http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/10/25/republicans-tout-voter-data-matched-ad-targeting-on-aol/ http://www.ciblage-comportemental.net/blog/2010/10/25/republicans-tout-voter-data-matched-ad-targeting-on-aol/#comments Mon, 25 Oct 2010 19:13:34 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5356 The Republican National Committee provided voter data to AOL recently for last-minute online ad targeting. An e-mail sent to GOP Senate campaigns from the National Republican Senatorial Committee this morning touted the data pass-along, telling them they could now target Republicans by location, voting habits, and other criteria

]]> http://www.ciblage-comportemental.net/blog/2010/10/25/republicans-tout-voter-data-matched-ad-targeting-on-aol/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/08/27/aol-or-microsoft-could-buy-ad-startup-appnexus-say-gossipers/ http://www.ciblage-comportemental.net/blog/2010/08/27/aol-or-microsoft-could-buy-ad-startup-appnexus-say-gossipers/#comments Fri, 27 Aug 2010 10:34:06 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4719

As RTB appears set to take over a large portion of the display market over the next few years, major advertising players are building, acquiring, or partnering their way into the market.

]]> http://www.ciblage-comportemental.net/blog/2010/08/27/aol-or-microsoft-could-buy-ad-startup-appnexus-say-gossipers/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/08/04/updated-armstrong-mission-is-to-make-a-sick-company-healthy/ http://www.ciblage-comportemental.net/blog/2010/08/04/updated-armstrong-mission-is-to-make-a-sick-company-healthy/#comments Wed, 04 Aug 2010 05:51:53 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4545 Ad Desk is being built as—“And this is probably not the best analogy these days,” Armstrong said—a “Goldman Sachs structure,” where the platform will sit on top of the ad exchanges and demand-side platforms to clear trades through those systems. “We are testing DSP relationships right now as well so you’ll see us working on that over the next 12 months.”

]]> http://www.ciblage-comportemental.net/blog/2010/08/04/updated-armstrong-mission-is-to-make-a-sick-company-healthy/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/03/10/aol-brings-in-rubicon-project-to-cover-withdrawal-from-europe/ http://www.ciblage-comportemental.net/blog/2010/03/10/aol-brings-in-rubicon-project-to-cover-withdrawal-from-europe/#comments Wed, 10 Mar 2010 09:31:41 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3274 The Rubicon Project is benefiting from AOL’s retrenchment in continental Europe, having been brought in to manage unsold inventory in six markets including Spain.

]]> http://www.ciblage-comportemental.net/blog/2010/03/10/aol-brings-in-rubicon-project-to-cover-withdrawal-from-europe/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/12/02/report-aol-to-pull-premium-advertising-from-ad-com/ http://www.ciblage-comportemental.net/blog/2009/12/02/report-aol-to-pull-premium-advertising-from-ad-com/#comments Wed, 02 Dec 2009 19:03:25 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2504 AOL will stop selling premium inventory inventory through its Advertising.com ad network in an effort to boost pricing, according to JP Morgan analyst Imran Khan.

]]> http://www.ciblage-comportemental.net/blog/2009/12/02/report-aol-to-pull-premium-advertising-from-ad-com/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/10/28/mobclix-partners-with-advertising-com-traffic-marketplace-for-consolidated-buys/ http://www.ciblage-comportemental.net/blog/2009/10/28/mobclix-partners-with-advertising-com-traffic-marketplace-for-consolidated-buys/#comments Wed, 28 Oct 2009 11:42:39 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2185 With mobile and online advertising combined in this partnership, advertisers will have their return metrics consolidated from multiple campaigns to a single report. Now, advertisers can get the full report on what their audience reach is and what the conversion rates are.

]]> http://www.ciblage-comportemental.net/blog/2009/10/28/mobclix-partners-with-advertising-com-traffic-marketplace-for-consolidated-buys/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/07/24/taking-aol-back-forget-platform-a-its-just-aol-advertising-now/ http://www.ciblage-comportemental.net/blog/2009/07/24/taking-aol-back-forget-platform-a-its-just-aol-advertising-now/#comments Fri, 24 Jul 2009 06:44:23 +0000 Share http://www.ciblage-comportemental.net/blog/?p=1676 Oubliez donc Platform-A, le nom de régie d’AOL, qui rechange de sigle pour adopter celui d’AOL Advertising qui n’est pas plus original, mais surtout plus facile à reconnaitre.

]]> http://www.ciblage-comportemental.net/blog/2009/07/24/taking-aol-back-forget-platform-a-its-just-aol-advertising-now/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/03/30/platform-a-complete-son-offre-en-france-avec-les-technologies-publicitaires-de-tacoda/ http://www.ciblage-comportemental.net/blog/2009/03/30/platform-a-complete-son-offre-en-france-avec-les-technologies-publicitaires-de-tacoda/#comments Mon, 30 Mar 2009 18:48:00 +0000 Share http://www.ciblage-comportemental.net/blog/?p=1235 Platform-A propose désormais en France les technologies de publicité comportementale de TACODA, basées sur le comportement réel des internautes.

]]> http://www.ciblage-comportemental.net/blog/2009/03/30/platform-a-complete-son-offre-en-france-avec-les-technologies-publicitaires-de-tacoda/feed/ 0 http://www.ciblage-comportemental.net/blog/2008/11/18/valueclick-media-sues-platform-as-tacoda-arm/ http://www.ciblage-comportemental.net/blog/2008/11/18/valueclick-media-sues-platform-as-tacoda-arm/#comments Tue, 18 Nov 2008 07:51:09 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2051 The article reports that Tacoda is being sued by ValueClick Media for an alleged breach of patent. According to the latter, the behavioral targeting technology that is being used by Platform-A, the parent of Tacoda, belongs to them. The technology was acquired by ValueClick after it purchased Be Free in 2002.

]]> http://www.ciblage-comportemental.net/blog/2008/11/18/valueclick-media-sues-platform-as-tacoda-arm/feed/ 0 http://www.ciblage-comportemental.net/blog/2008/11/06/wunderloop-conclut-un-partenariat-technologique-avec-adtech/ http://www.ciblage-comportemental.net/blog/2008/11/06/wunderloop-conclut-un-partenariat-technologique-avec-adtech/#comments Thu, 06 Nov 2008 20:43:31 +0000 Share http://www.ciblage-comportemental.net/blog/?p=1041 Le spécialiste de la publicité comportementale Wunderloop vient de conclure un partenariat technologique avec Adtech, fournisseur leader de technologie d’adserving…

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