Archives pour la catégorie “Recommendation Products & Services”

23 11 2010

Can Next-Gen Social Recommendation Engines Really Help?

Publié par Share dans Recommendation Products & Services

Gifts.com, a gift recommendation website and recommendation engine Hunch, have partnered to offer a social recommendation gift-giving engine that uses data based on the recipient’s own tastes as well as from Facebook profiles. This data is enhanced by a Q&A about the recipient that the gift-giver fills out and customized recommendations based on a proprietary « Taste Graph » that maps internet users with their affinity for anything from websites, restaurants, and hotels to fashion, interests and even other people.

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18 11 2010

Google steps into fashion e-commerce with Boutiques.com

Publié par Share dans Recommendation Products & Services, e-commerce

Boutiques.com will give consumers intriguing personalization options and marketers new targeting opportunities. The site naturally lends itself to targeted advertising from designers and retail outlets.

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16 11 2010

Google Boosts Online Recommendations. Is That a Good Thing?

Publié par Share dans Recommendation Products & Services

Google released a social recommendation engine called Hotspot that connects to its Google Places. When someone rates a restaurant, the site recommends other places in the same city – say San Francisco – that has similar food at a similar quality. The social piece involves the rating of friends for venues, which can be shared and viewed whenever the users is on Google Maps for Places for Android.

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03 11 2010

The leading real-time recommendation technology for online shops is now available in English.

Publié par Share dans Recommendation Products & Services

The leading online portal for shop customisation in Germany presents itself in good time for Christmas not only with a new look, but now also offers an extended range of functions and a flexible, customer-friendly price model.

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21 10 2010

HomeDepot.com adds the personal touch

Publié par Share dans Geo-localisation, Recommendation Products & Services

“If you go on most retailers’ sites, they’ll ask you to enter your ZIP code to localize you to a store,” Lawton says. “We actually sniff the IP address of a visitor when they come on our site, and over 90% of our visitors we localize to a store based on the IP address of their computer versus having to ask them.”

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01 10 2010

Washington takes aim at behavioral targeting

Publié par Share dans Recommendation Products & Services, e-commerce

Zappos jumped on a growing trend among online retailers last year and enabled its website to present product recommendations based on choices they make while perusing the site – and it seems to be working in the shoe merchant’s favor.

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28 09 2010

MyBuys Launches First, Fully Personalized, Mobile E-commerce Solution

Publié par Share dans Mobile (Téléphone Portable), Recommendation Products & Services

Every customer who visits a retailer’s mobile website using MyBuys is recognized as an individual with unique preferences and shopping behaviors. What they see is based on both explicit and implicit information about the shopper’s preferences, purchase history and website activity. MyBuys serves the best templates, products and offers to the shopper with technology that displays real-time changes in content and inventory.

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16 06 2010

Breaking the Content Barrier

Publié par Share dans Recommendation Products & Services, Recommendation editorial & content

For complex products and services with multiple buyers and decision points, relevancy should be a primary guiding principle. Leveraging their behavioral profile to deliver target, on-point content, is not just an opportunity to improve their experience – but an opportunity to differentiate from the competition.

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04 05 2010

How to use behavioural targeting

Publié par Share dans Recommendation Products & Services

A particularly effective technique is to deliver product recommendations tailored specifically to each recipient based on their recent interests. Why does this work? Consider this scenario: when a customer who usually visits a store to buy men‘s shoes is today browsing children‘s clothing, the salesperson isn‘t going to try to sell him a pair of boots.

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27 04 2010

Autonomy Optimost: British Airways optimise l’engagement clients et ses taux de conversion

Publié par Share dans Recommendation Products & Services, e-commerce

Cette solution propose des fonctionnalités automatisées d’analyses avancées de tendances, de ciblage comportemental et testing multi-variables afin d’optimiser votre approche marketing online et donc, la croissance de votre entreprise sur la toile. Les marketeurs peuvent désormais adopter une approche proactive et automatisée pour détecter de nouveaux segments de clientèle et déterminer le moyen le plus efficace de les toucher, en incluant des recommandations produits pertinentes, des offres promotionnelles ciblées, des stratégies de tarification adaptées et des emplacements publicitaires optimisés.

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21 04 2010

Using Behavioral Targeting to Build a Relationship

Publié par Share dans Recommendation Products & Services

How many times will United Airlines offer me its latest « special » to the Caribbean before it realizes that I absolutely hate hot weather and have booked my past five trips to ski destinations? The more United presents offers that have little to do with my personal past history, the less likely I become to view the airline’s suggestions.

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15 03 2010

Comment les sites marchands US personnalisent leurs contenus

Publié par Share dans Recommendation Products & Services

Résultats de recherche, recommandations, publicité… Les e-commerçants américains cherchent à optimiser la pertinence des contenus qu’ils affichent. Que testent-ils ? Qu’ont-ils mis en place ? Les réponses d’une enquête Omniture.

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20 01 2010

Time to Acquire StyleFeeder

Publié par Share dans Recommendation Products & Services

Time Inc. is acquiring StyleFeeder, an online service that offers personalized shopping recommendations, as the Time Warner Inc. magazine group tries to ease a sharp decline in advertising revenue with a largely untapped revenue stream: e-commerce.

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