Archives pour la catégorie “Social Networks (Réseaux Sociaux)”

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16 08 2010

Targeting Your Facebook Messaging For the Greatest Impact

Publié par Share dans Facebook

Once you’ve taken the time to thoroughly analyze the data from Facebook Insights and Google Analytics, you can use the information to make changes to your messaging strategies.

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11 08 2010

Social: The Next Frontier of Behavioral Targeting?

Publié par Share dans Social Networks (Réseaux Sociaux)

Each of the big three social networks has unique characteristics that open the door to extensive behavioral opportunities – from campaign extensions to standalone social campaigns.

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06 08 2010

Adapt.ly to Manage Ads Across Multiple Social Networks

Publié par Share dans Social Networks (Réseaux Sociaux)

As advertisers begin to run ads across an increasing number of social networks and sites, startup firm Adapt.ly has developed technology to help manage those campaigns from a single platform, and to help digest and evaluate the resulting performance data more easily.

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27 07 2010

The Time for Foursquare Marketing Is… Later? [STUDY]

Publié par Share dans Facebook, Foursquare, Geo-localisation, Twitter

Only 4% of the adult, Internet using population has used any kind of location-based service, and just 1% of all adults check into a location at least once a week. By contrast, more than 11% of online adults have used Twitter, and an estimated 28% of all Internet users have signed up for Facebook

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27 07 2010

An Amazon-Facebook Alliance to Make Shopping More Social

Publié par Share dans Data Exchanges, Facebook, e-commerce

When shoppers connect their Amazon and Facebook accounts, they see their Facebook profile photo on Amazon’s site. They also see which of their Facebook friends have upcoming birthdays, and receive gift suggestions based on the music, books and movies those friends have said they like on Facebook and on their Amazon wish lists. At the same time, they see recommendations on what to buy for themselves, based on what their friends like.

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15 07 2010

Facebook Makes it Easier for Developers to Let Advertisers Target Their Users

Publié par Share dans Facebook

Developers may be more encouraged to think about ways of generating value from Facebook Ads shown to users of their apps, like partnering with other agencies that are helping advertisers bid on Facebook Ads inventory.

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12 07 2010

TwitVid Gets Innovative With Twitter Video Ads

Publié par Share dans Twitter, Video

Right behind Twitter’s launch of geotargeting offer account @earlybird, video-tweeting service TwitVid has launched SocialAd, a self-service video ad network featuring audience targeting capabilities.

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28 06 2010

Measuring Audience Engagement in Social Media

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), Social Networks (Réseaux Sociaux)

Engaging with an audience is at the core of any company or brand’s objectives for taking part in social media, even if it’s not one of the ultimate goals of their social media program. The ultimate goal may be sales, sign-ups, increased customer satisfaction, or any number of other goals, but audience engagement will always play a crucial role in attaining those goals

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24 06 2010

Twitter Settles Charges that it Failed to Protect Consumers’

Publié par Share dans Twitter

Social networking service Twitter has agreed to settle Federal Trade Commission charges that it deceived consumers and put their privacy at risk by failing to safeguard their personal information, marking the agency’s first such case against a social networking service.

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22 06 2010

8 Interesting Media Offerings on LinkedIn

Publié par Share dans Linkedin

With over 70 million members, LinkedIn has the ability to take even the most targeted B2B audience niche and create a large sample size for targeted ads. An audience roadblock enables you to own the « home » page of anyone in that selected audience for a certain period of time. For example, if you only wanted to reach IT professionals in healthcare, you could own the beginning of all their user experiences and own all the ad real estate they see on their start page after they have logged in.

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16 06 2010

Engagement Drives Social Media Communities

Publié par Share dans Social Networks (Réseaux Sociaux)

Engaging can be easy, but a scary proposition for some companies, because it’s against their very culture to actually « talk » to their audiences. For the companies that have strict rules and guidelines of who can do the talking (when, where, how, why, or what), their social media marketing strategies will most likely fail. In order to see success in social media, you have to engage your audience and share willingly.

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15 06 2010

Report: Starbucks’ Facebook Audience Equals $1.8 Billion

Publié par Share dans Advertisers (Annonceurs), Behavioral Surveys (Etudes Comportementales), Facebook, zzz

Starbucks’ 7.7 million Facebook fans are worth roughly $1.8 billion annually, according to Syncapse’s new study focusing on the Facebook audiences of 20 major brands. From the same research, McDonald’s fans annually spend an average of $159.79 more with the chain than do non-fans, representing the largest differential value of all the brands. And Oreo – affected in the calculations by its low price points and low purchase frequency for its products – saw the lowest value with a difference of $28.52.

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15 06 2010

How Will Facebook Make Money?

Publié par Share dans Facebook

Facebook’s userbase is so massive, and its database of user data is so rich, that it can do good business simply by selling ad space and by hosting apps on its own platform. “With the amount of volume they have, they only have to do simple things,” Phillips says. “They can make enough money selling big marketers volume impressions online, by running ads at their own site based not on keywords but on the actual tastes and preferences of Facebook users.”

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10 06 2010

Facebook and Search: A Match Made in Heaven

Publié par Share dans Facebook

Measure the performance for each subsegment separately so you can increase bids on high-value audiences and pause or delete campaigns targeting audiences that don’t convert. With the right level of segmentation, you can understand patterns in customer behavior that can be applied across campaigns.

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10 06 2010

Facebook PPC: Finally, True Demographic Targeting!

Publié par Share dans Facebook

With Facebook, we tell them everything: age, gender, marital status, where we work (and used to work), what books and movies we like, and what topics we’re interested in. We tell Facebook more than we probably tell our closest friends and family members (unless, of course, they’re our friends on Facebook). And Facebook makes it easy for advertisers to market to us based on all this great info.

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06 06 2010

Yahoo Pulse Beats Google Buzz with Facebook and Privacy

Publié par Share dans Data Privacy (Données Personnelles), Facebook, Yahoo!

A new service called Yahoo Pulse will one-up Google Buzz by offering privacy tools and integration with Facebook newsfeeds on the Yahoo home page

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31 05 2010

Quit Facebook Day : Facebook tu l’aimes ou tu le quittes. Aujourd’hui.

Publié par Share dans Data Privacy (Données Personnelles), Facebook

je pense que le débat actuel autour du réseau social numéro uno ne porte que sur la partie émergée d’un iceberg qui mériterait un peu que l’on l’observe de plus près : pendant que Facebook focalise l’attention, d’autres sites se gavent avec vos données personnelles, et d’autres processus de ciblage comportemental (Wunderloop, au hasard) savent parfaitement vous tracer sur le web pour analyser vos faits et gestes. Et je ne vous parle pas de la géolocalisation, tellement en vogue actuellement. Bref, il faudrait aussi un peu savoir ce que l’on veut : partager sa vie (et en accepter les conséquences) ou pas ?

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27 05 2010

‘Toy Story 3′ Perfects Audience Targeting With Social Campaign

Publié par Share dans Business Case (Cas Clients), Social Networks (Réseaux Sociaux)

The following three strategies demonstrate how « Toy Story 3″ managed to circumvent this issue to connect with and engage a challenging consumer category – one that’s just as appealing to countless other marketers with less whimsical products to sell.

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26 05 2010

The Four Pillars of Social Media Marketing

Publié par Share dans Social Networks (Réseaux Sociaux)

By researching where, when, how, and why your audience and/or consumers are interacting the way that they do, your social media marketing efforts will be finely tuned and targeted for the right kind of engagement with them. This engagement will allow you to see better results and set the right kind of goals and measurement factors when putting your plans in place.

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21 05 2010

Promo Facebook : une identité offerte pour une pub cliquée !

Publié par Share dans Data Privacy (Données Personnelles), Social Networks (Réseaux Sociaux)

C’est les soldes d’été chez les réseaux sociaux : les informations personnelles des internautes sont offertes gracieusement ! Facebook, Myspace et quelques autres ont reconnu cette semaine offrir des numéros d’identité aux régies publicitaires dès qu’un internaute clique sur leur annonce.

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10 05 2010

The Great Click Debate

Publié par Share dans Facebook, Google

Google and Facebook self-service offerings that combine high levels of accountability with the efficiency of only paying for what you need have appealed to the long tail of niche advertisers and those with hard-to-reach target audiences and limited budget. Facebook ads seem to be good at doing this because of their size and target-ability

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07 05 2010

The Evolution of Social Media Advertising

Publié par Share dans Social Networks (Réseaux Sociaux)

We’ve seen ad networks like Lotame and others successfully serve and optimize targeted ads within social media. Facebook offered self-serve ads and has partnered with a number of ad sellers, and even Twitter has finally gotten into the ad game.

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06 05 2010

McDonald’s to Use Facebook’s Upcoming Location Feature

Publié par Share dans Advertisers (Annonceurs), Facebook, Geo-localisation

Facebook is preparing to launch location-based status updates for its users. But the social network is also planning to offer it to marketers, including McDonald’s.

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