Archives pour la catégorie “.FOX / FAN”

01 11 2010

The Rubicon Project Raises Another $18 Million, Completes Fox Audience Network Acquisition

Publié par Share dans .FOX / FAN, Rubicon Project

Rubicon is purchasing mostly the technology (ad server, MyAds self-service ad buying platform, targeting technology, realtime bidding algorithms) and taking on about 100 of FAN’s technology employees (after the other half of FAN’s employees, the sales team, lost their jobs last week). FAN’s third-party ad network is not part of the deal.

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28 09 2010

Exclusive: MySpace and Rubicon Project in FAN Swap Deal

Publié par Share dans .FOX / FAN, Rubicon Project

MySpace is trading most of the assets of its Fox Audience Network to the Rubicon Project in exchange for a significant equity minority stake, according to sources close to the situation. Under the deal, which is nearly complete with a signed term sheet, MySpace will hand over a number of parts of FAN, including most of its 300 employees.

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14 04 2010

Compete Launches Next-Generation Audience Insights for Publishers With New Features From Fox Audience Network

Publié par Share dans .FOX / FAN, Kantar

The digital intelligence division of Kantar Media, today launched a first-of-its-kind service that now incorporates Fox Audience Network’s reach of more than 150 million consumers into the new Compete XL measurement methodology, introducing to the industry valuable new data that describes consumer lifestyles, passions and purchasing behaviors.

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25 03 2010

.Fox Networks and comScore Reveal Ground-Breaking Findings About the Branding Impact of Online Advertising

Publié par Share dans .FOX / FAN, comScore

Anthony Rhind, Global Co-CEO, Havas Digital, one of the agencies that sponsored the study adds, “This .Fox research is valuable because it looks beyond the usual data used by the industry for media trading. As opposed to relying on the usual simplistic denominators of click-thru & last event attribution, this research centres on consumer behaviour proxies that are better placed to reflect communication goals, defining success based on a mix of visitation, engagement and search behaviour across a four week period…

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