Archives pour la catégorie “Retargeting / Remessenging (reciblage)”

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14 07 2010

Customers Getting Comfy With Targeting

Publié par Share dans Critéo

Business looks bright for Criteo, which provides personalized ad retargeting for brands like Zappos and B & H in the U.S. and Boden in Europe. The company announced Wednesday U.S. e-commerce sales increased tenfold in Q2 2010, sequentially. JB Rudelle, the company’s chief executive officer and co-founder, attributes the growth to relocating the headquarters from Paris to Palo Alto, Calif., an increase in clients, and impressive click-through rates.

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09 07 2010

Search Retargeting vs. Site Retargeting

Publié par Share dans Retargeting / Remessenging (reciblage), Search retargeting

The goal of search retargeting is to find new customers by retargeting users based on the searches they have done on Google, Yahoo!, Bing or other sites. For example, you may retarget anyone that searched for “insurance” on Google, or perhaps they searched for “LCD TV” on a comparison shopping site like shopping.com.

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06 07 2010

What really makes online consumers tick?

Publié par Share dans Retargeting / Remessenging (reciblage)

The future of online display is about predicting intent through real-time data management and manipulation, while delivering a personalised message to each and every consumer relevant to your brand. That future is here.

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28 06 2010

Retargeting: Re-acquisition Remedy

Publié par Share dans Critéo, Retargeting / Remessenging (reciblage)

Fortunately, personalized retargeting is the remedy to re-acquire the departed shopper. A recent Criteo study of their top online retailers found that retargeted prospects are 70% more likely to buy than non-retargeted previous visitors.

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16 06 2010

Retargeting Ad Tech Attracts Money, More Interest

Publié par Share dans Retargeting / Remessenging (reciblage)

Retargeting technology is getting a second wind from venture capitalists and other ad companies. The most recent example is Magnetic, which has received a total of $5.25 million from Charles River Ventures, Ron Conway, NYC Investment Fund, Founder Collective and IA Capital Partners

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04 06 2010

Is Retargeting Ready to go Mainstream? (Part 2)

Publié par Share dans Retargeting / Remessenging (reciblage)

In part one, we talked about factors that should drive the adoption of retargeting (also referred to by Google as « remarketing »). Now we’ll examine the limitations of Google’s offering, other tools, and some thoughts on how marketers can embrace retargeting.

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01 06 2010

GSI Commerce Acquires FetchBack; Announces Reorganization of Global Marketing Services Division

Publié par Share dans Fetchback, Merger & Acquisition (Fusion/Acquisition)

GSI Commerce Inc. , a leading provider of e-commerce and interactive marketing solutions, today announced its Marketing Services division has acquired FetchBack Inc., a Tempe, Arizona-based provider of comprehensive retargeting solutions for more than 500 advertisers

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27 05 2010

AdRoll Releases Industry Benchmarks for Retargeting Performance

Publié par Share dans AdRoll

The key takeaways from the report are as follows:

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14 05 2010

Retargeting: A Scam or ROI Harvester?

Publié par Share dans Retargeting / Remessenging (reciblage)

By comparing the view-through data of your test ad to your live ad, you’ll know what your true measured lift is. You may, of course, also have received brand impact and non-measureable response. Use search retargeting if your site is large enough that the cookie pool can be reached through the ad exchanges, but don’t pay for results you aren’t actually getting.

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07 05 2010

Is Retargeting Ready to go Mainstream?

Publié par Share dans Retargeting / Remessenging (reciblage)

Alongside all of the coverage of the iPad, Apple and Google’s growing war, and iPhones being left on bar stools, Google’s launch in March of a retargeting capability from search into the content network felt comparatively ignored.

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29 04 2010

Criteo associe sa technologie aux solutions d’Eulerian

Publié par Share dans Critéo

Celui-ci permet à Critéo de diffuser les campagnes de reciblage des clients d’Eulerian, grâce à l’intégration des Tags Criteo dans Eulerian Analytics. Bref, les clients d’Eulerian pourront automatiquement profiter de la technologie de Criteo sans intervention ni délai.

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13 04 2010

FetchBack Launches Recommendation-Powered Retargeting, Unleashing More Opportunities to Convert Prospects Into Customers

Publié par Share dans Fetchback

This new solution is focused on offering new ways to increase conversions for FetchBack clients. Combining machine-learning and your shopping history ensures that the products in the ads displayed fit consumers’ interests.

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08 04 2010

French Ad Retargeting Co. Brings CPC And Privacy Model To U.S.

Publié par Share dans Critéo

The company, which just began supporting companies in the U.S. like AllPosters.com, boasts serving up about 4 billion retargeted ad impressions per month. In Europe, Criteo retargets ads for Expedia and Dell, and U.K. retailer Marks & Spencer. Experience gained in Europe puts Criteo ahead of the U.S. market in terms of protecting consumer privacy, Rudelle says. « We have been working in countries like Germany, which is probably the most demanding country in the world when it comes to privacy, » he says. « We put a direct opt-out link on all retargeting display banners in Europe, and hope to bring this feature into the U.S. market. »

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08 04 2010

Criteo déménage aux US !

Publié par Share dans Critéo

Oui, c’est exact Criteo, la start-up qui a révolutionné la publicité ciblée sur internet, vient d’annoncer le déménagement de leur siège aux US afin de soutenir leur croissance internationale.

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06 04 2010

Give Yahoo A Little Love

Publié par Share dans Retargeting / Remessenging (reciblage), Yahoo!

Didit wants to work off a larger cookie pool when doing retargeting, so, in part, it relies on content networks supported by search engines. Advertisers might see 5% of the click if they’re lucky, so that bigger data pool become the promise that search engines can deliver. Today, Yahoo’s targeting machine, Right Media, only retargets site visitors that find Web sites originating from organic searches or paid search ads, explains Lee.

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25 03 2010

Google Now Offering “Remarketing” To All AdWords Advertisers

Publié par Share dans Google, Retargeting / Remessenging (reciblage)

Last March Google initiated a trial of what it calls “remarketing” for display and text ads throughout its content network. Today it’s opening up the option for all AdWords advertisers. To be clear this is not “search retargeting” and doesn’t involve any Google.com query data.

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16 02 2010

Retargeting Experts, mediaFORGE, Launches Post-Engagement Platform to Accurately Track Metrics

Publié par Share dans MediaFORGE

mediaFORGE is defining and driving the market for retargeting/remarketing, a dynamic technology that can boost ad response by up to 400 percent. As the leading provider of dynamic ads, mediaFORGE has pioneered a new approach to retargeted advertising with a model that stresses personalization and customer engagement.

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16 02 2010

SpotXchange says ‘retargeted’ online video ads raise success rate

Publié par Share dans Retargeting / Remessenging (reciblage), Video Ads (Publicité Vidéo)

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10 02 2010

Sears eyes opportunity to lead industry with help of fetchback

Publié par Share dans Fetchback

Using FetchBack’s services, Sears Home Services can expect to see a high ROI, increased loyalty, and also recoup money spent on front end traffic driving efforts. Sears has made significant sales improvements over the past two years, despite the economic downturn.

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27 01 2010

AdRoll Finds Increased ROI With Cross-Platform Retargeting

Publié par Share dans AdRoll, Retargeting / Remessenging (reciblage)

AdRoll’s RoundTrip, the retargeting solution for brands of all sizes, has found that cross-platform retargeting campaigns deliver better ROI than retargeting on a single network alone. Through integrations with a host of partners, such as Google Ad Exchange, AdBrite, and OpenX, RoundTrip has seen advertisers’ cost-per-click decrease while maintaining higher click-thru and conversion rates, resulting in better ROI advertising.

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15 01 2010

Selecting the right Partner

Publié par Share dans Retargeting / Remessenging (reciblage)

If you want to selected the right retargeting provider, here are five tips to keep in mind as you evaluate the various solutions available…

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11 01 2010

Retargeting ads could boost Valentine’s spending

Publié par Share dans Retargeting / Remessenging (reciblage)

After the big spend over the Christmas holidays, some etailers might be willing to sit back and wait for consumers to find them again, but the smart etailers are planning to bring consumers back by retargeting ads. Here is how one etailer increased both click throughs and campaign ROI.

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18 12 2009

Internet Marketing 101: How to re-engage consumers in 2010

Publié par Share dans Retargeting / Remessenging (reciblage)

Savvy brands and marketers already have plans in place for reaching consumers in 2010. Strategic plans, though, must have room for change. Two areas where marketers can gain ground are virtual events and ad targeting programs. Both of these categories are rapidly changing, but with preparation marketers can capitalize. What can you expect as 2010 dawns?

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