Archives pour la catégorie “Ad Networks (Régies Publicitaires)”

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02 02 2010

Adchemy Makes Advertising Personalized in Real Time

Publié par Share dans Ad Networks (Régies Publicitaires)

Adchemy, an emerging advertising powerhouse, has figured out a way to tweak web ads to make them dramatically more effective. The company performs a crazy real-time technical dance to optimize the ads and landing pages shown to searchers.

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28 01 2010

Martini Media Acquires Decision Maker Media

Publié par Share dans Ad Networks (Régies Publicitaires)

Martini Media, the leading media group targeting affluent consumers, today announced the acquisition of Decision Maker Media (DMM), the largest vertical media platform online capturing Business-Decision-Makers. With the acquisition, Martini Media has created a media asset with more than 40M unique users with annual household incomes exceeding $100K, on a combination of professional and lifestyle sites that, in aggregate, reaches this affluent audience in the entirety of their time engaged online.

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22 01 2010

Adlink Media étend le ciblage comportemental de la pub à la Suisse romande

Publié par Share dans Ad Networks (Régies Publicitaires)

Adlink Media développe depuis trois ans en Suisse alémanique le ciblage comportemental en matière de publicité en ligne, un système orientant cette dernière d’après les choix opérés par les internautes sur le web. Depuis peu, l’entreprise a décidé d’étendre le ciblage à la Suisse romande et aux sites francophones du pays, en complément de son offre classique.

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20 01 2010

AdBrite picks WebTrends for ad network analytics

Publié par Share dans Ad Networks (Régies Publicitaires), Webtrends

Online ad marketplace AdBrite has signed up to use WebTrends’ Analytics 9 tool to provide insight into visitor behaviour across its advertising networks. AdBrite aims to use the data to optimise its content and marketing campaigns for both advertisers and publishers.

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14 01 2010

comScore Releases December 2009 Ranking of Top US Ad Networks

Publié par Share dans Ad Networks (Régies Publicitaires), Chiffres clés

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009.

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12 01 2010

Bizo Stakes Claim as Leading B2B Audience Targeting Platform by Closing 2009 With Record Fourth Quarter

Publié par Share dans Ad Networks (Régies Publicitaires)

The world’s largest online B2B audience targeting platform and advertising network today announced several milestones that led to its first profitable month in December 2009, and a record fourth quarter.

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15 12 2009

Will the DSP Kill Ad Networks?

Publié par Share dans Ad Networks (Régies Publicitaires), Demand Side Platform

There are many companies who call themselves DSP’s, some already established like AdChemy, x+1 and Media Math but there are others are cropping up recently including Turn, DataXu, AppNexus and others. Most have a combination of optimization and data targeting that is geared for marketers, with a buying strategy that mostly takes advantage of inventory on ad exchanges.

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08 12 2009

New Digital Publishing Venture Boasts Access To 144 Million-Plus Audience; Squires Talks

Publié par Share dans Ad Networks (Régies Publicitaires)

Condé Nast, Hearst, Meredith, News Corp and Time Inc. are making it formal: the five publishers are equity partners in a new digital publishing venture with grand designs. They want nothing less than to develop open standards for cross-platform e-reader technology, advertising and digital sales—and they’re going to put their brands behind it. Together, the company says the five represent an unduplicated audience of 144.6 million.

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02 12 2009

Report: AOL To Pull Premium Advertising From Ad.com

Publié par Share dans AOL Advertising (ex Platform-A)

AOL will stop selling premium inventory inventory through its Advertising.com ad network in an effort to boost pricing, according to JP Morgan analyst Imran Khan.

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02 12 2009

U.K. Panel to Unite Web Data with CPG Sales Data

Publié par Share dans Ad Revenue & Yield Optimizer, Platform-A / AOL

On analytical complexity, Michael mentioned that this resulted in part from the need to support complex market targeting and frequency capping, and described an innovative algorithm AOL Advertising developed for the construction of price/volume curves that essentially instantiates their ad server decision model (the algorithm that determines which ad to serve in response to each impression request) in a Netezza.  The algorithm that AOL Advertising developed simultaneously resolves many thousands of complex targets across multiple campaigns in a very short period of time – generating multiple price/volume curves simultaneously with a single scan of the impression data.

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01 12 2009

Behavioural targeting still a niche offering for publishers

Publié par Share dans Ad Networks (Régies Publicitaires)

Four-fifths of online publishers are now using some form of targeting to increase the value of advertising on their sites, but only a fifth are using behavioural targeting, according to new research. The information was gathered anonymously from 150 publishers in a survey sponsored by ad optimisation firm The Rubicon Project and conducted by Econsultancy in August and September.

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30 11 2009

Web Publishers Fear Agencies’ Demand-Side Platforms

Publié par Share dans Ad Networks (Régies Publicitaires), Agences Média

Top tier Web publishers–already wary of ad networks and exchanges–are growing increasingly squeamish about the potential impact of demand-side buying platforms created by the top agency holding companies.

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27 11 2009

M6 Publicité Digital annonce sa nouvelle offre de ciblage comportemental

Publié par Share dans Ad Networks (Régies Publicitaires)

Perform. C’est le nom de la nouvelle offre de ciblage comportemental réseau de M6 Publicité Digital. A destination des 12,6 millions de visiteurs uniques des 30 sites média en régie, Perform propose 20 critères standards de ciblage et plus de 150 disponibles sur demande.

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11 11 2009

A New Silicon Valley Rule? All Great Internet Cos. Build an Ad Network

Publié par Share dans Ad Networks (Régies Publicitaires)

The second question a media buyer typically asks is, « What type of targeting do you offer within my target audience? » This query speaks to the core of the publisher’s challenge, as their goal is to sell their whole audience as the target rather than slice and dice their inventory into even smaller pieces. Once the discussion delves deeper into data targeting, retargeting or performance optimization, most publishers are left with a tiny budget, if they are still on the plan at all.

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03 11 2009

Vertical nets like portals

Publié par Share dans Ad Networks (Régies Publicitaires), Adify

Are vertical networks still relevant in the age of audience targeting? Adify CEO Russ Fradin rejects comparison of horizontal and vertical networks. He argues vertical networks aren’t offshoots of horizontal ad networks but more the evolution of Web portals, explaining why CPMs are more like those on portals than traditional ad networks

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01 11 2009

At CRS: a Q&A with Brett Brewer of AdKnowledge

Publié par Share dans Ad Networks (Régies Publicitaires)

Adknowledge is an ad network, one of the largest in the world, and has developed a leading targeting technology. It all started in the technology center of the U.S. — Kansas City, MO.  We’re a performance solution, so it figures we have our roots in the Show Me state

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