Archives pour la catégorie “Ad Networks (Régies Publicitaires)”

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11 11 2010

AdMeld Powers Weather Channel’s Private Ad Exchange

Publié par Share dans Ad Networks (Régies Publicitaires), AdMeld, SSP / Yield Optimizer

In what’s being sold as the first cross-platform private ad exchange, The Weather Channel’s Category 5 developed by AdMeld promises to connect advertisers with 50 million consumers while leaving the inventory segmentation and pricing to to TWC.

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01 11 2010

The Rubicon Project Raises Another $18 Million, Completes Fox Audience Network Acquisition

Publié par Share dans .FOX / FAN, Rubicon Project

Rubicon is purchasing mostly the technology (ad server, MyAds self-service ad buying platform, targeting technology, realtime bidding algorithms) and taking on about 100 of FAN’s technology employees (after the other half of FAN’s employees, the sales team, lost their jobs last week). FAN’s third-party ad network is not part of the deal.

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01 11 2010

Advertisers, Agencies Plan Shift From General To Targeted Ad Networks, Remain Dubious About DSPs

Publié par Share dans Ad Networks (Régies Publicitaires), DSP (Demand Side Platform), Media Agencies (Agences Média)

Spending on general, broad-based ad networks — which currently are the dominant source among advertisers and agencies that buy online advertising inventory though networks — will decline over the next 12 months as Madison Avenue shifts its focus toward more targeted options based on user behavior or social networks.

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28 10 2010

The Zombie Marketing Invasion

Publié par Share dans Tribal Fusion

Just ask Sears. The company did something very unexpected to celebrate Halloween: it redesigned the home page of its online department store to appeal to a target audience of the undead (OK, technically its an audience of human consumers who happen to appreciate zombie humor).

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25 10 2010

Republicans Tout Voter Data Matched Ad Targeting on AOL

Publié par Share dans AOL Advertising (ex Platform-A), Data Privacy (Données Personnelles)

The Republican National Committee provided voter data to AOL recently for last-minute online ad targeting. An e-mail sent to GOP Senate campaigns from the National Republican Senatorial Committee this morning touted the data pass-along, telling them they could now target Republicans by location, voting habits, and other criteria

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25 10 2010

Mobile and Video Muscle Onto Ad Exchanges

Publié par Share dans Ad Networks (Régies Publicitaires), DSP (Demand Side Platform), Mobile (Téléphone Portable), Video Networks (Publicité Vidéo)

A slew of companies have lately begun supporting new formats, in particular mobile and pre-roll ads. Among them are Microsoft, Adap.tv, BrightRoll, demand-side platform DataXu, and Research in Motion. As with display, ads are auctioned on a real-time basis through ad exchanges and other « sell-side aggregators, » with assets provided by ad networks and demand-side platforms.

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21 10 2010

Alternatives to Expandable Ads

Publié par Share dans Ad Exchanges (Places de marché), DSP (Demand Side Platform), Tribal Fusion, Video Networks (Publicité Vidéo)

The company transforms standard banner ads into dynamic flash ads with rich-media functionality. « It is possible to get the same excitement and engagement with consumers from standard units that can scale and don’t frustrate users, » he says. « Our ads can run anywhere including exchanges, through DSPs, ad networks and of course directly on sites – they are also not hamstrung by requirements to drop code in a publisher’s page. »

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14 10 2010

Expanding Ads Grow Up

Publié par Share dans Tribal Fusion, Video Networks (Publicité Vidéo)

By culling years of data and tracking consumer behavior with startling intensity, publishers and rich media companies are now able to develop better, more effective banners that are transforming the expanding ad experience for consumers both through Internet and mobile media. The new crop does more to abide by best practices,  offering a rich advertising experience than these units ever have before.

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06 10 2010

Undertone Networks Launches DirectConnect

Publié par Share dans Undertone

DirectConnect automates access to Undertone’s inventory so agencies can target audiences using familiar data. Four agency trading desks have already signed on to use DirectConnect, including WPP’s MEC.

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28 09 2010

Exclusive: MySpace and Rubicon Project in FAN Swap Deal

Publié par Share dans .FOX / FAN, Rubicon Project

MySpace is trading most of the assets of its Fox Audience Network to the Rubicon Project in exchange for a significant equity minority stake, according to sources close to the situation. Under the deal, which is nearly complete with a signed term sheet, MySpace will hand over a number of parts of FAN, including most of its 300 employees.

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28 09 2010

« Co-opetition » reshapes advertising landscape

Publié par Share dans Ad Exchanges (Places de marché), Ad Networks (Régies Publicitaires), DSP (Demand Side Platform), Media Agencies (Agences Média), Media Buying Platform

« But you see agencies are, in fact, developing customer relationships through demand-side platforms and databases of online users that are housed in agencies. The boundaries that used to be very clear are not so clear anymore. »

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27 08 2010

AOL Or Microsoft Could Buy Ad Startup AppNexus, Say Gossipers

Publié par Share dans AOL Advertising (ex Platform-A), AppNexus, Merger & Acquisition (Fusion/Acquisition), Microsoft

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04 08 2010

Updated: Armstrong: Mission Is To Make A Sick Company Healthy

Publié par Share dans AOL Advertising (ex Platform-A)

Ad Desk is being built as—“And this is probably not the best analogy these days,” Armstrong said—a “Goldman Sachs structure,” where the platform will sit on top of the ad exchanges and demand-side platforms to clear trades through those systems. “We are testing DSP relationships right now as well so you’ll see us working on that over the next 12 months.”

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26 07 2010

New NBCU Ad Network Plans to Reach Beyond NBCU Properties

Publié par Share dans Ad Networks (Régies Publicitaires)

NBC Universal is getting into the ad network business, first selling inventory across a handful of its own properties, then possibly expanding into others. The network, called Universal Audience Platform, launched today with 21 NBCU properties, including Bravotv.com, NBC.com, Oxygen.com and Syfy.com. While advertisers have previously had the ability to buy packages that spanned NBCU properties, this is the first time they can buy display inventory based on audience segment rather than brand.

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21 06 2010

Adknowledge acquires Hydra, leading CPA affiliate network

Publié par Share dans Ad Networks (Régies Publicitaires), Merger & Acquisition (Fusion/Acquisition)

Adknowledge, the largest privately-owned Internet ad network, today announced it has completed its acquisition of Hydra Group (www.hydragroup.com), a premium CPA (cost-per-acquisition) performance marketing network.

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25 05 2010

Adify Streamlines Video Advertising for 200+ Vertical Ad Networks and 18,000+ Publishers With New VAST 2.0 Implementation

Publié par Share dans Adify

Adify Boosts Industry Capacity to Serve Video Ads, Enhancing Reach, Metrics and Digital Video ROI for Brand Advertisers

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15 05 2010

Adify Licenses NetSeer Technology To Lift Ad Conversions

Publié par Share dans Adify

Kaufman says. « This is about buying an audience across sites that they are most passionate about, » she says. « Audience buying is code for find-your-person-on-anything, but numerous studies also point to site content, design and other factors as being extremely important. »

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10 05 2010

E Bay : Horyzon comportemental

Publié par Share dans Ad Networks (Régies Publicitaires)

Horyzon et E Bay vont commercialiser en juin prochain de la publicité s’appuyant sur l’étude du comportement de l’internaute sur E Bay. “Ce ciblage s’appuiera sur de l’information riche (les utilisateurs passent sur E Bay en moyenne une heure par mois) plus qualifiée qu’un historique de search.”

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14 04 2010

Compete Launches Next-Generation Audience Insights for Publishers With New Features From Fox Audience Network

Publié par Share dans .FOX / FAN, Kantar

The digital intelligence division of Kantar Media, today launched a first-of-its-kind service that now incorporates Fox Audience Network’s reach of more than 150 million consumers into the new Compete XL measurement methodology, introducing to the industry valuable new data that describes consumer lifestyles, passions and purchasing behaviors.

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31 03 2010

OpenX Partners with Orange for EU Ad Market

Publié par Share dans Ad Exchanges (Places de marché), Orange

Orange will operate the market, bringing suppliers (publishers) and buyers (agencies and advertisers) to the market. OpenX will power the underlying global market and technology. All supply and demand will connect via the single global market that OpenX powers, ensuring the full network effect and global competition so important to online ad marketplaces. At the same time, customers in Europe will be sold and supported by a local, dedicated Orange team with a very rich understanding of the needs and subtleties of each market.

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31 03 2010

BPA Partners With Bizo on b2b Audience Snapshots

Publié par Share dans Ad Networks (Régies Publicitaires), Bizo

B2b ad network Bizo is blending the business demographics it uses with ad clients to target campaigns with BPA Worldwide’s BPA Interactive tool for auditing site traffic. Combined, they are building an online dashboard that is designed to give publishers a better profile of their own sites to offer advertisers.

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25 03 2010

.Fox Networks and comScore Reveal Ground-Breaking Findings About the Branding Impact of Online Advertising

Publié par Share dans .FOX / FAN, comScore

Anthony Rhind, Global Co-CEO, Havas Digital, one of the agencies that sponsored the study adds, “This .Fox research is valuable because it looks beyond the usual data used by the industry for media trading. As opposed to relying on the usual simplistic denominators of click-thru & last event attribution, this research centres on consumer behaviour proxies that are better placed to reflect communication goals, defining success based on a mix of visitation, engagement and search behaviour across a four week period…

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24 03 2010

Connexus Corporation and Epic Advertising Announce Merger

Publié par Share dans Ad Networks (Régies Publicitaires), Merger & Acquisition (Fusion/Acquisition)

Connexus Corporation, owner of Traffic Marketplace, the premier online ad network and social media company, and Epic Advertising, the world’s largest privately-owned performance network and search marketing company, today announced their intent to merge. The two companies will combine to form one of the largest private digital media companies globally, offering advertisers and publishers the ability to access display, search and social media internet traffic from over 225 countries and territories around the world.

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