Archives pour la catégorie “Retargeting / Remessenging (reciblage)”

« Bulletin précédent
01 12 2010

Retargeting: what does it mean for marketers?

Publié par Share dans Retargeting / Remessenging (reciblage)

Retargeting is a way to convert the 98% of traffic that leaves your site without buying. We can drive the lowest cost of sale for advertisers using personalised retargeting. We target only those users that are most likely to click and buy. In addition, the ads served through our platform are personalised, so they are truly relevant to the customer. This creates a positive perception of the brand; encouraging customer engagement and driving post click sales.

Comments Pas de commentaire »

23 11 2010

Got Funds? Retargeter myThings Scoops Up $6 Million

Publié par Share dans MyThings

Leading the investment charge was Deutsche Telekom’s venture arm, T-Venture, with additional participation of Accel Partners, Carmel Ventures, Dot Corp and GP Bullhound. Benny Arbel, CEO and founder of myThings, said the funding would go toward building up sales, marketing and R&D operations throughout Europe.

Comments Pas de commentaire »

22 11 2010

RadiumOne Announces “Like Retargeting” Ad Campaign

Publié par Share dans Retargeting / Remessenging (reciblage)

Companies will pixel  (or place cookies) on their web pages to mark visitors. RadiumOne will use that information to find visitors on Comscore 500 websites and show them ads with a call to action to “like” on Facebook the brands they’ve visited on the web.

Comments Pas de commentaire »

15 11 2010

Retargeting Can Put Fickle Online Shoppers in a Buying Mood: Q&A With AdRoll CEO Aaron Bell

Publié par Share dans AdRoll, Retargeting / Remessenging (reciblage)

Ad impressions are being sold through exchanges, and the auction pricing model for search engine marketing is now being applied to display. Real-time bidding is another factor that is beginning to catch on, and it also facilitates this process. At the same time, there is more inventory flooding into the exchanges as companies see how well the technology works. Also, vendors such as ourselves are aiming at smaller companies.

Comments Pas de commentaire »

02 11 2010

Update: Aol Buying Dotomi – UPDATED! Still Only Rumor

Publié par Share dans Retargeting / Remessenging (reciblage)

Dotomi would appear to be a logical extension of serving the brand marketer clients, drinking in their dollars and using data to drive ROI.

Will a Meredith or a Hearst be the next to buy a retargeting firm as media companies that are comfortable owning technology look to create a cozy home for TV ad dollars as they continue to migrate online?

Comments Pas de commentaire »

01 11 2010

Yahoo Embraces Retargeting, Rebrands Ad Network

Publié par Share dans Retargeting / Remessenging (reciblage), Yahoo!

Yahoo claims it invented site retargeting, in which advertisers can reach out to site visitors who departed without converting through custom display ads,

Comments Pas de commentaire »

31 10 2010

Personalized Retargeting

Publié par Share dans Retargeting / Remessenging (reciblage), Yahoo!

With our new “Personalized Retargeting,” we can help you tap the potential of interested consumers who visit your website by retargeting them across the Web with personalized creative. It can help you turn prospects into customers at an even higher rate than standard retargeting—and you’ll only pay for clicks or conversions.

Comments Pas de commentaire »

29 10 2010

Criteo Unveils Powerhouse Board of Advisors

Publié par Share dans Critéo

« Criteo’s technology and business model is the strongest I have seen in a while. Criteo has quickly established itself as a leader in online retargeting by empowering e-commerce companies with an effective, scalable and risk-free display marketing solution — a very rare, but highly valuable asset to the marketplace, » said Coleman. « This is a very exciting time for the online ad space — companies can deliver highly personalized advertisements, which drive tremendous ROI within the retail ecosystem. »

Comments Pas de commentaire »

14 10 2010

Criteo Posts Record Quarter-End Numbers, Continuing Growth and Leadership in Retargeted Display Advertising

Publié par Share dans Critéo

Results highlighting Criteo’s Q3 success include:

  • 72 percent increase in U.S. client base
  • 400 percent increase in number of sales generated post-click
  • More than 300 percent increase in both unique retargeted ad impressions and clicks
  • 41 percent increase in post-click conversion rates

    • Comments Pas de commentaire »

    14 10 2010

    Please Let Me Opt Out

    Publié par Share dans Retargeting / Remessenging (reciblage)

    Why is something as tactical as an opt-out button important to management? It’s a local expression of a global philosophy about the use of data in marketing. It’s a reminder that the laws of unexpected consequences will always bite you in the rear and that customer centricity will always pat you on the back. It is always better to collect and use data for your customers rather than about them. It is always better to remember that you can harm your brand through overexposure and can shine in the eyes of customers if you are available but not omnipresent.

    Comments Pas de commentaire »

    12 10 2010

    How Retargeting Can HURT Sales

    Publié par Share dans Retargeting / Remessenging (reciblage)

    Some fraction of buyers will place an order on the first visit to an advertiser’s site. Some fraction will leave and come back later. If all the people who leave before buying are shown re-targeting ads, re-targeting will get credit for a big slug of orders that would have happened anyway in addition to order legitimately inspired by re-targeting.

    Comments Pas de commentaire »

    08 10 2010

    Remarketing Non-Traditionally

    Publié par Share dans Retargeting / Remessenging (reciblage)

    The power of remarketing: this type of ad targeting has been proven to boost ad click-throughs between 300 and 400 percent.

    Comments Pas de commentaire »

    27 09 2010

    Permuto Becomes Buysight; New Name Reflects Focus on Transforming Data Into Insights That Help Sellers Connect With Shoppers Who Are Ready to Buy

    Publié par Share dans Retargeting / Remessenging (reciblage)

    Permuto, a leader in online acquisition, remarketing, and real-time brand advertising, today announced a corporate name change at the Shop.org 2010 Annual Summit. From the start, the company has succeeded in unlocking the full potential of display advertising by drawing insight from data about in-market shoppers and delivering personalized, product-specific advertising on behalf of its clients.

    Comments Pas de commentaire »

    22 09 2010

    comScore Study with ValueClick Media Shows Ad Retargeting Generates Strongest Lift Compared to Other Targeting Strategies

    Publié par Share dans Key Figures (Chiffres Clés), Retargeting / Remessenging (reciblage)
    Lift in Trademark Search Within 4 Weeks of Exposure
    Total U.S. – Home/Work/University Locations
    Source: comScore AdEffx™
    Lift Reach Index* Cost Index**
    Retargeting 1,046% 30 373
    Audience 514% 30 329
    Premium 300% 21 1471
    Contextual 130% 73 1473
    RON 126% 100 100
    Efficiency 100% 57 140

    Comments Pas de commentaire »

    21 09 2010

    Criteo Brings AdWords-Like CPC Bidding To Display Retargeting

    Publié par Share dans Critéo, Search retargeting

    Criteo plans to roll out Tuesday a self-service cost-per-click (CPC) bidding platform that lets advertisers place bids on display retargeting campaigns and see changes and optimize campaigns in real-time. While the concept seems innovative, it’s not clear whether advertisers will adapt to the change.

    Comments Pas de commentaire »

    14 09 2010

    Create a Media Plan and an Engagement Plan

    Publié par Share dans Retargeting / Remessenging (reciblage)

    Are you using retargeting technologies via your ad server, the networks, and large portals/sites to reinforce offers and brand impact once a consumer or prospect has visited your client’s site? What is the secondary message you are serving exclusively to people you retarget?

    Comments Pas de commentaire »

    09 09 2010

    Compass Labs Announces Launch of Information Widget and Availability of Ads Targeting for Seesmic’s New Desktop Platform

    Publié par Share dans Retargeting / Remessenging (reciblage)

    Compass Labs, a social targeting technology company, today announced the launch of its new consumer widget, and the availability of their precision ads targeting capability, for the new Seesmic Desktop Platform.

    Comments Pas de commentaire »

    14 07 2010

    Customers Getting Comfy With Targeting

    Publié par Share dans Critéo

    Business looks bright for Criteo, which provides personalized ad retargeting for brands like Zappos and B & H in the U.S. and Boden in Europe. The company announced Wednesday U.S. e-commerce sales increased tenfold in Q2 2010, sequentially. JB Rudelle, the company’s chief executive officer and co-founder, attributes the growth to relocating the headquarters from Paris to Palo Alto, Calif., an increase in clients, and impressive click-through rates.

    Comments Pas de commentaire »

    09 07 2010

    Search Retargeting vs. Site Retargeting

    Publié par Share dans Retargeting / Remessenging (reciblage), Search retargeting

    The goal of search retargeting is to find new customers by retargeting users based on the searches they have done on Google, Yahoo!, Bing or other sites. For example, you may retarget anyone that searched for “insurance” on Google, or perhaps they searched for “LCD TV” on a comparison shopping site like shopping.com.

    Comments Pas de commentaire »

    06 07 2010

    What really makes online consumers tick?

    Publié par Share dans Retargeting / Remessenging (reciblage)

    The future of online display is about predicting intent through real-time data management and manipulation, while delivering a personalised message to each and every consumer relevant to your brand. That future is here.

    Comments Pas de commentaire »

    28 06 2010

    Retargeting: Re-acquisition Remedy

    Publié par Share dans Critéo, Retargeting / Remessenging (reciblage)

    Fortunately, personalized retargeting is the remedy to re-acquire the departed shopper. A recent Criteo study of their top online retailers found that retargeted prospects are 70% more likely to buy than non-retargeted previous visitors.

    Comments Pas de commentaire »

    16 06 2010

    Retargeting Ad Tech Attracts Money, More Interest

    Publié par Share dans Retargeting / Remessenging (reciblage)

    Retargeting technology is getting a second wind from venture capitalists and other ad companies. The most recent example is Magnetic, which has received a total of $5.25 million from Charles River Ventures, Ron Conway, NYC Investment Fund, Founder Collective and IA Capital Partners

    Comments Pas de commentaire »

    04 06 2010

    Is Retargeting Ready to go Mainstream? (Part 2)

    Publié par Share dans Retargeting / Remessenging (reciblage)

    In part one, we talked about factors that should drive the adoption of retargeting (also referred to by Google as « remarketing »). Now we’ll examine the limitations of Google’s offering, other tools, and some thoughts on how marketers can embrace retargeting.

    Comments Pas de commentaire »

    « Bulletin précédent

    Entrez votre e-mail :

    Gestion par FeedBurner
    © 2007 2010 par Ciblage Comportemental