Archives pour la catégorie “Facebook”

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29 10 2010

Search And The Rise Of Facebook

Publié par Share dans Facebook

With the ability to target Facebook advertising with very specific targeting and bid on a CPC basis, it is only a matter of time for significantly more performance-based advertising dollars to follow suit. Social media is part of social search marketing; however, social media (Facebook) is also part of the display ecosystem.

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29 10 2010

Let’s Make A Deal: Facebook’s Groupon-Killer

Publié par Share dans Facebook, Geo-localisation

Having only recently launched its location-based Places feature, Facebook is reportedly testing a « Deals » service with which businesses can offer incentives to users whenever they check-in to a physical store.

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27 10 2010

Facebook Files for Patent on Inferential Ad Targeting

Publié par Share dans Facebook

Facebook has filed for an ad targeting patent that lets the company direct ads based on the tastes of a a user’s friends, on top of their own explicit interests.

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22 10 2010

Marketing Data RoundUp: Facebook ads could mistakenly ‘out’ a gay user

Publié par Share dans Data Privacy (Données Personnelles), Facebook

Half of ads targeted to gay men didn’t mention the word « gay » in the text, so a user would have no idea that he had been targeted on the basis of sexuality, it continued. « Yet by clicking it he would reveal to the advertiser both his sexual-preference and some kind of » personal identification, such as IP address, or email address if he signs up on the advertiser’s site.

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20 10 2010

Market Exists for Facebook User IDs, But Risk May Outweigh Benefits

Publié par Share dans Data Privacy (Données Personnelles), Facebook

Some top Facebook applications such as Zynga’s FarmVille had transmitted « Facebook ID numbers to at least 25 advertising and data firms, several of which build profiles of Internet users by tracking their online activities. » The article referred to the transfer of Facebook user IDs as a « privacy breach » because, the story stated, « Facebook prohibits app makers from transferring data about users to outside advertising and data companies, even if a user agrees. »

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17 10 2010

Referrer URLs and Privacy Risks

Publié par Share dans Data Privacy (Données Personnelles), Facebook, Rapleaf

The Wall Street Journal’s recent article in the “What They Know” series discussed the problem of Facebook IDs being passed to ad networks.  This is a serious potential privacy risk – and most Facebook applications are impacted by this issue.

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14 10 2010

Search Reaches Turning Point With Social Integration

Publié par Share dans Facebook, Microsoft, Search retargeting

Microsoft and Facebook made interesting advancements yesterday by announcing the integration of social signals into Bing. It makes me wonder what search engines will look like in two to five years and whether advertisers will need technology like retargeting or behavioral targeting to serve up relevant ads to consumers or will the ads rely more on signals from our social connections.

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30 09 2010

The tragic loss of Facebook conversion tracking

Publié par Share dans Facebook

Facebook eliminated conversion tracking.  The explanation was something along the lines that they didn’t feel it was relevant to the social nature of their ads and they think it’s more important to track their social metrics like “shares” and “fans”. Hmmm, what!!??!  What’s the whole point of what we’re doing?  Our goal is to get people to actually buy something!  So we need to measure it.

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27 09 2010

Facebook Places Already Having An Impact

Publié par Share dans Facebook, Geo-localisation

But as brands embrace geo-location ad campaigns, they should not ignore what has been proven to be popular among consumers on Facebook – coupons and other straightforward offers. With 500 million users now, a considerable knowledge store has developed about what they like and how they like to be contacted – down to the day, and hour.

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15 09 2010

Schmidt: We’ll pull Facebook’s data by hook or by crook

Publié par Share dans Facebook, Google

« The best thing that would happen is for Facebook to open up its data, » Mr. Schmidt said. « Failing that, there are other ways to get that information. » He declined to be specific.

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15 09 2010

Exclusive: Facebook and Microsoft Deep in Talks About Deepening Search Ties

Publié par Share dans Facebook, Microsoft

According to those sources, that includes the possibility for the software giant’s Bing search service to mine anonimized data from consumer usage of the social networking site’s recently introduced Like buttons.

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31 08 2010

Facebook Ad Network – Is It Coming?

Publié par Share dans Facebook

Whether privacy advocates or Facebook users like it or not, Facebook is amassing incredibly rich and detailed profiles on its community from a variety of sources that can be used to target ads with ever more effectiveness. Furthermore, you can target unique niches of people in quantities that really no other media property could possibly match. For example, « women in 10 particular cities between 18 and 28 who love bike riding. »

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31 08 2010

Facebook Wins Patent For Click-Behavior Based Search Engine Algorithm

Publié par Share dans Facebook, Search Engine (Moteur de Recherche)

It will be interesting to see how this patent will affect search engine players like Google who are likely to have such click-behavior analysis incorporated into their search engine ranking algorithm.

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27 08 2010

Facebook Lets Advertisers Broaden Age Targeting, Potentially Providing Cheaper Valuable Inventory

Publié par Share dans Facebook

The company already lets you select advertising demographics based on factors like age, sex and city. Now, it’s giving you the option to slightly expand the scope of the ages you target, giving you access to more people near your desired target, who may cost less to reach.

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19 08 2010

AT&T Business Directory Relaunches With Search And Social Focus

Publié par Share dans Facebook, Geo-localisation

AT&T’s business directory reentered the online market Thursday with the launch of its new Web site, complete with geo-location targeting, social services through Facebook and partnerships all with the aim of turning the portal into a community.The focus remains on local businesses and partners.

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18 08 2010

Facebook Unveils a Service to Announce Where Users Are

Publié par Share dans Facebook, Geo-localisation

Facebook’s Places borrows heavily from location-based social networks like Foursquare and Gowalla, which allow users to check in at places and broadcast their location to friends.

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17 08 2010

Marin Delivers On Facebook Keyword Targeting Tool

Publié par Share dans Facebook

Marin Software on Tuesday will make available a Facebook application that lets advertisers and agencies manage Facebook campaigns alongside those running in Google, Bing and Yahoo. Advanced features include audience segmentation, algorithmic bidding and ad rotation.

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16 08 2010

Targeting Your Facebook Messaging For the Greatest Impact

Publié par Share dans Facebook

Once you’ve taken the time to thoroughly analyze the data from Facebook Insights and Google Analytics, you can use the information to make changes to your messaging strategies.

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27 07 2010

The Time for Foursquare Marketing Is… Later? [STUDY]

Publié par Share dans Facebook, Foursquare, Geo-localisation, Twitter

Only 4% of the adult, Internet using population has used any kind of location-based service, and just 1% of all adults check into a location at least once a week. By contrast, more than 11% of online adults have used Twitter, and an estimated 28% of all Internet users have signed up for Facebook

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27 07 2010

An Amazon-Facebook Alliance to Make Shopping More Social

Publié par Share dans Data Exchanges, Facebook, e-commerce

When shoppers connect their Amazon and Facebook accounts, they see their Facebook profile photo on Amazon’s site. They also see which of their Facebook friends have upcoming birthdays, and receive gift suggestions based on the music, books and movies those friends have said they like on Facebook and on their Amazon wish lists. At the same time, they see recommendations on what to buy for themselves, based on what their friends like.

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15 07 2010

Facebook Makes it Easier for Developers to Let Advertisers Target Their Users

Publié par Share dans Facebook

Developers may be more encouraged to think about ways of generating value from Facebook Ads shown to users of their apps, like partnering with other agencies that are helping advertisers bid on Facebook Ads inventory.

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15 06 2010

Report: Starbucks’ Facebook Audience Equals $1.8 Billion

Publié par Share dans Advertisers (Annonceurs), Behavioral Surveys (Etudes Comportementales), Facebook, zzz

Starbucks’ 7.7 million Facebook fans are worth roughly $1.8 billion annually, according to Syncapse’s new study focusing on the Facebook audiences of 20 major brands. From the same research, McDonald’s fans annually spend an average of $159.79 more with the chain than do non-fans, representing the largest differential value of all the brands. And Oreo – affected in the calculations by its low price points and low purchase frequency for its products – saw the lowest value with a difference of $28.52.

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15 06 2010

How Will Facebook Make Money?

Publié par Share dans Facebook

Facebook’s userbase is so massive, and its database of user data is so rich, that it can do good business simply by selling ad space and by hosting apps on its own platform. “With the amount of volume they have, they only have to do simple things,” Phillips says. “They can make enough money selling big marketers volume impressions online, by running ads at their own site based not on keywords but on the actual tastes and preferences of Facebook users.”

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