” said Adam Singolda, Founder and CEO, Taboola. “We help publishers to better monetize their business by connecting the right content to the right user alongside highly targeted ads. Personalizing the video experience in scale as we do creates meaningful lift in high CPM video views that our partners can then go and sell to advertisers.”

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14 08 2009

DailyMe: Seeing How You Are Being Seen

Publié par Share dans Recommendation editorial & content, Technology

Les site d’actualité Dailyme vous fait des recommandations de lecture d’articles en fonction de vos centres d’intérêt.

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