Archives pour la catégorie “Social Networks (Réseaux Sociaux)”

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28 11 2010

Social Media Data: The Benefits of Friends

Publié par Share dans Data Exchanges, Social Networks (Réseaux Sociaux)

Facebook, the obvious key player in the social data game, is currently taking a backseat to scrappier startups, both to avoid overstepping privacy sensitivities and to focus on other growth areas. That’s left an opportunity for new companies like Media6Degrees, 33Across and RadiumOne, which are licensing large amounts of data from instant-messaging clients, sharing applications and blog services in order to piece together customized social networks for ad campaigns.

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29 10 2010

Search And The Rise Of Facebook

Publié par Share dans Facebook

With the ability to target Facebook advertising with very specific targeting and bid on a CPC basis, it is only a matter of time for significantly more performance-based advertising dollars to follow suit. Social media is part of social search marketing; however, social media (Facebook) is also part of the display ecosystem.

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29 10 2010

Let’s Make A Deal: Facebook’s Groupon-Killer

Publié par Share dans Facebook, Geo-localisation

Having only recently launched its location-based Places feature, Facebook is reportedly testing a « Deals » service with which businesses can offer incentives to users whenever they check-in to a physical store.

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27 10 2010

Elevator Pitch: OpenAmplify makes sense of online buzz

Publié par Share dans Social Networks (Réseaux Sociaux), Technology

« OpenAmplify uses multi-patented text analysis software to ‘read’ and understand the meaning of every word in every sentence and paragraph that it analyses across social networks and the wider web. It understands what’s being discussed, how, when, where and why – making it extremely valuable for anyone seeking to monetise, analyse or create value from online content.

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27 10 2010

Facebook Files for Patent on Inferential Ad Targeting

Publié par Share dans Facebook

Facebook has filed for an ad targeting patent that lets the company direct ads based on the tastes of a a user’s friends, on top of their own explicit interests.

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22 10 2010

Marketing Data RoundUp: Facebook ads could mistakenly ‘out’ a gay user

Publié par Share dans Data Privacy (Données Personnelles), Facebook

Half of ads targeted to gay men didn’t mention the word « gay » in the text, so a user would have no idea that he had been targeted on the basis of sexuality, it continued. « Yet by clicking it he would reveal to the advertiser both his sexual-preference and some kind of » personal identification, such as IP address, or email address if he signs up on the advertiser’s site.

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20 10 2010

Market Exists for Facebook User IDs, But Risk May Outweigh Benefits

Publié par Share dans Data Privacy (Données Personnelles), Facebook

Some top Facebook applications such as Zynga’s FarmVille had transmitted « Facebook ID numbers to at least 25 advertising and data firms, several of which build profiles of Internet users by tracking their online activities. » The article referred to the transfer of Facebook user IDs as a « privacy breach » because, the story stated, « Facebook prohibits app makers from transferring data about users to outside advertising and data companies, even if a user agrees. »

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19 10 2010

gWallet Founder Launches Social Data-Driven Ad Network

Publié par Share dans Social Networks (Réseaux Sociaux)

Gurbaksh Chahal, the serial entrepreneur who started behavioral targeting firm Blue Lithium and virtual payments provider gWallet today unveiled his latest venture: RadiumOne, an ad network promising better results by mining the social graph to target ads.

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17 10 2010

Referrer URLs and Privacy Risks

Publié par Share dans Data Privacy (Données Personnelles), Facebook, Rapleaf

The Wall Street Journal’s recent article in the “What They Know” series discussed the problem of Facebook IDs being passed to ad networks.  This is a serious potential privacy risk – and most Facebook applications are impacted by this issue.

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14 10 2010

Search Reaches Turning Point With Social Integration

Publié par Share dans Facebook, Microsoft, Search retargeting

Microsoft and Facebook made interesting advancements yesterday by announcing the integration of social signals into Bing. It makes me wonder what search engines will look like in two to five years and whether advertisers will need technology like retargeting or behavioral targeting to serve up relevant ads to consumers or will the ads rely more on signals from our social connections.

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30 09 2010

The tragic loss of Facebook conversion tracking

Publié par Share dans Facebook

Facebook eliminated conversion tracking.  The explanation was something along the lines that they didn’t feel it was relevant to the social nature of their ads and they think it’s more important to track their social metrics like “shares” and “fans”. Hmmm, what!!??!  What’s the whole point of what we’re doing?  Our goal is to get people to actually buy something!  So we need to measure it.

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28 09 2010

Twitter Self-Serve Ad Platform Coming Next Year

Publié par Share dans Twitter

Twitter plans to launch a self-service advertising platform in 2011 which will include the ability to geo-target commercial messages, according to the company’s COO, Dick Costolo.

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27 09 2010

Report: Twitter Leaves Madison Ave. Wanting

Publié par Share dans Twitter

“The popularity of Twitter has fueled expectations that marketers could use the service to target relevant ads to consumers interested in real-time information about breaking events and other topics,”

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27 09 2010

Facebook Places Already Having An Impact

Publié par Share dans Facebook, Geo-localisation

But as brands embrace geo-location ad campaigns, they should not ignore what has been proven to be popular among consumers on Facebook – coupons and other straightforward offers. With 500 million users now, a considerable knowledge store has developed about what they like and how they like to be contacted – down to the day, and hour.

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22 09 2010

3 Reasons Why New Twitter Means a Profitable Twitter

Publié par Share dans Twitter

Targeted ads: As Stone alludes to, there is also plenty of room and functionality to run very targeted ads (Twitter profitability here we come anyone?). « It’s faster, it’s easier and it’s a richer experience, » said Williams. « Simple things that are cryptic on Twitter today become a lot more clear. »

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15 09 2010

Schmidt: We’ll pull Facebook’s data by hook or by crook

Publié par Share dans Facebook, Google

« The best thing that would happen is for Facebook to open up its data, » Mr. Schmidt said. « Failing that, there are other ways to get that information. » He declined to be specific.

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15 09 2010

Exclusive: Facebook and Microsoft Deep in Talks About Deepening Search Ties

Publié par Share dans Facebook, Microsoft

According to those sources, that includes the possibility for the software giant’s Bing search service to mine anonimized data from consumer usage of the social networking site’s recently introduced Like buttons.

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31 08 2010

Facebook Ad Network – Is It Coming?

Publié par Share dans Facebook

Whether privacy advocates or Facebook users like it or not, Facebook is amassing incredibly rich and detailed profiles on its community from a variety of sources that can be used to target ads with ever more effectiveness. Furthermore, you can target unique niches of people in quantities that really no other media property could possibly match. For example, « women in 10 particular cities between 18 and 28 who love bike riding. »

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31 08 2010

Facebook Wins Patent For Click-Behavior Based Search Engine Algorithm

Publié par Share dans Facebook, Search Engine (Moteur de Recherche)

It will be interesting to see how this patent will affect search engine players like Google who are likely to have such click-behavior analysis incorporated into their search engine ranking algorithm.

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27 08 2010

Facebook Lets Advertisers Broaden Age Targeting, Potentially Providing Cheaper Valuable Inventory

Publié par Share dans Facebook

The company already lets you select advertising demographics based on factors like age, sex and city. Now, it’s giving you the option to slightly expand the scope of the ages you target, giving you access to more people near your desired target, who may cost less to reach.

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19 08 2010

AT&T Business Directory Relaunches With Search And Social Focus

Publié par Share dans Facebook, Geo-localisation

AT&T’s business directory reentered the online market Thursday with the launch of its new Web site, complete with geo-location targeting, social services through Facebook and partnerships all with the aim of turning the portal into a community.The focus remains on local businesses and partners.

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18 08 2010

Facebook Unveils a Service to Announce Where Users Are

Publié par Share dans Facebook, Geo-localisation

Facebook’s Places borrows heavily from location-based social networks like Foursquare and Gowalla, which allow users to check in at places and broadcast their location to friends.

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17 08 2010

Marin Delivers On Facebook Keyword Targeting Tool

Publié par Share dans Facebook

Marin Software on Tuesday will make available a Facebook application that lets advertisers and agencies manage Facebook campaigns alongside those running in Google, Bing and Yahoo. Advanced features include audience segmentation, algorithmic bidding and ad rotation.

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