Behavioral Advertising / Publicité Comportementale » AOL Advertising (ex Platform-A)

AOL brings in Rubicon Project to cover withdrawal from Europe

Share — Wed, 10 Mar 2010 09:31:41 +0000

The Rubicon Project is benefiting from AOL’s retrenchment in continental Europe, having been brought in to manage unsold inventory in six markets including Spain.

Report: AOL To Pull Premium Advertising From Ad.com

Share — Wed, 02 Dec 2009 19:03:25 +0000

AOL will stop selling premium inventory inventory through its Advertising.com ad network in an effort to boost pricing, according to JP Morgan analyst Imran Khan.

Mobclix partners with Advertising.com, Traffic Marketplace for consolidated buys

Share — Wed, 28 Oct 2009 11:42:39 +0000

With mobile and online advertising combined in this partnership, advertisers will have their return metrics consolidated from multiple campaigns to a single report. Now, advertisers can get the full report on what their audience reach is and what the conversion rates are.

Taking AOL Back: Forget Platform-A; It’s Just AOL Advertising Now

Share — Fri, 24 Jul 2009 06:44:23 +0000

Oubliez donc Platform-A, le nom de régie d’AOL, qui rechange de sigle pour adopter celui d’AOL Advertising qui n’est pas plus original, mais surtout plus facile à reconnaitre.

Platform-A complète son offre en France avec les technologies publicitaires de TACODA

Share — Mon, 30 Mar 2009 18:48:00 +0000

Platform-A propose désormais en France les technologies de publicité comportementale de TACODA, basées sur le comportement réel des internautes.

ValueClick Media sues Platform-A’s Tacoda arm.

Share — Tue, 18 Nov 2008 07:51:09 +0000

The article reports that Tacoda is being sued by ValueClick Media for an alleged breach of patent. According to the latter, the behavioral targeting technology that is being used by Platform-A, the parent of Tacoda, belongs to them. The technology was acquired by ValueClick after it purchased Be Free in 2002.

Wunderloop conclut un partenariat technologique avec Adtech

Share — Thu, 06 Nov 2008 20:43:31 +0000

Le spécialiste de la publicité comportementale Wunderloop vient de conclure un partenariat technologique avec Adtech, fournisseur leader de technologie d’adserving…

Platform-A Draws Behavioral Targeting Strengths from Tacoda, Advertising.com

Share — Wed, 30 Apr 2008 07:51:55 +0000

La technologie de ciblage comportemental Tacoda, dernièrement rachetée par AOL, va être déployée au sein de Platform-A et par conséquence au sein d’Advertising.com…

Lynda Clarizio, ex-Advertising.com, prend la tête d’AOL Platform A

Share — Wed, 12 Mar 2008 10:59:53 +0000

Le patron actuel Curt Viebranz est débarqué. Il était fondateur de Tacoda, technologie de ciblage comportemental rachetée par AOL dernièrement.

Quelles sont les Régies pub externes les plus puissantes du marché français ?

Share — Wed, 05 Mar 2008 16:50:08 +0000

Les Régies équipées de leurs solutions par ciblage comportemental (Advertising, Adviva, Adconion) ont un reach extraordinaire?!? Sont elles concurrents des régies traditionnelles?