http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/10/29/search-and-the-rise-of-facebook/ http://www.ciblage-comportemental.net/blog/2010/10/29/search-and-the-rise-of-facebook/#comments Fri, 29 Oct 2010 11:33:01 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5484 With the ability to target Facebook advertising with very specific targeting and bid on a CPC basis, it is only a matter of time for significantly more performance-based advertising dollars to follow suit. Social media is part of social search marketing; however, social media (Facebook) is also part of the display ecosystem.

]]> http://www.ciblage-comportemental.net/blog/2010/10/29/search-and-the-rise-of-facebook/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/29/lets-make-a-deal-facebooks-groupon-killer/ http://www.ciblage-comportemental.net/blog/2010/10/29/lets-make-a-deal-facebooks-groupon-killer/#comments Fri, 29 Oct 2010 09:17:33 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5422 Having only recently launched its location-based Places feature, Facebook is reportedly testing a « Deals » service with which businesses can offer incentives to users whenever they check-in to a physical store.

]]> http://www.ciblage-comportemental.net/blog/2010/10/29/lets-make-a-deal-facebooks-groupon-killer/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/27/facebook-files-for-patent-on-inferential-ad-targeting/ http://www.ciblage-comportemental.net/blog/2010/10/27/facebook-files-for-patent-on-inferential-ad-targeting/#comments Wed, 27 Oct 2010 08:26:15 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5413 Facebook has filed for an ad targeting patent that lets the company direct ads based on the tastes of a a user’s friends, on top of their own explicit interests.

]]> http://www.ciblage-comportemental.net/blog/2010/10/27/facebook-files-for-patent-on-inferential-ad-targeting/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/22/marketing-data-roundup-facebook-ads-could-mistakenly-out-a-gay-user/ http://www.ciblage-comportemental.net/blog/2010/10/22/marketing-data-roundup-facebook-ads-could-mistakenly-out-a-gay-user/#comments Fri, 22 Oct 2010 16:24:20 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5306 Half of ads targeted to gay men didn’t mention the word « gay » in the text, so a user would have no idea that he had been targeted on the basis of sexuality, it continued. « Yet by clicking it he would reveal to the advertiser both his sexual-preference and some kind of » personal identification, such as IP address, or email address if he signs up on the advertiser’s site.

]]> http://www.ciblage-comportemental.net/blog/2010/10/22/marketing-data-roundup-facebook-ads-could-mistakenly-out-a-gay-user/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/20/market-exists-for-facebook-user-ids-but-risk-may-outweigh-benefits/ http://www.ciblage-comportemental.net/blog/2010/10/20/market-exists-for-facebook-user-ids-but-risk-may-outweigh-benefits/#comments Wed, 20 Oct 2010 14:42:49 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5297 Some top Facebook applications such as Zynga’s FarmVille had transmitted « Facebook ID numbers to at least 25 advertising and data firms, several of which build profiles of Internet users by tracking their online activities. » The article referred to the transfer of Facebook user IDs as a « privacy breach » because, the story stated, « Facebook prohibits app makers from transferring data about users to outside advertising and data companies, even if a user agrees. »

]]> http://www.ciblage-comportemental.net/blog/2010/10/20/market-exists-for-facebook-user-ids-but-risk-may-outweigh-benefits/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/17/referrer-urls-and-privacy-risks/ http://www.ciblage-comportemental.net/blog/2010/10/17/referrer-urls-and-privacy-risks/#comments Sun, 17 Oct 2010 07:30:49 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5265 The Wall Street Journal’s recent article in the “What They Know” series discussed the problem of Facebook IDs being passed to ad networks.  This is a serious potential privacy risk – and most Facebook applications are impacted by this issue.

]]> http://www.ciblage-comportemental.net/blog/2010/10/17/referrer-urls-and-privacy-risks/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/14/search-reaches-turning-point-with-social-integration/ http://www.ciblage-comportemental.net/blog/2010/10/14/search-reaches-turning-point-with-social-integration/#comments Thu, 14 Oct 2010 06:39:03 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5239 Microsoft and Facebook made interesting advancements yesterday by announcing the integration of social signals into Bing. It makes me wonder what search engines will look like in two to five years and whether advertisers will need technology like retargeting or behavioral targeting to serve up relevant ads to consumers or will the ads rely more on signals from our social connections.

]]> http://www.ciblage-comportemental.net/blog/2010/10/14/search-reaches-turning-point-with-social-integration/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/09/30/the-tragic-loss-of-facebook-conversion-tracking/ http://www.ciblage-comportemental.net/blog/2010/09/30/the-tragic-loss-of-facebook-conversion-tracking/#comments Thu, 30 Sep 2010 05:45:10 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5079 Facebook eliminated conversion tracking.  The explanation was something along the lines that they didn’t feel it was relevant to the social nature of their ads and they think it’s more important to track their social metrics like “shares” and “fans”. Hmmm, what!!??!  What’s the whole point of what we’re doing?  Our goal is to get people to actually buy something!  So we need to measure it.

]]> http://www.ciblage-comportemental.net/blog/2010/09/30/the-tragic-loss-of-facebook-conversion-tracking/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/09/27/facebook-places-already-having-an-impact/ http://www.ciblage-comportemental.net/blog/2010/09/27/facebook-places-already-having-an-impact/#comments Mon, 27 Sep 2010 16:34:07 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4984 But as brands embrace geo-location ad campaigns, they should not ignore what has been proven to be popular among consumers on Facebook – coupons and other straightforward offers. With 500 million users now, a considerable knowledge store has developed about what they like and how they like to be contacted – down to the day, and hour.

]]> http://www.ciblage-comportemental.net/blog/2010/09/27/facebook-places-already-having-an-impact/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/09/15/schmidt-well-pull-facebooks-data-by-hook-or-by-crook/ http://www.ciblage-comportemental.net/blog/2010/09/15/schmidt-well-pull-facebooks-data-by-hook-or-by-crook/#comments Wed, 15 Sep 2010 13:50:45 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4858 « The best thing that would happen is for Facebook to open up its data, » Mr. Schmidt said. « Failing that, there are other ways to get that information. » He declined to be specific.

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