http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/11/28/social-media-data-the-benefits-of-friends/ http://www.ciblage-comportemental.net/blog/2010/11/28/social-media-data-the-benefits-of-friends/#comments Sun, 28 Nov 2010 13:11:58 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5775 Facebook, the obvious key player in the social data game, is currently taking a backseat to scrappier startups, both to avoid overstepping privacy sensitivities and to focus on other growth areas. That’s left an opportunity for new companies like Media6Degrees, 33Across and RadiumOne, which are licensing large amounts of data from instant-messaging clients, sharing applications and blog services in order to piece together customized social networks for ad campaigns.

]]> http://www.ciblage-comportemental.net/blog/2010/11/28/social-media-data-the-benefits-of-friends/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/29/search-and-the-rise-of-facebook/ http://www.ciblage-comportemental.net/blog/2010/10/29/search-and-the-rise-of-facebook/#comments Fri, 29 Oct 2010 11:33:01 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5484 With the ability to target Facebook advertising with very specific targeting and bid on a CPC basis, it is only a matter of time for significantly more performance-based advertising dollars to follow suit. Social media is part of social search marketing; however, social media (Facebook) is also part of the display ecosystem.

]]> http://www.ciblage-comportemental.net/blog/2010/10/29/search-and-the-rise-of-facebook/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/29/lets-make-a-deal-facebooks-groupon-killer/ http://www.ciblage-comportemental.net/blog/2010/10/29/lets-make-a-deal-facebooks-groupon-killer/#comments Fri, 29 Oct 2010 09:17:33 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5422 Having only recently launched its location-based Places feature, Facebook is reportedly testing a « Deals » service with which businesses can offer incentives to users whenever they check-in to a physical store.

]]> http://www.ciblage-comportemental.net/blog/2010/10/29/lets-make-a-deal-facebooks-groupon-killer/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/27/elevator-pitch-openamplify-makes-sense-of-online-buzz/ http://www.ciblage-comportemental.net/blog/2010/10/27/elevator-pitch-openamplify-makes-sense-of-online-buzz/#comments Wed, 27 Oct 2010 15:56:03 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5376 « OpenAmplify uses multi-patented text analysis software to ‘read’ and understand the meaning of every word in every sentence and paragraph that it analyses across social networks and the wider web. It understands what’s being discussed, how, when, where and why – making it extremely valuable for anyone seeking to monetise, analyse or create value from online content.

]]> http://www.ciblage-comportemental.net/blog/2010/10/27/elevator-pitch-openamplify-makes-sense-of-online-buzz/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/27/facebook-files-for-patent-on-inferential-ad-targeting/ http://www.ciblage-comportemental.net/blog/2010/10/27/facebook-files-for-patent-on-inferential-ad-targeting/#comments Wed, 27 Oct 2010 08:26:15 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5413 Facebook has filed for an ad targeting patent that lets the company direct ads based on the tastes of a a user’s friends, on top of their own explicit interests.

]]> http://www.ciblage-comportemental.net/blog/2010/10/27/facebook-files-for-patent-on-inferential-ad-targeting/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/22/marketing-data-roundup-facebook-ads-could-mistakenly-out-a-gay-user/ http://www.ciblage-comportemental.net/blog/2010/10/22/marketing-data-roundup-facebook-ads-could-mistakenly-out-a-gay-user/#comments Fri, 22 Oct 2010 16:24:20 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5306 Half of ads targeted to gay men didn’t mention the word « gay » in the text, so a user would have no idea that he had been targeted on the basis of sexuality, it continued. « Yet by clicking it he would reveal to the advertiser both his sexual-preference and some kind of » personal identification, such as IP address, or email address if he signs up on the advertiser’s site.

]]> http://www.ciblage-comportemental.net/blog/2010/10/22/marketing-data-roundup-facebook-ads-could-mistakenly-out-a-gay-user/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/20/market-exists-for-facebook-user-ids-but-risk-may-outweigh-benefits/ http://www.ciblage-comportemental.net/blog/2010/10/20/market-exists-for-facebook-user-ids-but-risk-may-outweigh-benefits/#comments Wed, 20 Oct 2010 14:42:49 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5297 Some top Facebook applications such as Zynga’s FarmVille had transmitted « Facebook ID numbers to at least 25 advertising and data firms, several of which build profiles of Internet users by tracking their online activities. » The article referred to the transfer of Facebook user IDs as a « privacy breach » because, the story stated, « Facebook prohibits app makers from transferring data about users to outside advertising and data companies, even if a user agrees. »

]]> http://www.ciblage-comportemental.net/blog/2010/10/20/market-exists-for-facebook-user-ids-but-risk-may-outweigh-benefits/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/19/gwallet-founder-launches-social-data-driven-ad-network/ http://www.ciblage-comportemental.net/blog/2010/10/19/gwallet-founder-launches-social-data-driven-ad-network/#comments Tue, 19 Oct 2010 07:18:07 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5256 Gurbaksh Chahal, the serial entrepreneur who started behavioral targeting firm Blue Lithium and virtual payments provider gWallet today unveiled his latest venture: RadiumOne, an ad network promising better results by mining the social graph to target ads.

]]> http://www.ciblage-comportemental.net/blog/2010/10/19/gwallet-founder-launches-social-data-driven-ad-network/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/17/referrer-urls-and-privacy-risks/ http://www.ciblage-comportemental.net/blog/2010/10/17/referrer-urls-and-privacy-risks/#comments Sun, 17 Oct 2010 07:30:49 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5265 The Wall Street Journal’s recent article in the “What They Know” series discussed the problem of Facebook IDs being passed to ad networks.  This is a serious potential privacy risk – and most Facebook applications are impacted by this issue.

]]> http://www.ciblage-comportemental.net/blog/2010/10/17/referrer-urls-and-privacy-risks/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/14/search-reaches-turning-point-with-social-integration/ http://www.ciblage-comportemental.net/blog/2010/10/14/search-reaches-turning-point-with-social-integration/#comments Thu, 14 Oct 2010 06:39:03 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5239 Microsoft and Facebook made interesting advancements yesterday by announcing the integration of social signals into Bing. It makes me wonder what search engines will look like in two to five years and whether advertisers will need technology like retargeting or behavioral targeting to serve up relevant ads to consumers or will the ads rely more on signals from our social connections.

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