http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/10/01/huggies-helps-moms-connect-in-new-integrated-enjoy-the-ride-crm-effort/ http://www.ciblage-comportemental.net/blog/2010/10/01/huggies-helps-moms-connect-in-new-integrated-enjoy-the-ride-crm-effort/#comments Fri, 01 Oct 2010 18:29:06 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5138 Kimberly Clark hoped to provide moms the right information and offers at opportune times in her child’s diapering journey by tracking behavioral data and responses across media channels and optimizing its messaging accordingly.

]]> http://www.ciblage-comportemental.net/blog/2010/10/01/huggies-helps-moms-connect-in-new-integrated-enjoy-the-ride-crm-effort/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/09/15/the-content-side-platform/ http://www.ciblage-comportemental.net/blog/2010/09/15/the-content-side-platform/#comments Wed, 15 Sep 2010 12:38:41 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4840 Where are the behavioral databases, exchanges, and networks for those who want to actually sell their articles, stories, e-books, videos, Webinars, and audio?

]]> http://www.ciblage-comportemental.net/blog/2010/09/15/the-content-side-platform/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/08/30/limitations-of-personas-in-landing-page-testing/ http://www.ciblage-comportemental.net/blog/2010/08/30/limitations-of-personas-in-landing-page-testing/#comments Mon, 30 Aug 2010 17:04:02 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4725 One of the tools commonly used in usability testing and user-centered design is a persona. A persona is a fictional person who acts as a representative stand-in for a large class of representative visitors to your site.

]]> http://www.ciblage-comportemental.net/blog/2010/08/30/limitations-of-personas-in-landing-page-testing/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/07/04/at-yahoo-using-searches-to-steer-news-coverage/ http://www.ciblage-comportemental.net/blog/2010/07/04/at-yahoo-using-searches-to-steer-news-coverage/#comments Sun, 04 Jul 2010 18:17:18 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4295 Yahoo software continuously tracks common words, phrases and topics that are popular among users across its vast online network. To help create content for the blog, called The Upshot, a team of people will analyze those patterns and pass along their findings to Yahoo’s news staff of two editors and six bloggers.

]]> http://www.ciblage-comportemental.net/blog/2010/07/04/at-yahoo-using-searches-to-steer-news-coverage/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/16/breaking-the-content-barrier/ http://www.ciblage-comportemental.net/blog/2010/06/16/breaking-the-content-barrier/#comments Wed, 16 Jun 2010 15:11:59 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4114 For complex products and services with multiple buyers and decision points, relevancy should be a primary guiding principle. Leveraging their behavioral profile to deliver target, on-point content, is not just an opportunity to improve their experience – but an opportunity to differentiate from the competition.

]]> http://www.ciblage-comportemental.net/blog/2010/06/16/breaking-the-content-barrier/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/05/05/drawing-out-the-audience-inside-bbc%e2%80%99s-user-generated-content-hub/ http://www.ciblage-comportemental.net/blog/2010/05/05/drawing-out-the-audience-inside-bbc%e2%80%99s-user-generated-content-hub/#comments Wed, 05 May 2010 19:15:03 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3748 The hub’s journalists answer emails generated by stories and read the comments. This makes them the primary back-channel from the BBC’s audience to its journalists. There was a fascinating and comprehensive 2008 study on the impact of “user-generated content” at the BBC, which found that “journalists and audiences display markedly different attitudes towards…audience material,” among many other things. So I asked Costeloe to what degree user feedback shapes the news agenda today.

]]> http://www.ciblage-comportemental.net/blog/2010/05/05/drawing-out-the-audience-inside-bbc%e2%80%99s-user-generated-content-hub/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/25/amtrak-reaches-out-to-black-consumers-with-travel-site/ http://www.ciblage-comportemental.net/blog/2010/02/25/amtrak-reaches-out-to-black-consumers-with-travel-site/#comments Thu, 25 Feb 2010 11:00:36 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3147 “The African-American population does a lot of traveling for family reunions,” said Karina Romero, a spokesperson for Amtrak. “This is an important target for us because traveling by train is great for large groups and groups with many different generations.”

]]> http://www.ciblage-comportemental.net/blog/2010/02/25/amtrak-reaches-out-to-black-consumers-with-travel-site/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/15/omniture-extends-real-time-personalization-and-optimization-to-iphone-applications/ http://www.ciblage-comportemental.net/blog/2010/02/15/omniture-extends-real-time-personalization-and-optimization-to-iphone-applications/#comments Mon, 15 Feb 2010 15:58:19 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3018 Test&Target standard optimization functionality such as A/B and multivariate testing, dynamic content targeting and audience segmentation are new features that allows developers and marketers to remotely modify the content and user experience of their iPhone applications in real-time, directly from the Test&Target online console.

]]> http://www.ciblage-comportemental.net/blog/2010/02/15/omniture-extends-real-time-personalization-and-optimization-to-iphone-applications/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/12/rephrasing-the-question-how-much-is-your-free-content-worth/ http://www.ciblage-comportemental.net/blog/2010/02/12/rephrasing-the-question-how-much-is-your-free-content-worth/#comments Fri, 12 Feb 2010 15:29:21 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2999 Calling out behavioral targeting technologies specifically did not budge the needle of attitudes at all. Obviously, we shouldn’t take this as a « yes » to behavioral targeting. These are the most rudimentary of questions that can’t get at the details of how consumers are perceiving online advertising. They may assume that all online advertising has some user tracking involved and so they don’t’ distinguish between online ads generally and behaviorally targeted ads.

]]> http://www.ciblage-comportemental.net/blog/2010/02/12/rephrasing-the-question-how-much-is-your-free-content-worth/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/04/cognitive-match-pulls-in-2-5m-for-realtime-content-matching/ http://www.ciblage-comportemental.net/blog/2010/02/04/cognitive-match-pulls-in-2-5m-for-realtime-content-matching/#comments Thu, 04 Feb 2010 08:39:45 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2954 The Cognitive Match startup is applying artificial intelligence, learning mathematics, psychology and semantic technologies to match content (product, offers, or editorial) to realtime content. It’s doing this in part by relying on an academic panel of professors in artificial intelligence from Universities across the UK and Europe who specialise in machine learning and psychology. The idea is to ensure maximum response from individuals, thereby increasing conversion, revenue and ultimately profit.

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