http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Managing Director wunderloop France (a division of AudienceScience) Thu, 29 Jul 2010 22:27:55 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/07/15/facebook-makes-it-easier-for-developers-to-let-advertisers-target-their-users/ http://www.ciblage-comportemental.net/blog/2010/07/15/facebook-makes-it-easier-for-developers-to-let-advertisers-target-their-users/#comments Thu, 15 Jul 2010 06:55:20 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4372 Developers may be more encouraged to think about ways of generating value from Facebook Ads shown to users of their apps, like partnering with other agencies that are helping advertisers bid on Facebook Ads inventory.

]]> http://www.ciblage-comportemental.net/blog/2010/07/15/facebook-makes-it-easier-for-developers-to-let-advertisers-target-their-users/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/07/12/twitvid-gets-innovative-with-twitter-video-ads/ http://www.ciblage-comportemental.net/blog/2010/07/12/twitvid-gets-innovative-with-twitter-video-ads/#comments Mon, 12 Jul 2010 07:21:06 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4356 Right behind Twitter’s launch of geotargeting offer account @earlybird, video-tweeting service TwitVid has launched SocialAd, a self-service video ad network featuring audience targeting capabilities.

]]> http://www.ciblage-comportemental.net/blog/2010/07/12/twitvid-gets-innovative-with-twitter-video-ads/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/28/measuring-audience-engagement-in-social-media/ http://www.ciblage-comportemental.net/blog/2010/06/28/measuring-audience-engagement-in-social-media/#comments Mon, 28 Jun 2010 07:34:22 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4241 Engaging with an audience is at the core of any company or brand’s objectives for taking part in social media, even if it’s not one of the ultimate goals of their social media program. The ultimate goal may be sales, sign-ups, increased customer satisfaction, or any number of other goals, but audience engagement will always play a crucial role in attaining those goals

]]> http://www.ciblage-comportemental.net/blog/2010/06/28/measuring-audience-engagement-in-social-media/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/24/twitter-settles-charges-that-it-failed-to-protect-consumers%e2%80%99/ http://www.ciblage-comportemental.net/blog/2010/06/24/twitter-settles-charges-that-it-failed-to-protect-consumers%e2%80%99/#comments Thu, 24 Jun 2010 07:05:44 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4229 Social networking service Twitter has agreed to settle Federal Trade Commission charges that it deceived consumers and put their privacy at risk by failing to safeguard their personal information, marking the agency’s first such case against a social networking service.

]]> http://www.ciblage-comportemental.net/blog/2010/06/24/twitter-settles-charges-that-it-failed-to-protect-consumers%e2%80%99/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/22/8-interesting-media-offerings-on-linkedin/ http://www.ciblage-comportemental.net/blog/2010/06/22/8-interesting-media-offerings-on-linkedin/#comments Tue, 22 Jun 2010 05:07:54 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4162 With over 70 million members, LinkedIn has the ability to take even the most targeted B2B audience niche and create a large sample size for targeted ads. An audience roadblock enables you to own the « home » page of anyone in that selected audience for a certain period of time. For example, if you only wanted to reach IT professionals in healthcare, you could own the beginning of all their user experiences and own all the ad real estate they see on their start page after they have logged in.

]]> http://www.ciblage-comportemental.net/blog/2010/06/22/8-interesting-media-offerings-on-linkedin/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/16/engagement-drives-social-media-communities/ http://www.ciblage-comportemental.net/blog/2010/06/16/engagement-drives-social-media-communities/#comments Wed, 16 Jun 2010 15:19:04 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4116 Engaging can be easy, but a scary proposition for some companies, because it’s against their very culture to actually « talk » to their audiences. For the companies that have strict rules and guidelines of who can do the talking (when, where, how, why, or what), their social media marketing strategies will most likely fail. In order to see success in social media, you have to engage your audience and share willingly.

]]> http://www.ciblage-comportemental.net/blog/2010/06/16/engagement-drives-social-media-communities/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/15/report-starbucks-facebook-audience-equals-1-8-billion/ http://www.ciblage-comportemental.net/blog/2010/06/15/report-starbucks-facebook-audience-equals-1-8-billion/#comments Tue, 15 Jun 2010 19:25:27 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4102 Starbucks’ 7.7 million Facebook fans are worth roughly $1.8 billion annually, according to Syncapse’s new study focusing on the Facebook audiences of 20 major brands. From the same research, McDonald’s fans annually spend an average of $159.79 more with the chain than do non-fans, representing the largest differential value of all the brands. And Oreo – affected in the calculations by its low price points and low purchase frequency for its products – saw the lowest value with a difference of $28.52.

]]> http://www.ciblage-comportemental.net/blog/2010/06/15/report-starbucks-facebook-audience-equals-1-8-billion/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/15/how-will-facebook-make-money/ http://www.ciblage-comportemental.net/blog/2010/06/15/how-will-facebook-make-money/#comments Tue, 15 Jun 2010 16:05:27 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4131 Facebook’s userbase is so massive, and its database of user data is so rich, that it can do good business simply by selling ad space and by hosting apps on its own platform. “With the amount of volume they have, they only have to do simple things,” Phillips says. “They can make enough money selling big marketers volume impressions online, by running ads at their own site based not on keywords but on the actual tastes and preferences of Facebook users.”

]]> http://www.ciblage-comportemental.net/blog/2010/06/15/how-will-facebook-make-money/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/10/facebook-and-search-a-match-made-in-heaven/ http://www.ciblage-comportemental.net/blog/2010/06/10/facebook-and-search-a-match-made-in-heaven/#comments Thu, 10 Jun 2010 12:30:36 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4052 Measure the performance for each subsegment separately so you can increase bids on high-value audiences and pause or delete campaigns targeting audiences that don’t convert. With the right level of segmentation, you can understand patterns in customer behavior that can be applied across campaigns.

]]> http://www.ciblage-comportemental.net/blog/2010/06/10/facebook-and-search-a-match-made-in-heaven/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/10/facebook-ppc-finally-true-demographic-targeting/ http://www.ciblage-comportemental.net/blog/2010/06/10/facebook-ppc-finally-true-demographic-targeting/#comments Thu, 10 Jun 2010 10:34:50 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4046 With Facebook, we tell them everything: age, gender, marital status, where we work (and used to work), what books and movies we like, and what topics we’re interested in. We tell Facebook more than we probably tell our closest friends and family members (unless, of course, they’re our friends on Facebook). And Facebook makes it easy for advertisers to market to us based on all this great info.

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