Archives pour la catégorie “Ad Networks (Régies Publicitaires)”

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04 08 2010

Updated: Armstrong: Mission Is To Make A Sick Company Healthy

Publié par Share dans AOL Advertising (ex Platform-A)

Ad Desk is being built as—“And this is probably not the best analogy these days,” Armstrong said—a “Goldman Sachs structure,” where the platform will sit on top of the ad exchanges and demand-side platforms to clear trades through those systems. “We are testing DSP relationships right now as well so you’ll see us working on that over the next 12 months.”

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26 07 2010

New NBCU Ad Network Plans to Reach Beyond NBCU Properties

Publié par Share dans Ad Networks (Régies Publicitaires)

NBC Universal is getting into the ad network business, first selling inventory across a handful of its own properties, then possibly expanding into others. The network, called Universal Audience Platform, launched today with 21 NBCU properties, including Bravotv.com, NBC.com, Oxygen.com and Syfy.com. While advertisers have previously had the ability to buy packages that spanned NBCU properties, this is the first time they can buy display inventory based on audience segment rather than brand.

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21 06 2010

Adknowledge acquires Hydra, leading CPA affiliate network

Publié par Share dans Ad Networks (Régies Publicitaires), Merger & Acquisition (Fusion/Acquisition)

Adknowledge, the largest privately-owned Internet ad network, today announced it has completed its acquisition of Hydra Group (www.hydragroup.com), a premium CPA (cost-per-acquisition) performance marketing network.

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25 05 2010

Adify Streamlines Video Advertising for 200+ Vertical Ad Networks and 18,000+ Publishers With New VAST 2.0 Implementation

Publié par Share dans Adify

Adify Boosts Industry Capacity to Serve Video Ads, Enhancing Reach, Metrics and Digital Video ROI for Brand Advertisers

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15 05 2010

Adify Licenses NetSeer Technology To Lift Ad Conversions

Publié par Share dans Adify

Kaufman says. « This is about buying an audience across sites that they are most passionate about, » she says. « Audience buying is code for find-your-person-on-anything, but numerous studies also point to site content, design and other factors as being extremely important. »

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10 05 2010

E Bay : Horyzon comportemental

Publié par Share dans Ad Networks (Régies Publicitaires)

Horyzon et E Bay vont commercialiser en juin prochain de la publicité s’appuyant sur l’étude du comportement de l’internaute sur E Bay. “Ce ciblage s’appuiera sur de l’information riche (les utilisateurs passent sur E Bay en moyenne une heure par mois) plus qualifiée qu’un historique de search.”

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14 04 2010

Compete Launches Next-Generation Audience Insights for Publishers With New Features From Fox Audience Network

Publié par Share dans .FOX / FAN, Kantar

The digital intelligence division of Kantar Media, today launched a first-of-its-kind service that now incorporates Fox Audience Network’s reach of more than 150 million consumers into the new Compete XL measurement methodology, introducing to the industry valuable new data that describes consumer lifestyles, passions and purchasing behaviors.

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31 03 2010

OpenX Partners with Orange for EU Ad Market

Publié par Share dans Ad Exchanges (Places de marché), Orange

Orange will operate the market, bringing suppliers (publishers) and buyers (agencies and advertisers) to the market. OpenX will power the underlying global market and technology. All supply and demand will connect via the single global market that OpenX powers, ensuring the full network effect and global competition so important to online ad marketplaces. At the same time, customers in Europe will be sold and supported by a local, dedicated Orange team with a very rich understanding of the needs and subtleties of each market.

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31 03 2010

BPA Partners With Bizo on b2b Audience Snapshots

Publié par Share dans Ad Networks (Régies Publicitaires), Bizo

B2b ad network Bizo is blending the business demographics it uses with ad clients to target campaigns with BPA Worldwide’s BPA Interactive tool for auditing site traffic. Combined, they are building an online dashboard that is designed to give publishers a better profile of their own sites to offer advertisers.

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25 03 2010

.Fox Networks and comScore Reveal Ground-Breaking Findings About the Branding Impact of Online Advertising

Publié par Share dans .FOX / FAN, comScore

Anthony Rhind, Global Co-CEO, Havas Digital, one of the agencies that sponsored the study adds, “This .Fox research is valuable because it looks beyond the usual data used by the industry for media trading. As opposed to relying on the usual simplistic denominators of click-thru & last event attribution, this research centres on consumer behaviour proxies that are better placed to reflect communication goals, defining success based on a mix of visitation, engagement and search behaviour across a four week period…

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24 03 2010

Connexus Corporation and Epic Advertising Announce Merger

Publié par Share dans Ad Networks (Régies Publicitaires), Merger & Acquisition (Fusion/Acquisition)

Connexus Corporation, owner of Traffic Marketplace, the premier online ad network and social media company, and Epic Advertising, the world’s largest privately-owned performance network and search marketing company, today announced their intent to merge. The two companies will combine to form one of the largest private digital media companies globally, offering advertisers and publishers the ability to access display, search and social media internet traffic from over 225 countries and territories around the world.

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10 03 2010

AOL brings in Rubicon Project to cover withdrawal from Europe

Publié par Share dans AOL Advertising (ex Platform-A), Rubicon Project

The Rubicon Project is benefiting from AOL’s retrenchment in continental Europe, having been brought in to manage unsold inventory in six markets including Spain.

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17 02 2010

Adify Media Selected as Media Contacts’ Preferred Ad Network

Publié par Share dans Adify, Havas

Ed Montes, Managing Director, Havas Digital North America. « We selected Adify Media as a preferred network because it delivers unmatched quality of audience and transparency. »  Adify Media, which reaches more than 109 million users, uses a unique market map methodology to find highly engaged users on niche vertical sites where people spend more than 25 percent of their time(1).

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16 02 2010

MTV Strikes Targeting Deal With Quantcast

Publié par Share dans Ad Networks (Régies Publicitaires), Publishers (Editeurs)

MTV Networks has turned to Quantcast to help advertisers refine their targeting of specific audiences on key properties like MTV.com and ComedyCentral.com as well as across its network of more than 200 sites.

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15 02 2010

Orange advertising network ouvre la voie aux nouvelles campagnes display « 100% vues »

Publié par Share dans Orange

La solution présentée ci dessus par Alenty et orange advertising network, ainsi que les solutions de ciblage comportemental et de retargeting qui se développent en France et dans le mode semblent prouver au contraire que le marché des campagnes display sur internet a encore de belles années devant lui et (re)trouve sa place aux côtés de campagnes de marketing direct et d’affiliation.

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02 02 2010

Adchemy Makes Advertising Personalized in Real Time

Publié par Share dans Ad Networks (Régies Publicitaires)

Adchemy, an emerging advertising powerhouse, has figured out a way to tweak web ads to make them dramatically more effective. The company performs a crazy real-time technical dance to optimize the ads and landing pages shown to searchers.

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28 01 2010

Martini Media Acquires Decision Maker Media

Publié par Share dans Ad Networks (Régies Publicitaires)

Martini Media, the leading media group targeting affluent consumers, today announced the acquisition of Decision Maker Media (DMM), the largest vertical media platform online capturing Business-Decision-Makers. With the acquisition, Martini Media has created a media asset with more than 40M unique users with annual household incomes exceeding $100K, on a combination of professional and lifestyle sites that, in aggregate, reaches this affluent audience in the entirety of their time engaged online.

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22 01 2010

Adlink Media étend le ciblage comportemental de la pub à la Suisse romande

Publié par Share dans Ad Networks (Régies Publicitaires)

Adlink Media développe depuis trois ans en Suisse alémanique le ciblage comportemental en matière de publicité en ligne, un système orientant cette dernière d’après les choix opérés par les internautes sur le web. Depuis peu, l’entreprise a décidé d’étendre le ciblage à la Suisse romande et aux sites francophones du pays, en complément de son offre classique.

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20 01 2010

AdBrite picks WebTrends for ad network analytics

Publié par Share dans Ad Networks (Régies Publicitaires), Webtrends

Online ad marketplace AdBrite has signed up to use WebTrends’ Analytics 9 tool to provide insight into visitor behaviour across its advertising networks. AdBrite aims to use the data to optimise its content and marketing campaigns for both advertisers and publishers.

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14 01 2010

comScore Releases December 2009 Ranking of Top US Ad Networks

Publié par Share dans Ad Networks (Régies Publicitaires), Key Figures (Chiffres Clés)

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009.

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12 01 2010

Bizo Stakes Claim as Leading B2B Audience Targeting Platform by Closing 2009 With Record Fourth Quarter

Publié par Share dans Ad Networks (Régies Publicitaires)

The world’s largest online B2B audience targeting platform and advertising network today announced several milestones that led to its first profitable month in December 2009, and a record fourth quarter.

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15 12 2009

Will the DSP Kill Ad Networks?

Publié par Share dans Ad Networks (Régies Publicitaires), Demand Side Platform

There are many companies who call themselves DSP’s, some already established like AdChemy, x+1 and Media Math but there are others are cropping up recently including Turn, DataXu, AppNexus and others. Most have a combination of optimization and data targeting that is geared for marketers, with a buying strategy that mostly takes advantage of inventory on ad exchanges.

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08 12 2009

New Digital Publishing Venture Boasts Access To 144 Million-Plus Audience; Squires Talks

Publié par Share dans Ad Networks (Régies Publicitaires)

Condé Nast, Hearst, Meredith, News Corp and Time Inc. are making it formal: the five publishers are equity partners in a new digital publishing venture with grand designs. They want nothing less than to develop open standards for cross-platform e-reader technology, advertising and digital sales—and they’re going to put their brands behind it. Together, the company says the five represent an unduplicated audience of 144.6 million.

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