Behavioral Advertising / Publicité Comportementale

Alain Sanjaume blog's, Senior European Consultant, eXelate

Archives pour la catégorie “24/7 Real Media (OAS Adserver & Adnetwork)”

23 03 2010

24/7 Real Media and Maxifier Announce Display Optimization for Inventory Revenue Maximization

Publié par Share dans 24/7 Real Media (OAS Adserver & Adnetwork)

Publishers using Open AdStream, 24/7 Real Media’s renowned ad management platform for the targeting and delivery of multi-channel digital advertising, can now maximize their overall inventory performance by managing all campaigns simultaneously or improving the performance of a particular campaign, taking into consideration placement, targeting, and creative levels. This solution gives publishers more visibility into their data and control over inventory performance, helping to improve in-house monetization and trafficker efficiency.

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09 03 2010

24/7 Real Media Integrates With Omniture Data

Publié par Share dans 24/7 Real Media (OAS Adserver & Adnetwork), Omniture (Adobe)

24/7 Real Media will publicly release Tuesday Open AdStream 10, an upgrade to its multichannel ad management, targeting and delivery platform. The update allows the publisher’s ad management platform to speak with Omniture’s enterprise analytics platform SiteCatalyst.

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09 02 2010

Compete and 24/7 Real Media Partner to Bring Greater Accountability to Online Advertising

Publié par Share dans 24/7 Real Media (OAS Adserver & Adnetwork)

Today was announced a partnership that provides advertisers and agencies with new levels of assurance that the sites in their media plans deliver their target audiences. Combining comprehensive audience analyses derived from Compete’s online consumer panel with the precision targeting of the Global Web Alliance, this new partnership enables advertisers and agencies to verify existing behavioral segments, and also create custom segments to ensure their ad campaigns include the highest-indexing online properties for their desired audience.

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14 10 2009

24/7 Real Media and Omniture increase value of advertising inventory

Publié par Share dans 24/7 Real Media (OAS Adserver & Adnetwork), Omniture (Adobe), WPP/GroupM

The two WPP companies announced that Dominion Enterprises is deploying an integrated ad management and analytics offering from 24/7 Real Media and Omniture to increase the value of its advertising inventory.

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16 07 2009

Julien Gardès rejoint 24/7 Real Media

Publié par Share dans 24/7 Real Media (OAS Adserver & Adnetwork), tags: behavioral targeting, behavioural targeting, ciblage comportemental, e-pub, marketing direct, publicité intéractive, publicité online, targeting, wunderloop (AudienceScience)

Julien aura notamment pour mission de développer la base de clients existants et de faire bénéficier au marché des nouvelles fonctionnalités (ciblage comportemental, retargeting…).

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01 10 2008

24/7 Real Media lance Open AdStream 7.0

Publié par Share dans 24/7 Real Media (OAS Adserver & Adnetwork), Adservers

De nouvelles fonctionnalités telles que le ciblage comportemental via une architecture à tag unique ou l’analyse des conversions (après exposition à la publicité ou clic sur la bannière) complètent le dispositif.

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27 08 2008

Microsoft revient à la charge pour 24/7 Real Media

Publié par Share dans 24/7 Real Media (OAS Adserver & Adnetwork), Microsoft, WPP/GroupM

Nouveau rebondissement sur le marché de la publicité en ligne. Alors que 24/7 Real Media et aQuantive ont été respectivement rachetés l’année dernière par WPP et Microsoft, ceux-ci pourraient effectuer un échange partiel.

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28 04 2008

24/7 Real Media and Mindset Media Join Hands to Read Minds

Publié par Share dans 24/7 Real Media (OAS Adserver & Adnetwork)

La voie est ouverte aux idées qui pourraient faire plus fort que le ciblage comportemental. Alors découvrez ici le formidable (sic) « psychographic targeting »

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Alain Sanjaume blog's, Senior European Consultant, eXelate

Archives pour la catégorie “24/7 Real Media (OAS Adserver & Adnetwork)”

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