http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/11/11/admeld-powers-weather-channel%e2%80%99s-private-ad-exchange/ http://www.ciblage-comportemental.net/blog/2010/11/11/admeld-powers-weather-channel%e2%80%99s-private-ad-exchange/#comments Thu, 11 Nov 2010 05:58:09 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5577 In what’s being sold as the first cross-platform private ad exchange, The Weather Channel’s Category 5 developed by AdMeld promises to connect advertisers with 50 million consumers while leaving the inventory segmentation and pricing to to TWC.

]]> http://www.ciblage-comportemental.net/blog/2010/11/11/admeld-powers-weather-channel%e2%80%99s-private-ad-exchange/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/01/the-rubicon-project-raises-another-18-million-completes-fox-audience-network-acquisition/ http://www.ciblage-comportemental.net/blog/2010/11/01/the-rubicon-project-raises-another-18-million-completes-fox-audience-network-acquisition/#comments Mon, 01 Nov 2010 19:23:57 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5398 Rubicon is purchasing mostly the technology (ad server, MyAds self-service ad buying platform, targeting technology, realtime bidding algorithms) and taking on about 100 of FAN’s technology employees (after the other half of FAN’s employees, the sales team, lost their jobs last week). FAN’s third-party ad network is not part of the deal.

]]> http://www.ciblage-comportemental.net/blog/2010/11/01/the-rubicon-project-raises-another-18-million-completes-fox-audience-network-acquisition/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/01/advertisers-agencies-plan-shift-from-general-to-targeted-ad-networks-remain-dubious-about-dsps/ http://www.ciblage-comportemental.net/blog/2010/11/01/advertisers-agencies-plan-shift-from-general-to-targeted-ad-networks-remain-dubious-about-dsps/#comments Mon, 01 Nov 2010 18:11:19 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5453 Spending on general, broad-based ad networks — which currently are the dominant source among advertisers and agencies that buy online advertising inventory though networks — will decline over the next 12 months as Madison Avenue shifts its focus toward more targeted options based on user behavior or social networks.

]]> http://www.ciblage-comportemental.net/blog/2010/11/01/advertisers-agencies-plan-shift-from-general-to-targeted-ad-networks-remain-dubious-about-dsps/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/28/the-zombie-marketing-invasion/ http://www.ciblage-comportemental.net/blog/2010/10/28/the-zombie-marketing-invasion/#comments Thu, 28 Oct 2010 08:24:20 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5411 Just ask Sears. The company did something very unexpected to celebrate Halloween: it redesigned the home page of its online department store to appeal to a target audience of the undead (OK, technically its an audience of human consumers who happen to appreciate zombie humor).

]]> http://www.ciblage-comportemental.net/blog/2010/10/28/the-zombie-marketing-invasion/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/25/republicans-tout-voter-data-matched-ad-targeting-on-aol/ http://www.ciblage-comportemental.net/blog/2010/10/25/republicans-tout-voter-data-matched-ad-targeting-on-aol/#comments Mon, 25 Oct 2010 19:13:34 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5356 The Republican National Committee provided voter data to AOL recently for last-minute online ad targeting. An e-mail sent to GOP Senate campaigns from the National Republican Senatorial Committee this morning touted the data pass-along, telling them they could now target Republicans by location, voting habits, and other criteria

]]> http://www.ciblage-comportemental.net/blog/2010/10/25/republicans-tout-voter-data-matched-ad-targeting-on-aol/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/25/mobile-and-video-muscle-onto-ad-exchanges/ http://www.ciblage-comportemental.net/blog/2010/10/25/mobile-and-video-muscle-onto-ad-exchanges/#comments Mon, 25 Oct 2010 17:11:45 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5343 A slew of companies have lately begun supporting new formats, in particular mobile and pre-roll ads. Among them are Microsoft, Adap.tv, BrightRoll, demand-side platform DataXu, and Research in Motion. As with display, ads are auctioned on a real-time basis through ad exchanges and other « sell-side aggregators, » with assets provided by ad networks and demand-side platforms.

]]> http://www.ciblage-comportemental.net/blog/2010/10/25/mobile-and-video-muscle-onto-ad-exchanges/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/21/alternatives-to-expandable-ads/ http://www.ciblage-comportemental.net/blog/2010/10/21/alternatives-to-expandable-ads/#comments Thu, 21 Oct 2010 14:28:07 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5295 The company transforms standard banner ads into dynamic flash ads with rich-media functionality. « It is possible to get the same excitement and engagement with consumers from standard units that can scale and don’t frustrate users, » he says. « Our ads can run anywhere including exchanges, through DSPs, ad networks and of course directly on sites – they are also not hamstrung by requirements to drop code in a publisher’s page. »

]]> http://www.ciblage-comportemental.net/blog/2010/10/21/alternatives-to-expandable-ads/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/14/expanding-ads-grow-up/ http://www.ciblage-comportemental.net/blog/2010/10/14/expanding-ads-grow-up/#comments Thu, 14 Oct 2010 06:14:29 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5214 By culling years of data and tracking consumer behavior with startling intensity, publishers and rich media companies are now able to develop better, more effective banners that are transforming the expanding ad experience for consumers both through Internet and mobile media. The new crop does more to abide by best practices,  offering a rich advertising experience than these units ever have before.

]]> http://www.ciblage-comportemental.net/blog/2010/10/14/expanding-ads-grow-up/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/06/undertone-networks-launches-directconnect/ http://www.ciblage-comportemental.net/blog/2010/10/06/undertone-networks-launches-directconnect/#comments Wed, 06 Oct 2010 11:58:07 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5124 DirectConnect automates access to Undertone’s inventory so agencies can target audiences using familiar data. Four agency trading desks have already signed on to use DirectConnect, including WPP’s MEC.

]]> http://www.ciblage-comportemental.net/blog/2010/10/06/undertone-networks-launches-directconnect/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/09/28/exclusive-myspace-and-rubicon-project-in-fan-swap-deal/ http://www.ciblage-comportemental.net/blog/2010/09/28/exclusive-myspace-and-rubicon-project-in-fan-swap-deal/#comments Tue, 28 Sep 2010 18:25:55 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5009 MySpace is trading most of the assets of its Fox Audience Network to the Rubicon Project in exchange for a significant equity minority stake, according to sources close to the situation. Under the deal, which is nearly complete with a signed term sheet, MySpace will hand over a number of parts of FAN, including most of its 300 employees.

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